[
  {
    "role_key": "paid-social-media-marketer",
    "role_title": "Paid Social Media Marketer",
    "summary": "Peggy needs a paid social specialist to take full end-to-end ownership of a single paid acquisition channel (Meta, TikTok, App Store install campaigns) ahead of a major launch in six weeks. The marketer owns strategy, creative iteration, reporting, and optimization, working directly with founder Nick, with the goal of finding one winning channel and creative combination that drives day-one/day-seven payback. AppsFlyer and Amplitude are in place for attribution.",
    "confidence": "high",
    "source_quotes": [
      "I want everything full stack, but I want it focused specifically on that. That single channel. Everything related to one channel basically.",
      "I think a paid social media marketer is the strongest fit here.",
      "App. Store, ads, Instagram, Facebook, TikTok.",
      "We are planning to launch in six weeks in a major way and want to create lots of video creative and constantly iterate on it",
      "How soon are you looking to get someone started given the six week Runway? Nick: Asap."
    ],
    "priority_rank": 1,
    "status": "active",
    "active_now": true,
    "proceed_to_matching": true,
    "reason_not_active": null
  }
]