{
"id": "01KWVYQKTHDDMMP8D4K3NA3375",
"title": "Matching Agent <> Nick",
"date": 1783349700000,
"duration": 8.220000267028809,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"meeting_attendees": [
{
"displayName": "Nick",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
"speakers": [
{
"id": 0,
"name": "Agent"
},
{
"id": 1,
"name": "Nick"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey Nick, thanks for hopping on.",
"start_time": 0.64,
"end_time": 1.92
},
{
"speaker_name": "Agent",
"text": "I'm the AI assistant from Marketer Hire and I'll be running our intro chat today.",
"start_time": 1.92,
"end_time": 5.88
},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our marketer matches, so I can help zero in on the right fit for you.",
"start_time": 5.88,
"end_time": 11.08
},
{
"speaker_name": "Agent",
"text": "Fast to start.",
"start_time": 11.08,
"end_time": 12.28
},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick, quick overview of how we work or would you rather jump straight into what you're looking for?",
"start_time": 12.28,
"end_time": 17.92
},
{
"speaker_name": "Nick",
"text": "Jump straight in.",
"start_time": 18,
"end_time": 18.88
},
{
"speaker_name": "Agent",
"text": "Love it.",
"start_time": 21.76,
"end_time": 22.36
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do and what stage you're at?",
"start_time": 22.36,
"end_time": 26
},
{
"speaker_name": "Nick",
"text": "We are a consumer subscription app for parents in the United States of kids between 5 and 15 years old.",
"start_time": 27.22,
"end_time": 35.14
},
{
"speaker_name": "Nick",
"text": "We use AI to help them handle the weekly logistics of their kids.",
"start_time": 35.54,
"end_time": 40.98
},
{
"speaker_name": "Nick",
"text": "That saves them time and makes sure that they don't miss things that would disappoint their children.",
"start_time": 40.98,
"end_time": 46.82
},
{
"speaker_name": "Agent",
"text": "That's a really clear value prop.",
"start_time": 51.62,
"end_time": 53.38
},
{
"speaker_name": "Agent",
"text": "Love the focus on that emotional hook of not disappointing your kids.",
"start_time": 53.46,
"end_time": 56.98
},
{
"speaker_name": "Agent",
"text": "What stage are you at?",
"start_time": 57.3,
"end_time": 58.22
},
{
"speaker_name": "Agent",
"text": "Early growth.",
"start_time": 58.22,
"end_time": 59.18
},
{
"speaker_name": "Agent",
"text": "Scaling early.",
"start_time": 59.18,
"end_time": 60.66
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 62.98,
"end_time": 63.62
},
{
"speaker_name": "Agent",
"text": "And what are your current marketing challenges?",
"start_time": 63.62,
"end_time": 65.62
},
{
"speaker_name": "Agent",
"text": "What are you trying to accomplish?",
"start_time": 66.18,
"end_time": 67.54
},
{
"speaker_name": "Agent",
"text": "Right now?",
"start_time": 67.54,
"end_time": 68.1
},
{
"speaker_name": "Nick",
"text": "We are planning to launch in six weeks in a major way and want to create lots of video creative and constantly iterate on it to generate positive LTV to cac.",
"start_time": 69.22,
"end_time": 79.7
},
{
"speaker_name": "Agent",
"text": "Okay, that makes a lot of sense.",
"start_time": 83.63,
"end_time": 85.07
},
{
"speaker_name": "Agent",
"text": "So you're really focused on paid acquisition and the creative engine is going to be central to making that work.",
"start_time": 85.23,
"end_time": 90.51
},
{
"speaker_name": "Agent",
"text": "What does your marketing function look like today?",
"start_time": 90.67,
"end_time": 92.83
},
{
"speaker_name": "Agent",
"text": "Do you have anyone in house or are you starting from scratch?",
"start_time": 93.15,
"end_time": 96.19
},
{
"speaker_name": "Nick",
"text": "Mostly scratch.",
"start_time": 97.31,
"end_time": 98.27
},
{
"speaker_name": "Nick",
"text": "Got it.",
"start_time": 100.19,
