[
  {
    "role_key": "brand-marketer",
    "role_title": "Brand Marketer",
    "summary": "Foundational brand strategy hire for an early-stage mental wellness supplement brand (BeWell Brands). Scope is focused on building brand identity from scratch, with two core deliverables: a brand guide and a verbal identity framework. This is a brand-new function, effectively a solo operation, and the client wants to start soon.",
    "confidence": "high",
    "source_quotes": [
      "Early stage, looking for brand strategist.",
      "Supplement brand for mental wellness.",
      "Develop a brand identity.",
      "Just brand identity for now.",
      "Brand guide, verbal identity.",
      "I'd recommend a brand Marketer that's someone who specializes in exactly this kind of foundational brand work.",
      "Pretty soon",
      "Brand new"
    ],
    "priority_rank": 1,
    "status": "active",
    "active_now": true,
    "proceed_to_matching": true,
    "reason_not_active": null
  }
]