Roxane Chabassier

summary: Roxane is a strong paid social / growth marketer with genuine Meta + TikTok performance experience at scale (managing ~$1M/month across Meta, TikTok, and Google at Larroudé, plus TikTok GMV ads and creative testing at LolaVie). She demonstrates real creative testing discipline and cross-channel paid social depth. However, her documented experience is heavily ecommerce/DTC and celebrity-brand oriented, not consumer subscription mobile apps. Critically, the profile shows no evidence of app install campaign experience or AppsFlyer attribution fluency — both HARD requirements for this role — and her stated rate ($60/hr) is well below the retainer band but the bigger issue is the missing app-install/MMP specialization. She fails multiple hard requirements as documented.

synthesis_quote: Scaling $1M/month in paid media with disciplined testing, driving efficient growth while sustaining 5x ROAS.

tier: undefined

evidence: strengthened creative testing, improved budget efficiency ... sustaining 5x ROAS

hard_fail_reasons: req-003 (App install campaign experience): No evidence anywhere in the work history or skills of running mobile app install campaigns; all documented paid work is ecommerce/DTC and healthcare web funnels.

hard_fail_reasons: req-005 (AppsFlyer attribution fluency): AppsFlyer is not listed in tools and no mobile MMP/attribution or day-1/day-7 payback experience is shown.

evidence_snippets: Managing nearly $1M/month in paid media across Meta, TikTok, and Google ... maintaining the brand's 5x ROAS

evidence_snippets: led paid social, paid search, influencer marketing, and TikTok GMV ads for LolaVie

evidence_snippets: restructuring targeting, creative, and tracking to keep regulated medical accounts approved and scaling

evidence_snippets: Tools: Facebook, Instagram, Tiktok, Snapchat, AdEspresso (no AppsFlyer/Amplitude listed)

evidence_snippets: Managing nearly $1M/month in paid media across Meta, TikTok, and Google ... strengthened creative testing (Larroudé); no mention of app install campaigns or AppsFlyer.


Pat Gibson

summary: Pat Gibson is a seasoned growth/paid social marketer with $200M+ in managed spend across Meta, Google, TikTok, and Reddit, and genuine app experience (Co-Founder/CMO of Rapchat, 15M+ users). He has strong Meta + TikTok paid social depth and heavy creative strategy/iteration experience (structured Meta testing frameworks, 40+ weekly ad variations at Luma AI). This is a strong functional match on paid social and creative. However, the profile shows no evidence of AppsFlyer attribution fluency (a HARD requirement) — his listed tools are Google Analytics, A/B testing tools, CRMs, AdRoll, Canva, Shopify, and Excel. There is also limited explicit app-install-campaign evidence on Meta/TikTok specifically, and video creative iteration is under-documented (Luma work was static ads). AppsFlyer absence is the decisive hard fail.

synthesis_quote: Growth Marketer with over $200M in paid media spend managed across top platforms including Meta, Google, TikTok, and Reddit.

evidence: '$200M in paid media spend managed across top platforms including Meta, Google, TikTok'

evidence: 'Built and launched Luma AI's first structured Meta creative testing framework focused on rapid message validation'

evidence: 'Former Co-Founder and CMO of Rapchat, grew to 15M+ users'

hard_fail_reasons: req-005 (AppsFlyer attribution fluency): No AppsFlyer or any MMP in tools or narrative; measurement stack is Google Analytics-based, unsuitable for app-install attribution and day-1/day-7 payback tracking.

hard_fail_reasons: req-003 (App install campaign experience): No documented app install campaign management on Meta/TikTok; app experience (Rapchat) is founder-level and does not explicitly cite install-campaign execution.

hard_fail_reasons: req-004 (rapid video creative iteration): Documented creative iteration is static ads ('40+ weekly static ad variations'); high-volume video creative iteration for performance is not evidenced.

evidence_snippets: Former Co-Founder and CMO of Rapchat, grew to 15M+ users and raised $3.5M.

evidence_snippets: Built and launched Luma AI's first structured Meta creative testing framework focused on rapid message validation and iteration speed.

