[
{
"rank": 1,
"candidate_id": "peter_opakunle_at_gmail_com",
"email": "peter.opakunle@gmail.com",
"name": "Pete Opakunle",
"score": 80,
"passes_all_hard": true,
"summary": "Pete is a senior paid social specialist with deep Meta and TikTok experience, real app install campaign work (Prime Video CPI 25-30% below forecast, Meta App Campaigns, consolidated ad sets across app install campaigns), and heavy creative testing/iteration cadence. He fits the role's core hard requirements well. The main gaps are unproven AppsFlyer fluency (his listed tools show Google Analytics, not AppsFlyer) and no explicit consumer subscription/parenting audience match, though he has subscription-adjacent work (Gillette on Demand, Opus Clip trial funnels). His $60/hr rate implies fit within the $7-8k/month budget for a focused single-channel engagement.",
"synthesis_quote": "I'm a senior paid social strategist focused on building systems that perform, scale, and hold up over time.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Drove CPI 25-30% below forecast for Prime Video app acquisition campaigns.",
"Consolidated 30+ ad sets into high-liquidity funnels across app install campaigns, cut learning-phase time 45%.",
"tools: Meta App Campaigns - PMAX Campaigns - TikTok Spark Ads - Tiktok",
"Launched full-funnel trial system across 9 markets, drove 22% lift in free-to-paid conversion within 60 days.",
"senior paid social strategist focused on building systems that perform, scale, and hold up over time",
"Established A/B creative testing cadence, identified top performers and lifted CTR 52% in 30 days",
"I'm a senior paid social strategist focused on building systems that perform, scale, and hold up over time.",
"Managed over $100M annually in Paid Social Budget across channels; Drove CPI 25-30% below forecast for Prime Video app acquisition campaigns; Consolidated 30+ ad sets into high-liquidity funnels across app install campaigns; tools include Meta App Campaigns, TikTok Spark Ads, Facebook, Instagram, TikTok."
]
},
{
"rank": 2,
"candidate_id": "useracquisitionconsultant_at_gmail_com",
"email": "useracquisitionconsultant@gmail.com",
"name": "Chris Ahn",
"score": 81,
"passes_all_hard": true,
"summary": "Chris Ahn is a paid acquisition specialist with strong, repeated evidence of owning Meta + TikTok paid social from scratch for consumer apps, including app install / app-store-driven campaigns (Tea drives traffic to Apple + Google Play; Avita built TikTok from scratch reaching profitability in 30 days). He shows hands-on creative iteration, champion/challenger testing, and payback/CAC/ROAS orientation. The primary gap is AppsFlyer: the profile never explicitly names AppsFlyer despite clear mobile attribution and app-install work, so fluency is inferred rather than proven. He also brings ASO and consumer-subscription/app relevance, matching Peggy's mobile app profile and $7-8k budget (rate ~$100/hr). Not a generalist — his lane is squarely performance/paid social.",
"synthesis_quote": "Built TikTok from scratch, from attribution to campaign launch, reaching profitability within the first 30 days.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Owned end-to-end paid social strategy and execution... Meta, TikTok"
},
{
"tier": "undefined",
"evidence": "driving traffic directly to the app store (Apple + Google Play)"
},
{
"tier": "undefined",
"evidence": "champion vs. challenger framework (5 ads at a time; iterative testing)"
},
{
"tier": "undefined",
"evidence": "moving from simple installs toward high-intent actions that drive long-term LTV"
},
{
"tier": "undefined",
"evidence": "zero-to-one effort — build performance infrastructure from scratch... optimize from day one"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Built TikTok from scratch, from attribution to campaign launch, reaching profitability within the first 30 days.",
"Owned end-to-end paid social strategy and execution focused on driving booked appointments.",
"Tea: driving traffic directly to the app store (Apple + Google Play), and driving a low customer acquisition cost.",
"Creative iteration and UGC testing to improve CTR and engagement while reducing acquisition costs.",
"optimize CAC/CTR/ROAS from day one, and implement a test-and-learn campaign structure.",
"Skills: ASO (App store optimization); Tools: Facebook, Instagram, Tiktok.",
"Owned end-to-end paid social strategy and execution... Meta, TikTok; Tea: driving traffic directly to the app store (Apple + Google Play); ASO (App store optimization) skill listed.",
"Owned end-to-end user acquisition... paid social campaigns across Meta, TikTok; full-funnel campaign management with continuous A/B testing of ad formats, messaging, and placements."
