[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "Brand identity development from scratch",
    "value": "Proven experience building brand identity from the ground up for early-stage brands",
    "source": "Transcript - Jackie: 'Develop a brand identity' and 'Just brand identity for now'; Brief Must-Have: 'Proven experience building brand identity from scratch for early-stage or DTC/consumer brands.'"
  },
  {
    "id": "req-002",
    "category": "Skill",
    "tier": "HARD",
    "label": "Brand guide deliverable",
    "value": "Ability to create a polished brand guide as a core deliverable",
    "source": "Transcript - Jackie: 'Brand guide, verbal identity'; Brief: 'Creating a brand guide as a core deliverable.'"
  },
  {
    "id": "req-003",
    "category": "Skill",
    "tier": "HARD",
    "label": "Verbal identity framework",
    "value": "Ability to build a verbal identity framework (voice, tone, messaging foundations)",
    "source": "Transcript - Jackie: 'Brand guide, verbal identity'; Agent: 'a brand guide and verbal identity framework.'"
  },
  {
    "id": "req-004",
    "category": "Seniority",
    "tier": "HARD",
    "label": "Senior pre-vetted brand specialist",
    "value": "Senior brand Marketer specializing in foundational brand work",
    "source": "Agent: 'I'd recommend a brand Marketer that's someone who specializes in exactly this kind of foundational brand work'; Model: 'Senior pre-vetted specialist.'"
  },
  {
    "id": "req-005",
    "category": "Budget",
    "tier": "HARD",
    "label": "All-in monthly retainer budget",
    "value": "$11,000/month (range $10,000-$12,000/month), all-in, USD, retainer, no hard cap",
    "source": "BudgetDecisionV3: Matching budget $11,000/month; Agent: 'around 10 to 12,000 a month. All in'; Jackie: 'Yes, feels right.'"
  },
  {
    "id": "req-006",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Independent operation with solo founder",
    "value": "Comfortable operating independently and driving work directly with a solo founder",
    "source": "Transcript - Jackie: 'Pretty much just me'; Brief Must-Have: 'Comfortable operating independently and driving the work with a solo founder.'"
  },
  {
    "id": "req-007",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Messaging strategy chops",
    "value": "Strong verbal identity and messaging capabilities",
    "source": "Brief Must-Have: 'Strong verbal identity and messaging chops, plus the ability to deliver a polished brand guide.'"
  },
  {
    "id": "req-008",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Wellness / supplement / mental health experience",
    "value": "Familiarity with the wellness, supplement, or mental health space",
    "source": "Transcript - Jackie: 'Supplement brand for mental wellness'; Brief Nice-to-haves: 'Familiarity with the wellness, supplement, or mental health space.'"
  },
  {
    "id": "req-009",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Early-stage / DTC consumer brand experience",
    "value": "Experience with early-stage or DTC/consumer brands",
    "source": "Transcript - Jackie: 'Early stage, looking for brand strategist'; Brief Must-Have references 'early-stage or DTC/consumer brands.'"
  }
]