evidence_snippets: Helped prioritize and structure 40+ weekly static ad variations across multiple formats, audiences, and messaging

evidence_snippets: tools: A/B testing tools, AdRoll, Canva, CRMs, Ecommerce tools, Excel/Sheets, Google Analytics

evidence_snippets: Launched Meta campaigns, beat CAC targets by 2x, and drove 4+ ROAS using an emotional-first creative testing framework.

evidence_snippets: $200M+ spend across Meta and TikTok; Co-Founder/CMO of Rapchat app (15M+ users). But tools list has no AppsFlyer; MMP attribution and app-install campaign evidence absent.

evidence_snippets: 'Built and launched Luma AI's first structured Meta creative testing framework'; '$200M in paid media spend'; SONGBOY 'Owned Meta, TikTok, and Reddit testing, creative angle development'.


Alex Pak

summary: Alex is a strong performance/growth marketer with deep paid social experience on Meta and TikTok, real app-based user acquisition (Rocket Money, Carbon Health, Glu/EA), creative testing frameworks, and mobile attribution fluency (SKAN, MMM, last-click, ASO, mobile optimization). This is an excellent fit for the core paid social + app install + creative iteration requirements. The main gaps: he presents as a growth generalist across many channels rather than a pure single-channel paid social specialist, and there is no explicit evidence of AppsFlyer attribution fluency specifically (attribution experience is cited via SKAN/MMM/last-click). His pay preference ($100/hr) may run above the $7-8k/month fully-loaded budget depending on hours. Given the strict application of HARD requirements, the missing explicit AppsFlyer evidence prevents a clean pass on all hard requirements.

synthesis_quote: Attribution models (SKAN, Last Click, MMM, etc) are my bread and butter topics of discussion.

evidence: Doubled Paid Social acquisition on Snap, Reddit, DSPs, and SDK Ad Networks; managed $1M/month Meta budget

evidence: Rebuilt creative experimentation framework... ~4x win rate via hypothesis-driven design

evidence: Built Paid Marketing program from scratch for the Rocket Visa Signature Card

evidence: optimizing for long-term LTV contribution; Attribution models (SKAN, Last Click, MMM) are my bread and butter

hard_fail_reasons: req-005 (AppsFlyer attribution fluency): No explicit AppsFlyer experience in profile. Attribution depth is shown via SKAN, Last Click, and MMM, but the role specifically requires AppsFlyer fluency, which is unverified.

hard_fail_reasons: req-001 (paid social specialist, not generalist): Alex primarily positions as a growth marketer spanning paid social, paid search, affiliates, ad networks, CRM, and SEO, so the 'true specialist, not a generalist' bar is only partially met.

evidence_snippets: Doubled Paid Social acquisition on Snap, Reddit, DSPs, and SDK Ad Networks, all while meeting aggressive CPA/ROAS targets

evidence_snippets: Managed $1M/month Meta budget optimizing for long-term LTV contribution

evidence_snippets: Rebuilt creative experimentation framework... achieving ~4x win rate via hypothesis-driven design

evidence_snippets: Built marketing program from 0 to 1 on multiple channels (FB, Google, Reddit, TikTok)

evidence_snippets: Paid social strategies at Carbon Health led to a 20% decrease in new patient CAC

evidence_snippets: Deep Meta/TikTok paid social + app UA (Rocket Money, Carbon Health, Glu/EA), creative testing frameworks; but no explicit AppsFlyer mention and profile skews generalist.


