{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Paid Social Media Marketer",
    "paid social media manager",
    "paid social strategist",
    "paid social specialist",
    "performance marketing manager",
    "paid acquisition manager",
    "growth marketing manager",
    "user acquisition manager",
    "mobile app marketer",
    "mobile growth marketer",
    "demand generation manager"
  ],
  "skills": [
    "end-to-end channel ownership",
    "Meta ads management",
    "TikTok ads management",
    "video creative testing",
    "creative iteration",
    "performance optimization",
    "app install campaigns",
    "attribution-driven marketing",
    "paid acquisition scaling",
    "LTV to CAC optimization"
  ],
  "tools": [
    "Meta Ads Manager",
    "TikTok Ads Manager",
    "AppsFlyer",
    "Amplitude",
    "mobile attribution",
    "app install tracking"
  ],
  "industries": [
    "consumer subscription app",
    "consumer mobile app",
    "family / parenting app",
    "early-stage startup",
    "mobile app growth",
    "consumer subscription"
  ],
  "companies": [
    "consumer app startup",
    "mobile-first startup",
    "subscription app",
    "parenting app",
    "family tech startup",
    "early growth startup"
  ],
  "channels": [
    "paid social",
    "Meta",
    "TikTok",
    "mobile app installs",
    "app store ads"
  ],
  "content_keywords": [
    "paid social",
    "Meta",
    "TikTok",
    "video creative",
    "creative testing",
    "app install",
    "attribution",
    "AppsFlyer",
    "Amplitude",
    "LTV to CAC",
    "positive payback",
    "mobile growth",
    "consumer subscription",
    "parenting app",
    "launch",
    "Meta Ads Manager",
    "TikTok Ads Manager",
    "mobile attribution",
    "app install tracking",
    "end-to-end channel ownership",
    "Meta ads management",
    "TikTok ads management",
    "video creative testing",
    "creative iteration",
    "performance optimization",
    "app install campaigns",
    "attribution-driven marketing",
    "paid acquisition scaling",
    "LTV to CAC optimization",
    "mobile app installs",
    "app store ads",
    "consumer subscription app",
    "consumer mobile app",
    "family / parenting app",
    "early-stage startup",
    "mobile app growth"
  ],
  "rationale": "Prioritize deterministic matches for a senior hands-on paid social operator who owns one channel end to end, with strong Meta/TikTok app install experience, creative iteration, and attribution-based optimization for an early-growth consumer subscription app for parents."
}