"end_time": 100.75
},
{
"speaker_name": "Agent",
"text": "And which channels are you planning to lead with for the launch?",
"start_time": 100.75,
"end_time": 103.15
},
{
"speaker_name": "Agent",
"text": "Paid social, paid search, something else, App.",
"start_time": 103.23,
"end_time": 107.71
},
{
"speaker_name": "Nick",
"text": "Store, ads, Instagram, Facebook, TikTok.",
"start_time": 107.71,
"end_time": 111.6
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 116.32,
"end_time": 116.72
},
{
"speaker_name": "Agent",
"text": "So a solid mix of paid social and app store and that's a pretty full plate across four channels right out of the gate.",
"start_time": 116.72,
"end_time": 122.24
},
{
"speaker_name": "Agent",
"text": "What would success look like in the first 60 to 90 days and how are you measuring it?",
"start_time": 122.24,
"end_time": 126.6
},
{
"speaker_name": "Agent",
"text": "You mentioned LTV to CAC.",
"start_time": 126.6,
"end_time": 128.4
},
{
"speaker_name": "Agent",
"text": "Any specific targets or North Star metrics you're working toward?",
"start_time": 128.56,
"end_time": 131.76
},
{
"speaker_name": "Nick",
"text": "If we can get day one or day seven because we offer a free trial payback, that is the key metric.",
"start_time": 132.96,
"end_time": 139.77
},
{
"speaker_name": "Nick",
"text": "We do not need all channels to work.",
"start_time": 139.77,
"end_time": 141.25
},
{
"speaker_name": "Nick",
"text": "We just need to find one channel and one set of winning creatives or creative strategy that works.",
"start_time": 141.25,
"end_time": 146.37
},
{
"speaker_name": "Agent",
"text": "That makes total sense.",
"start_time": 150.13,
"end_time": 151.49
},
{
"speaker_name": "Agent",
"text": "Find the one thing that works and double down on it.",
"start_time": 151.57,
"end_time": 154.29
},
{
"speaker_name": "Agent",
"text": "How soon are you looking to get someone started given the six week Runway?",
"start_time": 154.37,
"end_time": 158.05
},
{
"speaker_name": "Nick",
"text": "Asap.",
"start_time": 158.13,
"end_time": 158.85
},
{
"speaker_name": "Agent",
"text": "Understood.",
"start_time": 160.94,
"end_time": 161.5
},
{
"speaker_name": "Agent",
"text": "Urgency is real.",
"start_time": 161.5,
"end_time": 162.5
},
{
"speaker_name": "Agent",
"text": "Will you be working with this marketer directly or is there someone else on your team they'd be coordinating with directly?",
"start_time": 162.5,
"end_time": 168.3
},
{
"speaker_name": "Nick",
"text": "Got it.",
"start_time": 171.18,
"end_time": 171.82
},
{
"speaker_name": "Agent",
"text": "And roughly what are you planning to spend on ad budget each month?",
"start_time": 172.06,
"end_time": 175.1
},
{
"speaker_name": "Agent",
"text": "Separate from what you'd pay the marketer.",
"start_time": 175.18,
"end_time": 177.02
},
{
"speaker_name": "Nick",
"text": "Depending on payback, it can scale up to six figures, but more likely mid five figures.",
"start_time": 179.34,
"end_time": 183.9
},
{
"speaker_name": "Nick",
"text": "20,000 To 50,000amonth.",
"start_time": 183.9,
"end_time": 185.66
},
{
"speaker_name": "Agent",
"text": "Okay.",
"start_time": 188.55,
"end_time": 189.03
},
{
"speaker_name": "Agent",
"text": "That's a meaningful ad budget.",
"start_time": 189.03,
"end_time": 190.55
},
{
"speaker_name": "Agent",
"text": "Enough to get real signal fast across those channels.",
"start_time": 190.55,
"end_time": 193.27
},
{
"speaker_name": "Agent",
"text": "What does your current tools stack look like?",
"start_time": 193.27,
"end_time": 195.35
},
{
"speaker_name": "Agent",
"text": "Anything already in place, like analytics, attribution or creative tools.",
"start_time": 195.43,
"end_time": 199.51
},
{
"speaker_name": "Nick",
"text": "We use Apps Flyer, we use Amplitude for our onboarding analytics, and those are the two primary pieces that we use.",
