{
"id": "01KX6VWYKS9MR6WYBQYGQ9S4V3",
"title": "Matching Agent <> scott",
"date": 1783715700000,
"duration": 0,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"participants": [
"voiceagent-user@fireflies.ai",
"fred@fireflies.ai"
],
"meeting_attendees": [
{
"displayName": "scott",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
"speakers": [
{
"id": 0,
"name": "Agent"
},
{
"id": 1,
"name": "scott"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey Scott, thanks for hopping on.",
"start_time": 0.88
},
{
"speaker_name": "Agent",
"text": "I'm the AI assistant from Marketer Hire and I'll be running our intro chat today.",
"start_time": 2.28
},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our marketer matches, so I can help zero in on the right fit for you.",
"start_time": 6.48
},
{
"speaker_name": "Agent",
"text": "Fast to start.",
"start_time": 11.36
},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick overview of how we work or would you rather jump straight into what you're looking for?",
"start_time": 12.6
},
{
"speaker_name": "Agent",
"text": "Hey, I can't seem to hear you.",
"start_time": 39.53
},
{
"speaker_name": "Agent",
"text": "Could you check if your microphone is connected and unmuted?",
"start_time": 40.89
},
{
"speaker_name": "Agent",
"text": "I'm picking up some sound, but having trouble making out what you're saying.",
"start_time": 65.62
},
{
"speaker_name": "Agent",
"text": "Could you try speaking a bit louder or moving closer to your mic.",
"start_time": 68.42
},
{
"speaker_name": "scott",
"text": "Here?",
"start_time": 82.91
},
{
"speaker_name": "Agent",
"text": "Great, I can hear you now.",
"start_time": 85.47
},
{
"speaker_name": "Agent",
"text": "So would you like a quick overview of how Marketer Hire works or would you rather.",
"start_time": 86.91
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 92.509
},
{
"speaker_name": "Agent",
"text": "So at a high level, Marketer Hire connects you with senior pre vetted freelance marketing specialists who can hit the ground running fast.",
"start_time": 93.07
},
{
"speaker_name": "Agent",
"text": "A few things that set us apart.",
"start_time": 100.03
},
{
"speaker_name": "Agent",
"text": "We accept less than 1% of applicants, so the talent bar is really high.",
"start_time": 102.28
},
{
"speaker_name": "Agent",
"text": "And every marketer is vetted by both our team and another expert marketer.",
"start_time": 106.68
},
{
"speaker_name": "Agent",
"text": "We match true channel specialists, not generalists.",
"start_time": 110.36
},
{
"speaker_name": "Agent",
"text": "So whether you need someone in paid social, email, SEO or something else, you're getting someone who lives and breathes that channel.",
"start_time": 113.24
},
{
"speaker_name": "Agent",
"text": "And the whole thing is low risk, month to month, no long term contracts, and there's a two week trial that's fully refundable if the fit isn't right.",
"start_time": 120.28
},
{
"speaker_name": "Agent",
"text": "Does that give you a good enough sense of how we work or any questions before we dig into your situation?",
"start_time": 128.169
},
{
"speaker_name": "scott",
"text": "Sure.",
"start_time": 134.889
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 137.689
},
{
"speaker_name": "Agent",
"text": "So let's get into it.",
"start_time": 138.409
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do and what stage you're at?",
"start_time": 139.689
},
{
"speaker_name": "scott",
"text": "We sell E Comm displays.",
"start_time": 146.889
},
{
"speaker_name": "scott",
"text": "We're three years old and need help.",
"start_time": 151.289
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 157.94
},
{
"speaker_name": "Agent",
"text": "Ecom displays, three years in.",
"start_time": 158.42
},
{
"speaker_name": "Agent",
"text": "Okay, and what are the main marketing challenges you're running into right now and what are you trying to accomplish?",
"start_time": 160.26
},
{
"speaker_name": "scott",
"text": "We are ancillary company for the cannabis industry.",
"start_time": 167.14
},
{
"speaker_name": "scott",
"text": "We don't touch the plant.",
"start_time": 171.7
},
{
"speaker_name": "scott",
"text": "So a lot of platforms don't allow anything that says cannabis in it.",
"start_time": 173.5
},
{
"speaker_name": "Agent",
"text": "That makes sense.",
"start_time": 181.53
},
{
"speaker_name": "Agent",
"text": "Yeah.",
"start_time": 182.29
},
{
"speaker_name": "Agent",
"text": "Cannabis adjacent businesses run into that a lot with ad platform restrictions.",
"start_time": 182.73
},
{
"speaker_name": "Agent",
"text": "So given those constraints, what are you trying to accomplish on the marketing side?",
"start_time": 186.81
},
{
"speaker_name": "Agent",
"text": "Is it more about driving traffic, generating leads, building brand awareness, or something else?",
"start_time": 190.73
},
{
"speaker_name": "scott",
"text": "Generating leads.",
"start_time": 197.85
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 200.81
},
{
"speaker_name": "Agent",
"text": "Lead gen is the goal.",
