{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Growth Marketer",
    "Growth Marketing Manager",
    "Digital Marketer",
    "Lead Generation Specialist",
    "B2B Marketer"
  ],
  "skills": [
    "Growth Marketing",
    "Lead Generation",
    "B2B Marketing",
    "Restricted Category Advertising",
    "Zero to One Growth",
    "Marketing Automation Setup",
    "Funnel Optimization",
    "Ad Compliance"
  ],
  "tools": [
    "Google Analytics",
    "HubSpot",
    "Klaviyo",
    "ActiveCampaign",
    "Google Ads",
    "Meta Ads Manager",
    "SEMrush"
  ],
  "industries": [
    "Cannabis",
    "CBD",
    "E-commerce Displays",
    "Ancillary Cannabis Services",
    "Regulated Industries"
  ],
  "companies": [
    "CannaMark",
    "Weedmaps",
    "Leafly",
    "AdCann",
    "Vertebrae",
    "Dispense"
  ],
  "channels": [
    "Paid Search",
    "Paid Social",
    "SEO",
    "Email Marketing",
    "B2B Lead Generation"
  ],
  "content_keywords": [
    "ancillary",
    "policy workaround",
    "restricted ads",
    "CBD advertising",
    "dispensary displays",
    "cannabis hardware",
    "Google Analytics",
    "HubSpot",
    "Klaviyo",
    "ActiveCampaign",
    "Google Ads",
    "Meta Ads Manager",
    "SEMrush",
    "Growth Marketing",
    "Lead Generation",
    "B2B Marketing",
    "Restricted Category Advertising",
    "Zero to One Growth",
    "Marketing Automation Setup",
    "Funnel Optimization",
    "Ad Compliance",
    "Paid Search",
    "Paid Social",
    "SEO",
    "Email Marketing",
    "B2B Lead Generation",
    "Cannabis",
    "CBD",
    "E-commerce Displays",
    "Ancillary Cannabis Services",
    "Regulated Industries"
  ],
  "rationale": "Focus is placed on growth marketers who have specifically worked in zero-to-one B2B lead generation with experience navigating highly restricted advertising platforms and policies (such as CBD, cannabis, or other highly regulated industries)."
}