"start_time": 200.31,
"end_time": 211.27
},
{
"speaker_name": "Agent",
"text": "Good.",
"start_time": 215.02,
"end_time": 215.26
},
{
"speaker_name": "Agent",
"text": "Apps Flyer and Amplitude are solid for what you're trying to do, especially for tracking that day one and day seven payback.",
"start_time": 215.5,
"end_time": 222.14
},
{
"speaker_name": "Agent",
"text": "Now, you mentioned you're mostly starting from scratch on the marketing side.",
"start_time": 222.38,
"end_time": 226.54
},
{
"speaker_name": "Agent",
"text": "How big is the team the marketer would be plugging into and who would they be working with day to day?",
"start_time": 227.1,
"end_time": 232.06
},
{
"speaker_name": "Nick",
"text": "Just me.",
"start_time": 233.98,
"end_time": 234.66
},
{
"speaker_name": "Nick",
"text": "Right now the team is nothing.",
"start_time": 234.66,
"end_time": 235.98
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 238.16,
"end_time": 238.52
},
{
"speaker_name": "Agent",
"text": "So they'd be working closely with you as the founder.",
"start_time": 238.52,
"end_time": 240.96
},
{
"speaker_name": "Agent",
"text": "Is this a net new function for you or have you run paid social or app store ads before in any capacity?",
"start_time": 241.04,
"end_time": 246.8
},
{
"speaker_name": "Nick",
"text": "Net new.",
"start_time": 248.16,
"end_time": 248.88
},
{
"speaker_name": "Agent",
"text": "Okay.",
"start_time": 251.12,
"end_time": 251.56
},
{
"speaker_name": "Agent",
"text": "And help me get a sense of the scope.",
"start_time": 251.56,
"end_time": 253.12
},
{
"speaker_name": "Agent",
"text": "Are you thinking a focused slice like someone who owns the paid social side and iterates on creative, or is this closer to a full plate where they're also handling strategy, creative, production, reporting and potentially multiple channels simultaneously?",
"start_time": 253.44,
"end_time": 266.89
},
{
"speaker_name": "Nick",
"text": "I want everything full stack, but I want it focused specifically on that.",
"start_time": 268.01,
"end_time": 274.17
},
{
"speaker_name": "Nick",
"text": "That single channel.",
"start_time": 274.17,
"end_time": 275.53
},
{
"speaker_name": "Nick",
"text": "Everything related to one channel basically.",
"start_time": 276.01,
"end_time": 277.77
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 280.33,
"end_time": 280.97
},
{
"speaker_name": "Agent",
"text": "So full ownership of one channel, end to end strategy, creative iteration, reporting, optimization, but laser focused on finding that winning channel and creative combo.",
"start_time": 281.05,
"end_time": 290.41
},
{
"speaker_name": "Agent",
"text": "That's a clear and well scoped brief based on everything you've shared.",
"start_time": 290.71,
"end_time": 294.03
},
{
"speaker_name": "Agent",
"text": "I think a paid social media marketer is the strongest fit here.",
"start_time": 294.03,
"end_time": 297.27
},
{
"speaker_name": "Agent",
"text": "You need someone who lives and breathes meta.",
"start_time": 297.27,
"end_time": 299.39
},
{
"speaker_name": "Agent",
"text": "And TikTok understands app install campaigns can drive creative strategy and iteration and is fluent in apps, Flyer, attribution.",
"start_time": 299.39,
"end_time": 306.749
},
{
"speaker_name": "Agent",
"text": "And that's a true paid social specialist, not a generalist.",
"start_time": 306.749,
"end_time": 309.91
},
{
"speaker_name": "Agent",
"text": "The app store side we can factor into, but the core skill set is paid social.",
"start_time": 310.07,
"end_time": 314.79
},
{
"speaker_name": "Agent",
"text": "Does that sound like it's in line with what you're thinking?",
"start_time": 315.11,
"end_time": 317.51
},
{
"speaker_name": "Agent",
"text": "Yes.",
"start_time": 319.64,