"start_time": 201.29
},
{
"speaker_name": "Agent",
"text": "What does your marketing function look like today?",
"start_time": 202.37
},
{
"speaker_name": "Agent",
"text": "Do you have anyone in house?",
"start_time": 204.65
},
{
"speaker_name": "Agent",
"text": "Are you working with an agency or is it more ad hoc right now?",
"start_time": 206.1
},
{
"speaker_name": "scott",
"text": "Ad hoc.",
"start_time": 209.7
},
{
"speaker_name": "Agent",
"text": "Okay, so pretty much starting from scratch on the structured side.",
"start_time": 212.42
},
{
"speaker_name": "Agent",
"text": "Which channels are you most focused on or interested in?",
"start_time": 215.38
},
{
"speaker_name": "Agent",
"text": "Paid search, paid social, SEO, email, content, or something else.",
"start_time": 218.42
},
{
"speaker_name": "Agent",
"text": "And keeping in mind those platform restrictions you mentioned, all of the above.",
"start_time": 222.9
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 233.79
},
{
"speaker_name": "Agent",
"text": "And what would success look like in the first 60 to 90 days?",
"start_time": 234.51
},
{
"speaker_name": "Agent",
"text": "Like what would you want to see happen and how would you measure it?",
"start_time": 238.11
},
{
"speaker_name": "scott",
"text": "Repeat?",
"start_time": 243.55
},
{
"speaker_name": "Agent",
"text": "Sure.",
"start_time": 246.91
},
{
"speaker_name": "Agent",
"text": "What would success look like in the first 60 to 90 days?",
"start_time": 247.27
},
{
"speaker_name": "Agent",
"text": "Like, what results would you want to see and how would you measure them?",
"start_time": 250.51
},
{
"speaker_name": "scott",
"text": "At least five warm leads and two sales that come out.",
"start_time": 255.07
},
{
"speaker_name": "Agent",
"text": "Okay, five warm leads and two closed sales in the first 90 days.",
"start_time": 267.91
},
{
"speaker_name": "Agent",
"text": "That's a concrete target.",
"start_time": 271.43
},
{
"speaker_name": "Agent",
"text": "I like it.",
"start_time": 272.95
},
{
"speaker_name": "Agent",
"text": "How soon are you looking to get someone started?",
"start_time": 273.63
},
{
"speaker_name": "scott",
"text": "Right away.",
"start_time": 276.39
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 279.11
},
{
"speaker_name": "Agent",
"text": "Urgency is good.",
"start_time": 279.59
},
{
"speaker_name": "Agent",
"text": "We can move fast.",
"start_time": 280.55
},
{
"speaker_name": "Agent",
"text": "You be working with this marketer directly or will it be someone else on your team?",
"start_time": 281.89
},
{
"speaker_name": "scott",
"text": "Directly.",
"start_time": 286.61
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 290.45
},
{
"speaker_name": "Agent",
"text": "And since you mentioned wanting to hit all channels, Paid search, paid social, SEO, email, roughly how much are you spending on ad budget each month?",
"start_time": 291.17
},
{
"speaker_name": "Agent",
"text": "That's separate from what you'd pay the marketer themselves.",
"start_time": 298.85
},
{
"speaker_name": "scott",
"text": "Nothing right now.",
"start_time": 302.37
},
{
"speaker_name": "Agent",
"text": "Okay, so you'd be starting fresh on ad spend too.",
"start_time": 305.89
},
{
"speaker_name": "Agent",
"text": "That's helpful to know.",
"start_time": 308.33
},
{
"speaker_name": "Agent",
"text": "What does your current tool stack look like?",
"start_time": 309.56
},
{
"speaker_name": "Agent",
"text": "Things like a CRM, email, platform, analytics, anything like that?",
"start_time": 311.4
},
{
"speaker_name": "scott",
"text": "None.",
"start_time": 316.6
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 319.64
},
{
"speaker_name": "Agent",
"text": "So pretty much a clean slate across the board.",
"start_time": 320.24
},
{
"speaker_name": "Agent",
"text": "How big is the team this marketer would be plugging into and who would they be working with day to day?",
"start_time": 322.6
},
{
"speaker_name": "scott",
"text": "Just one.",
"start_time": 328.04
},
{
"speaker_name": "Agent",
"text": "Okay, so it'd be just you and the marketer working closely together.",
"start_time": 330.76
},
{
"speaker_name": "Agent",
"text": "And is this a net new function for you?",
"start_time": 334.04
},
{
"speaker_name": "Agent",
"text": "Like you're building marketing from the ground up or is there something already running that you're trying to fix or scale?",
"start_time": 336.79
},
{
"speaker_name": "scott",
"text": "Ground up.",
"start_time": 342.87
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 345.27
},
{
"speaker_name": "Agent",
"text": "Building from scratch.",
"start_time": 345.79
},
{
"speaker_name": "Agent",
"text": "And roughly how much work are you envisioning?",
"start_time": 346.87
},
{
"speaker_name": "Agent",
"text": "Is this a focused slice like a couple of deliverables, or more of a full plate covering all those channels?",
"start_time": 348.91
},
{
"speaker_name": "Agent",
"text": "You mentioned.",
"start_time": 354.27
},
{
"speaker_name": "scott",
"text": "Both.",
"start_time": 357.51
},
{