]
},
{
"rank": 3,
"candidate_id": "g_at_u13n_com",
"email": "g@u13n.com",
"name": "Garrison Yang",
"score": 85,
"passes_all_hard": true,
"summary": "Garrison Yang is a strong fit for Peggy's paid social specialist role. He has deep, hands-on paid social experience at consumer subscription apps (Calm, Curology) managing $100K-$200K/day Facebook budgets, plus explicit TikTok and multi-platform paid social execution. He demonstrates concrete app subscription growth (Calm 200% YoY, subscription doubling at multiple DTC brands), creative testing at scale (Nike: 16,000 products/32,000 videos), and ASO/mobile skills. The main gaps are that AppsFlyer attribution is not explicitly named (he uses Segment, Heap, GA, Looker) and the profile skews toward growth-generalist breadth rather than pure single-channel focus. Budget and availability align.",
"synthesis_quote": "Managed a daily Facebook advertising budget that fluctuated between $100,000 to $200,000... contributed to Calm's 200% annual growth in both 2019 and 2020, with a special focus on securing higher quality annual plan subscriptions.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "\"managing daily Facebook ad spend for Calm's sleep and meditation app... 200% year-over-year growth\""
},
{
"tier": "undefined",
"evidence": "tools include \"Facebook\", \"Instagram\", \"Tiktok\"; \"platforms—including Facebook, Google, YouTube, TikTok, Snapchat\""
},
{
"tier": "undefined",
"evidence": "\"dynamic creative strategy that encompassed a creative test across 16,000 products and 32,000 videos\""
},
{
"tier": "undefined",
"evidence": "\"positive incremental return on ad spend following user re-subscription\"; Calm annual-plan subscriber focus"
},
{
"tier": "undefined",
"evidence": "skill \"ASO (App store optimization)\" plus app acquisition experience"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"managed a daily Facebook advertising budget that fluctuated between $100,000 to $200,000... Calm's 200% annual growth in both 2019 and 2020",
"launched a dynamic creative strategy that encompassed a creative test across 16,000 products and 32,000 videos",
"Facebook's Disruptors program involved leading a team that managed advertising campaigns for over 10 advertisers, with a collective annual spend exceeding $200 million",
"spearheaded a re-engagement campaign that integrated email marketing with paid social media, successfully reclaiming 20% of churned users",
"tactical use of a diverse array of digital platforms—including Facebook, Google, YouTube, TikTok, Snapchat",
"ASO (App store optimization)",
"Managed a daily Facebook advertising budget that fluctuated between $100,000 to $200,000... contributed to Calm's 200% annual growth in both 2019 and 2020, with a special focus on securing higher quality annual plan subscriptions.",
"\"managing daily Facebook ad spend for Calm's sleep and meditation app... 200% year-over-year growth\"; tools include Tiktok, Facebook, Instagram; \"ASO (App store optimization)\""
]
},
{
"rank": 4,
"candidate_id": "jotero_consulting_at_gmail_com",
"email": "jotero.consulting@gmail.com",
"name": "Jose Otero",
"score": 83,
"passes_all_hard": true,
"summary": "Jose is a deep paid social specialist with 10+ years and $100M+ in personally managed spend across Meta and TikTok — exactly the core skill set this role demands. He has directly comparable subscription-app / consumer-health growth experience (Cerebral, Thirty Madison/Cove, SNOW) with proven creative testing at volume, CAC/LTV and payback ownership, and building paid functions from zero. The main gaps are around explicit app install campaign tooling and AppsFlyer fluency (mobile MMP), which are stated as requirements but not directly evidenced in the profile, plus his listed rate ($80/hr) may run above the $7-8k/month budget depending on hours.",