"end_time": 319.96
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 322.36,
"end_time": 322.76
},
{
"speaker_name": "Agent",
"text": "Are you evaluating any other options for this right now?",
"start_time": 322.84,
"end_time": 325.4
},
{
"speaker_name": "Agent",
"text": "Other platforms, agencies or freelancers?",
"start_time": 325.48,
"end_time": 328.12
},
{
"speaker_name": "Nick",
"text": "Freelancers, yes.",
"start_time": 328.36,
"end_time": 329.48
},
{
"speaker_name": "Agent",
"text": "Makes sense.",
"start_time": 331.64,
"end_time": 332.36
},
{
"speaker_name": "Agent",
"text": "That's a common path.",
"start_time": 332.36,
"end_time": 333.4
},
{
"speaker_name": "Agent",
"text": "Just so you have a point of comparison with most freelancer marketplaces, you're doing the vetting yourself, which takes time you probably don't have with a six week Runway.",
"start_time": 333.4,
"end_time": 341.8
},
{
"speaker_name": "Agent",
"text": "We accept under 1% of applicants and and every marketer is double vetted by our team and by another senior marketer.",
"start_time": 341.96,
"end_time": 348.38
},
{
"speaker_name": "Agent",
"text": "So you're getting a pre screened specialist, not Sorting through profiles now on pricing for a paid social media marketer at the Scope you've described, full channel ownership across strategy, creative and optimization engagements typically run around 8 to 10,000amonth.",
"start_time": 348.54,
"end_time": 363.66
},
{
"speaker_name": "Agent",
"text": "All in that covers the marketer's rate plus us.",
"start_time": 363.9,
"end_time": 366.74
},
{
"speaker_name": "Agent",
"text": "No separate recruiting fee, no platform fee.",
"start_time": 366.74,
"end_time": 369.3
},
{
"speaker_name": "Agent",
"text": "Given that this is full end to end ownership of the channel, I'd put you toward the mid to upper end of that range.",
"start_time": 369.3,
"end_time": 375.05
},
{
"speaker_name": "Agent",
"text": "Around 9 to 10,000amonth.",
"start_time": 375.21,
"end_time": 377.05
},
{
"speaker_name": "Agent",
"text": "Does that range work for you or is there a specific number I should stay within that's a little on the.",
"start_time": 377.21,
"end_time": 383.53
},
{
"speaker_name": "Nick",
"text": "High side, but not terrible.",
"start_time": 383.53,
"end_time": 384.81
},
{
"speaker_name": "Agent",
"text": "I hear you and it's worth keeping in mind that it's fully loaded.",
"start_time": 391.45,
"end_time": 394.97
},
{
"speaker_name": "Agent",
"text": "So no recruiting fee, no platform fee, nothing on top of that number.",
"start_time": 395.05,
"end_time": 398.97
},
{
"speaker_name": "Agent",
"text": "And compared to what you'd spend on an agency where you'd typically overpay and have a junior person doing the actual work locked into a long contract, this is a senior specialist doing the work directly month to month with just a 30 day notice to cancel.",
"start_time": 399.32,
"end_time": 412.68
},
{
"speaker_name": "Agent",
"text": "Also, the stronger the budget within that range, the more senior specialists will raise their hand for the role, which gives you a better shortlist to choose from.",
"start_time": 412.68,
"end_time": 420.76
},
{
"speaker_name": "Agent",
"text": "And with a six week Runway, you want the best options fast.",
"start_time": 420.76,
"end_time": 423.96
},
{
"speaker_name": "Agent",
"text": "So roughly what monthly budget are you working with for the marketer?",
"start_time": 424.04,
"end_time": 427.4
},
{
"speaker_name": "Nick",
"text": "7 To 8,000amonth.",
"start_time": 429.82,
"end_time": 431.02
},
{
"speaker_name": "Agent",
"text": "That works.",
"start_time": 433.9,
"end_time": 434.62
},
{
"speaker_name": "Agent",
"text": "We can absolutely match within that range.",
"start_time": 434.7,
"end_time": 436.86
},
{
"speaker_name": "Agent",
