VP — Growth Marketing for Apps | Ecommerce | Growth Marketer
Increased marketing campaign ROI by 400% through improved creatives, messaging, targeting, reporting, and campaign automation.
Selected companies and brands from Chris's background.
Avita Care Solutions is a national pharmacy services organization that specializes in providing compassionate care to patients with complex health conditions. They offer a full suite of sexual wellness, pharmacy, and 340B management solutions. Their se...
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ReservePlay is a first-of-its-kind rewards-based hotel booking platform targeting Las Vegas casinos. Guests book a stay and receive matched “free play” credits, offering a gamified, value-driven alternative to traditional hotel booking platforms. The founding team has a background...
https://notes.granola.ai/d/3849b6ce-e7cc-493f-97f0-56de2bf5dd66
We're looking for a Performance Marketing Manager to drive the launch, testing, and optimization of paid media campaigns on Meta and TikTok for our fast-moving consumer tech app. Our internal creative team will handle creative strategy and asset...
I managed Franki’s paid acquisition strategy across Facebook, TikTok, and Google, driving both scale and efficiency. My focus was on optimizing campaigns beyond top‑funnel metrics, actively testing and refining audiences, creatives, and bidding strategies to increase deeper‑funnel conversions,...
Decreased Cost Per Subscription by over 40% through thoughtful creative a/b testing framework and focused audience targeting.
Increased marketing campaign ROI by 400% through improved creatives, messaging, targeting, reporting, and campaign automation.
Lead mobile acquisition strategy, including paid social, and search, surpassing KPIs through rigorous A/B testing & data-driven approach.