{
  "schema_version": "RoleBriefV1",
  "role_key": "growth-marketer",
  "role_title": "Growth Marketer",
  "formData": {
    "companyName": "Remedy Displays",
    "websiteUrl": "https://remedydisplays.com",
    "marketerTypes": [
      "Growth Marketer"
    ],
    "industry": "Ancillary Cannabis Displays / E-commerce",
    "companySize": "1-10",
    "freeformRequest": "Looking for a Growth Marketer to build our marketing engine from the ground up. We sell e-commerce displays for the cannabis industry but do not touch the plant itself. Need a marketer to help set up initial tools, navigate platform ad restrictions, and generate warm B2B-style leads to drive sales."
  },
  "job_brief_markdown": "# MarketerHire Brief - Remedy Displays Growth Marketer\n\n## Snapshot\n\n- **Company:** Remedy Displays is a 3-year-old business that sells e-commerce displays and ancillary products for the cannabis industry (non-plant touching).\n- **Need:** They currently have an ad hoc approach with no active marketing tools or campaigns in place and need to build a structured lead generation program from scratch.\n- **Role:** A strategic and execution-focused Growth Marketer to build, implement, and run a multi-channel marketing plan.\n\n## What You'd Work On\n\n- **Ground-Up Strategy & Implementation:** Select, set up, and configure the company's very first marketing stack, including foundational analytics, tracking, and CRM tools.\n- **Compliant Multi-Channel Acquisition:** Design and run campaigns across paid search, paid social, SEO, and email, finding creative solutions to bypass common ad platform restrictions on cannabis-related terms.\n- **Lead Generation & Funnel Build:** Establish a predictable pipeline to capture, nurture, and deliver warm B2B-style display inquiries.\n\n## Must-Have Fit\n\n- **Zero-to-One Experience:** Proven success building a lead generation engine from the ground up for early-stage e-commerce or physical product brands.\n- **Policy & Restriction Mastery:** Experience navigating sensitive, restricted, or gray-market ad policies (e.g., cannabis-adjacent, CBD, alcohol, or gaming) on Google and Meta.\n- **Full-Stack Execution:** Ability to handle both high-level strategy and direct execution, as you will be the sole marketer working on this brand.\n\n## Helpful Context\n\n- **Tools/channels:** Starting with a clean slate (no CRM or email platform currently active). Open to paid search, paid social, SEO, email, and content.\n- **Team/collaboration:** You will partner directly with the business owner, Scott, in a collaborative, one-on-one environment.\n- **Success signals:** The initial target is to set up the foundation and generate at least 5 warm leads and 2 closed sales within the first 60 to 90 days.",
  "internal_notes_markdown": "# Internal Notes - Remedy Displays (Growth Marketer)\n\n## Budget & Commercial Details\n- **Client's Target Budget:** $2,000 - $3,000 per month.\n- **Agent Quoted Rate:** $10,000 - $12,000 per month for a standard Growth Marketer.\n- **Status / Warning:** Extreme budget gap. The client requested a growth marketer with a massive scope but has a sub-5k budget capability. Needs review before matching. \n- **Billing Model:** Hourly (classified under `sub_5k_hourly` flag).\n- **Ad Spend:** Currently $0/month. Marketer will need to focus heavily on low-cost, organic, or highly efficient channels first.\n\n## Operational Context & Risks\n- **Industry Restrictions:** Remedy Displays sells ancillary equipment (\"we don't touch the plant\"), yet still faces regular ad account flags and keyword blockages because they serve the cannabis space. The matched marketer must be extremely savvy with policy bypass and policy-compliant copywriting.\n- **Clean Slate:** No active CRM, no active email service provider, no active analytics. Marketer must be willing to do the tedious technical setup and tool selection on day one.\n- **Solo Client:** The client (Scott N) is a solo business owner. He will need hand-holding and clear, non-technical communication."
}