Priya Thatte

summary: Priya is a genuine paid social specialist with deep Meta and TikTok media-buying experience across many eCommerce brands, strong creative testing SOPs, and hands-on campaign optimization. However, her entire track record is eCommerce/DTC web-purchase driven — there is no evidence of mobile app install campaigns, AppsFlyer attribution, or consumer subscription app marketing at the level this role requires. Two HARD requirements (app install experience and AppsFlyer fluency) are not met, so she cannot pass all hard requirements despite being a strong paid social operator.

synthesis_quote: A marketer with extensive experience in media buying, with a specific focus on Facebook/Instagram and TikTok ads... I build creative iteration and post–iOS 14.5 attribution strategy directly into every paid social account I manage.

evidence: creative testing SOP grounded in Foxwell Digital frameworks — hook testing, emotional angle variation

evidence: Own end-to-end campaign execution... pausing fatigued creatives, frequency checks

hard_fail_reasons: req-003 (App install campaign experience): No evidence of running mobile app install campaigns; all campaigns are eCommerce web-purchase driven (Shopify, ROAS, Klaviyo, revenue metrics).

hard_fail_reasons: req-005 (AppsFlyer attribution fluency): AppsFlyer is not listed among tools and never mentioned; attribution experience is Meta Pixel/CAPI/GA4/AEM, not MMP-based mobile attribution.

evidence_snippets: creative testing SOP grounded in Foxwell Digital frameworks — including hook testing, emotional angle variation

evidence_snippets: Scaled a subscription box brand from $500K to $10M+ in annual revenue over 24 months via strategic Meta and TikTok ads

evidence_snippets: For iOS-heavy brands, I use Aggregated Event Measurement setups properly prioritized and verified

evidence_snippets: Tracking Setup: I ensure standard event tracking is in place using the Meta Pixel and CAPI

evidence_snippets: Meta/TikTok specialist confirmed, but no app install campaigns and no AppsFlyer; all work is eCommerce web purchases (Shopify/Klaviyo, ROAS, Pixel/CAPI).


Ryan Stafford

summary: Ryan is a genuine, deep paid social specialist (7+ years, Meta + TikTok, 8-figure budgets) with exceptional creative-strategy and rapid video-iteration chops. However, his entire track record is DTC ecommerce/apparel — not mobile consumer subscription apps. There is no evidence of app install campaigns, AppsFlyer attribution fluency, or App Store ads, which are HARD requirements for this role. His stated rate ($60/hr) also does not clearly map to the $7-8K/mo fully-loaded engagement. He passes the paid-social-specialist and Meta/TikTok bars but fails the app-install and AppsFlyer HARD requirements.

synthesis_quote: I specialize in Facebook (Meta) and TikTok ad strategy, campaign optimization, and creative strategy for high-converting ads. I've managed 8-figure budgets... scaling monthly ad spend from approximately $30K to over $1M+.

evidence: "I specialize in Facebook (Meta) and TikTok ad strategy" with 7+ years and 8-figure budgets

evidence: "iteration on a high volume of ad variations to identify winning concepts in real time" (Waterboy)

evidence: "owned both strategy and execution — building testing frameworks, launching campaigns"

evidence: "step into time-sensitive, high-pressure environments, quickly integrate" (Q4 peak)

hard_fail_reasons: req-003 (App install campaign experience): No evidence of running mobile app install campaigns on Meta/TikTok; all campaigns are DTC ecommerce web conversion.

hard_fail_reasons: req-005 (AppsFlyer attribution fluency): No mention of AppsFlyer or any mobile measurement partner; attribution stack is Triple Whale, Northbeam, GA4 (web/ecommerce).

hard_fail_reasons: req-009 (App Store ads, IMPORTANT): No App Store ads experience mentioned.

hard_fail_reasons: req-006 (Budget fit, HARD): Stated rate $60/hr does not clearly map to a $7-8K/mo fully-loaded retainer for a full-stack channel build; requires confirmation.

evidence_snippets: managed 8-figure budgets and led growth for brands like Reformation, Oliver Cabell, Olukai, Saturdays NYC...

evidence_snippets: This was one of the most intensive creative testing periods I've worked in, with rapid launches, analysis, and iteration on a high volume of ad variations

evidence_snippets: leveraging platforms such as Triple Whale, Northbeam, and GA4 to evaluate performance

evidence_snippets: turned the account profitable and scaled spend to over $100K/month while achieving a 2.5x ROAS within four months

evidence_snippets: "I specialize in Facebook (Meta) and TikTok ad strategy"; but no app install, AppsFlyer, or App Store evidence anywhere.