{
  "schema_version": "BriefQcV1",
  "verdict": "GO",
  "checks": {
    "transcript_fidelity": {
      "status": "pass",
      "notes": "Public brief faithfully reflects the transcript. Company description, US parents of kids 5-15, AI weekly logistics value prop, ~6-week major launch, day-one/day-seven free-trial payback as key metric, and 'one winning channel + creative combo' framing all match Nick's stated words. Channels (App Store ads, Instagram, Facebook, TikTok) and tools (AppsFlyer, Amplitude) accurately captured. No unsupported facts introduced."
    },
    "role_alignment": {
      "status": "pass",
      "notes": "Role framed correctly as a hands-on Paid Social specialist owning a single channel end-to-end (strategy, creative iteration, reporting, optimization), not a generalist. Matches Nick's 'full stack but focused on that single channel' and the agent's confirmation. App Store factored as secondary while Meta/TikTok are core, consistent with routing notes."
    },
    "budget_realism": {
      "status": "pass",
      "notes": "Budget correctly EXCLUDED from public brief. Matching budget $7,500/mo (midpoint of Nick's stated $7-8K) with high confidence; negotiated down from agent's $8-10K quote and accepted. Retainer, fully loaded. Ad spend ($20-50K/mo) correctly kept separate from marketer fee. Budget is realistic for a heavy single-channel paid social specialist, though at the lower end of the original range — acceptable and flagged as budget_negotiated_take_final."
    },
    "niche_requirements": {
      "status": "pass",
      "notes": "Must-haves are appropriate and supported: deep Meta + TikTok paid social, mobile app install campaigns for consumer/subscription apps, AppsFlyer attribution fluency, early-payback measurement, and fast creative iteration under a tight timeline. Nice-to-haves (consumer/DTC, parenting/family app, UGC/short-form video instincts) are reasonable and not over-constraining. Requirements are findable in the marketplace."
    },
    "single_marketer_feasibility": {
      "status": "warn",
      "notes": "Single specialist is feasible for owning one paid channel end-to-end. Two watch-outs preserved from internal notes: (1) founder-only org with no marketing function means the hire must be highly self-directed and build from scratch; (2) heavy video creative iteration is expected but no dedicated creative producer or production tools are named — unclear whether the marketer sources/produces creative or partners externally. Also four platforms are in play at launch though the goal is to narrow to one. None of these block matching but should be surfaced in the match conversation."
    }
  },
  "escalation": {
    "action": "flag_for_match_conversation",
    "rationale": "Advisory GO — brief is accurate, well-scoped, and matchable. Non-blocking items to raise with the marketer/lead: (1) confirm creative ownership model since heavy video iteration is expected but no creative producer or production tooling is named; (2) set expectation that this is a build-from-scratch, founder-only, highly self-directed role; (3) note that four platforms are in play at launch but the mandate is to prioritize down to one winning channel. Budget is at the lower end of the original quote (negotiated final), so emphasize the strong ad budget and clear scope when presenting to attract senior specialists.",
    "edit_or_question": "For the match conversation: Does the marketer own creative production/sourcing (e.g., UGC creators, editing) for the heavy video iteration, or will Peggy provide creative support? Confirm comfort operating as the sole marketing hire reporting directly to the founder."
  }
}