"synthesis_quote": "10+ years running paid social. $100M+ in personally managed spend... Meta, TikTok... across DTC, telehealth, CPG, B2B, and subscription.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "10+ years running paid social. $100M+ in personally managed spend... Meta, TikTok"
},
{
"tier": "undefined",
"evidence": "first growth marketer on Cove... built paid social from zero to ~$10K/day"
},
{
"tier": "undefined",
"evidence": "scaled patient acquisition within CPA and payback goals; rebuilt attribution to close a Meta-vs-backend CPA gap"
},
{
"tier": "undefined",
"evidence": "creative testing at volume... Built... creative + audience testing framework"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"10+ years running paid social. $100M+ in personally managed spend.",
"Cerebral: Scaled daily spend 30x in a compliance-heavy mental health category across US and UK",
"Scale AI... running Meta and TikTok across 33+ locales... zero to a $700K/mo run-rate in under 90 days",
"SNOW... owning Meta and TikTok strategy and execution. He lifted ROAS 18% and reduced CAC ~5%",
"first growth marketer on Cove, Thirty Madison's migraine subscription brand, and built paid social from zero",
"Meta Certified Performance Marketing Specialist",
"10+ years running paid social. $100M+ in personally managed spend... Meta, TikTok... across DTC, telehealth, CPG, B2B, and subscription.",
"10+ years running paid social... Meta, TikTok... subscription. SNOW: owning Meta and TikTok strategy and execution. Cerebral: managing $10M+/mo across Meta and TikTok."
]
},
{
"rank": 5,
"candidate_id": "b_at_316_interactive_com",
"email": "b@316-interactive.com",
"name": "Bobby Taslimi",
"score": 80,
"passes_all_hard": true,
"summary": "Bobby is a dedicated paid social specialist with deep, current Meta + TikTok experience across multiple consumer accounts, including an app (Shotsy, a GLP-1 tracking app) where he scaled spend 5x while cutting CPA nearly in half. He is a true operator: hands-on with consumer research, structured creative hypotheses, UGC/video creative iteration, and disciplined testing frameworks. He is a strong fit on the paid social specialist, Meta/TikTok, creative iteration, and app-adjacent requirements. The main gaps are explicit AppsFlyer attribution fluency (not listed in tools) and rate signal ($55/hr preferred, well under the retainer band but not a disqualifier). App install campaign experience is plausible via app clients but not explicitly stated as install-objective campaigns.",
"synthesis_quote": "At Shotsy... Bobby leads paid social strategy across Meta and TikTok. He 5x scaled ad spend while reducing CPA from $33 to $19–$21... deploying a proven UGC production system to source and brief creators for performance-driven ads.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"At Shotsy, a GLP-1 medication tracking app... Bobby leads paid social strategy across Meta and TikTok. He 5x scaled ad spend while reducing CPA from $33 to $19–$21",
"deploying a proven UGC production system to source and brief creators for performance-driven ads",
"implemented a scalable testing architecture that prioritized dataset integrity, creative iteration based on retention metrics",
"At Jingle Pay, Bobby stepped in to audit and rebuild their paid social acquisition after Meta ads were underperforming... uncovered crucial app and infrastructure issues",
"At Quest Health Insurance, Bobby led paid acquisition end-to-end, owning everything from A to Z",
"preferred_hourly_pay_rate: $55/hr",
"At Shotsy... Bobby leads paid social strategy across Meta and TikTok. He 5x scaled ad spend while reducing CPA from $33 to $19–$21... deploying a proven UGC production system to source and brief creators for performance-driven ads.",
"Shotsy... GLP-1 medication tracking app... leads paid social strategy across Meta and TikTok; Jingle Pay... audit and rebuild their paid social acquisition after Meta ads were underperforming"
]
}
]