"text": "That's a solid budget and we'll get you strong candidates.",
"start_time": 436.86,
"end_time": 439.34
},
{
"speaker_name": "Agent",
"text": "We'll present the role to our marketplace at that number and you'll get a good shortlist to choose from.",
"start_time": 439.58,
"end_time": 444.06
},
{
"speaker_name": "Agent",
"text": "And just so you know, it's month to month with a simple 30 day notice to cancel.",
"start_time": 444.14,
"end_time": 448.38
},
{
"speaker_name": "Agent",
"text": "No long term commitment.",
"start_time": 448.38,
"end_time": 449.74
},
{
"speaker_name": "Agent",
"text": "So here's what happens next.",
"start_time": 449.74,
"end_time": 450.94
},
{
"speaker_name": "Agent",
"text": "We start matching right away, typically about two business days.",
"start_time": 450.94,
"end_time": 454.14
},
{
"speaker_name": "Agent",
"text": "We'll send you the marketer's bio to review and once you're happy with the match, we go straight to signing the agreement and kicking off your two week trial, which is fully refundable if it's not the right fit.",
"start_time": 454.36,
"end_time": 464.28
},
{
"speaker_name": "Agent",
"text": "The whole process usually comes together within about a week, which lines up well with your six week Runway.",
"start_time": 464.28,
"end_time": 469.56
},
{
"speaker_name": "Agent",
"text": "We already have your contact details, so I'll follow up by email shortly with a recap and next steps.",
"start_time": 469.56,
"end_time": 474.84
},
{
"speaker_name": "Agent",
"text": "Is there anything else on your mind before we wrap up?",
"start_time": 474.84,
"end_time": 477.32
},
{
"speaker_name": "Nick",
"text": "Nope.",
"start_time": 477.72,
"end_time": 478.28
},
{
"speaker_name": "Agent",
"text": "This was really great.",
"start_time": 483.09,
"end_time": 483.97
},
{
"speaker_name": "Agent",
"text": "Thanks so much for taking the time today.",
"start_time": 484.21,
"end_time": 485.97
},
{
"speaker_name": "Agent",
"text": "I'll get to work on finding the right match for you and follow up shortly with next steps.",
"start_time": 486.05,
"end_time": 490.21
},
{
"speaker_name": "Agent",
"text": "Have a great rest of your day.",
"start_time": 490.29,
"end_time": 491.73
}
],
"summary": {
"short_summary": "The focus is on identifying a single paid social channel to drive profitable user acquisition for an upcoming launch, with a plan to maximize impact within a six-week timeline. Nick seeks a senior marketer to handle the end-to-end strategy, prioritizing platforms like Instagram, Facebook, and TikTok, ensuring a positive lifetime value to customer acquisition cost ratio. There is urgency to start immediately, emphasizing fast ramp-up and clear success metrics. The budget allows meaningful testing, with $20,000 to $50,000 allocated for ad spend and $7,000 to $8,000 for the marketer. Current tools like AppsFlyer and Amplitude will support analytics and attribution. The hiring process will start immediately, aiming for an onboarding period of about a week, with direct collaboration with Nick to facilitate quick decision-making.",
"keywords": [
"paid social",
"app install campaigns",
"video creative",
"app store ads",
"marketer hire",
"LTV to CAC"
],
"action_items": "\n**Nick**\nProvide any additional details needed to assist with candidate matching for the marketing hire role (07:57)\n\n**Agent**\nFollow up with Nick by email to provide a recap of the role and outline next steps for the hiring process (07:57)\nBegin immediate candidate matching for a paid social media marketer specialized in Meta and TikTok app install campaigns, and present marketer bios to Nick within approximately two business days (07:40)\nSupport Nick through the agreement signing and two-week refundable trial onboarding process for the selected marketer (07:40)\n"
}
}