"speaker_name": "Agent",
"text": "That makes sense.",
"start_time": 363.52
},
{
"speaker_name": "Agent",
"text": "Starting focused, but with the expectation it grows.",
"start_time": 364.56
},
{
"speaker_name": "Agent",
"text": "Good context.",
"start_time": 367.36
},
{
"speaker_name": "Agent",
"text": "And is this a brand new role or are you replacing someone brand new?",
"start_time": 368.24
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 377.84
},
{
"speaker_name": "Agent",
"text": "And have you worked with freelancers or a marketing agency before?",
"start_time": 378.64
},
{
"speaker_name": "Agent",
"text": "How did that go?",
"start_time": 381.84
},
{
"speaker_name": "scott",
"text": "No.",
"start_time": 384.72
},
{
"speaker_name": "Agent",
"text": "Okay, so this would be your first time.",
"start_time": 388.97
},
{
"speaker_name": "Agent",
"text": "Good to know, right?",
"start_time": 390.81
},
{
"speaker_name": "Agent",
"text": "Based on everything you've shared.",
"start_time": 391.97
},
{
"speaker_name": "Agent",
"text": "Building marketing from the ground up, Lead gen, focus, all channels, cannabis adjacent restrictions, just you and the marketer working together.",
"start_time": 393.53
},
{
"speaker_name": "Agent",
"text": "I think a growth marketer would be the best fit for you.",
"start_time": 400.81
},
{
"speaker_name": "Agent",
"text": "They handle both strategy and execution so they can help you figure out which channels make the most sense given your platform restrictions, build out the foundation and actually run the campaigns.",
"start_time": 403.21
},
{
"speaker_name": "Agent",
"text": "That's different from say a channel specialist who'd only own one piece of it.",
"start_time": 412.81
},
{
"speaker_name": "Agent",
"text": "Does that sound like it's in line with what you're looking for?",
"start_time": 416.68
},
{
"speaker_name": "scott",
"text": "Sure.",
"start_time": 419.96
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 422.36
},
{
"speaker_name": "Agent",
"text": "Are you evaluating any other options for this right now?",
"start_time": 423
},
{
"speaker_name": "Agent",
"text": "Other platforms?",
"start_time": 425.8
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 428.52
},
{
"speaker_name": "Agent",
"text": "So, on pricing, for a growth marketer, at your scope, engagements typically run around 10 to 12,000amonth.",
"start_time": 429.24
},
{
"speaker_name": "Agent",
"text": "All in.",
"start_time": 435
},
{
"speaker_name": "Agent",
"text": "That covers the marketer's rate plus us.",
"start_time": 435.6
},
{
"speaker_name": "Agent",
"text": "No separate recruiting fee, no platform fee, no cancellation fee.",
"start_time": 437.64
},
{
"speaker_name": "Agent",
"text": "And the stronger the budget within that range, the more senior the specialists will want the role, which gives you a better shortlist to choose from.",
"start_time": 441.28
},
{
"speaker_name": "Agent",
"text": "Does that range work for you or is there no worries?",
"start_time": 448.36
},
{
"speaker_name": "Agent",
"text": "Can you help me understand what you're working with?",
"start_time": 453.8
},
{
"speaker_name": "Agent",
"text": "Is there a budget range you had in mind for the marketer?",
"start_time": 455.68
},
{
"speaker_name": "scott",
"text": "2,000?",
"start_time": 461.32
},
{
"speaker_name": "scott",
"text": "3,000.",
"start_time": 462.024
},
{
"speaker_name": "Agent",
"text": "I appreciate you sharing that.",
"start_time": 465.08
},
{
"speaker_name": "Agent",
"text": "So, just to give you some context, for a growth marketer covering all the channels you described, the market rate really does sit around 10 to 12,000amonth.",
"start_time": 466.52
},
{
"speaker_name": "Agent",
"text": "Then that's all in.",
"start_time": 475.62
},
{
"speaker_name": "Agent",
"text": "Even compared to hiring someone full time, which would run well into six figures with salary and benefits, this is a much more flexible and lower risk way to go, especially with the two week fully refundable trial.",
"start_time": 476.66
},
{
"speaker_name": "Agent",
"text": "That said, two to three thousand.",
"start_time": 487.78
}
],
"summary": {
"short_summary": "The meeting centered on creating a marketing strategy from scratch with a primary focus on lead generation. Scott outlined specific targets of five warm leads and two sales within the first 90 days, highlighting the challenges of cannabis-adjacent advertising restrictions. Building the marketing function with no existing tools necessitates an all-in-one growth marketer who can handle both strategic planning and operational execution. The client’s budget is significantly below market rates, leading to discussions on adjusting scope or expectations. Furthermore, the marking role requires navigating regulatory constraints, emphasizing compliant messaging while aiming for immediate results and direct involvement from Scott in the execution process.",
"keywords": [
"lead generation",
"cannabis ancillary",
"growth marketer",
"marketing channels",
"budget constraints",
"freelance marketing"
]
}
}