[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "Paid social specialist (not generalist)",
    "value": "Deep paid social specialist across Meta and TikTok — a true specialist, not a generalist.",
    "source": "Agent: \"You need someone who lives and breathes meta. And TikTok... And that's a true paid social specialist, not a generalist.\""
  },
  {
    "id": "req-002",
    "category": "Channel",
    "tier": "HARD",
    "label": "Meta (Facebook/Instagram) + TikTok paid social",
    "value": "Owns paid social on Meta (Facebook/Instagram) and TikTok as the core acquisition channels.",
    "source": "Nick: \"Store, ads, Instagram, Facebook, TikTok.\" Agent: \"the core skill set is paid social.\""
  },
  {
    "id": "req-003",
    "category": "Skill",
    "tier": "HARD",
    "label": "App install campaign experience",
    "value": "Real experience running app install campaigns on Meta/TikTok for a mobile consumer app.",
    "source": "Agent: \"understands app install campaigns can drive creative strategy and iteration...\""
  },
  {
    "id": "req-004",
    "category": "Skill",
    "tier": "HARD",
    "label": "Creative strategy & rapid video creative iteration",
    "value": "Drives creative strategy and constantly iterates on high volume of video creative to find winning concepts.",
    "source": "Nick: \"want to create lots of video creative and constantly iterate on it to generate positive LTV to cac.\""
  },
  {
    "id": "req-005",
    "category": "Tool",
    "tier": "HARD",
    "label": "AppsFlyer attribution fluency",
    "value": "Fluent in AppsFlyer attribution, comfortable measuring early payback metrics.",
    "source": "Nick: \"We use Apps Flyer... those are the two primary pieces that we use.\" Agent: \"fluent in apps, Flyer, attribution.\""
  },
  {
    "id": "req-006",
    "category": "Budget",
    "tier": "HARD",
    "label": "Engagement fee $7,000-$8,000/month (fully loaded)",
    "value": "$7,500/month matching budget (range $7,000-$8,000), retainer, fully loaded, no hard cap.",
    "source": "Nick: \"7 To 8,000amonth.\" Agent: \"That works. We can absolutely match within that range.\""
  },
  {
    "id": "req-007",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Full end-to-end single-channel ownership",
    "value": "Owns one acquisition channel end-to-end: strategy, creative, reporting, and optimization.",
    "source": "Nick: \"I want everything full stack, but I want it focused specifically on that single channel.\""
  },
  {
    "id": "req-008",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "LTV:CAC / day-1 & day-7 payback measurement",
    "value": "Drives toward positive LTV:CAC, measuring day-one and day-seven payback against a free trial.",
    "source": "Nick: \"If we can get day one or day seven because we offer a free trial payback, that is the key metric.\""
  },
  {
    "id": "req-009",
    "category": "Channel",
    "tier": "IMPORTANT",
    "label": "App Store ads experience",
    "value": "Comfort factoring App Store ads into the channel mix alongside paid social.",
    "source": "Agent: \"The app store side we can factor into, but the core skill set is paid social.\""
  },
  {
    "id": "req-010",
    "category": "Seniority",
    "tier": "IMPORTANT",
    "label": "Self-directed senior specialist for founder-only team",
    "value": "Senior, self-directed marketer able to build a net-new paid function from scratch working directly with a solo founder.",
    "source": "Nick: \"Just me. Right now the team is nothing.\"; Nick: \"Net new.\""
  },
  {
    "id": "req-011",
    "category": "Other",
    "tier": "IMPORTANT",
    "label": "Comfort operating with launch urgency (ASAP)",
    "value": "Able to start ASAP and operate with urgency ahead of a hard launch ~six weeks out.",
    "source": "Nick: \"Asap.\"; Nick: \"We are planning to launch in six weeks in a major way.\""
  },
  {
    "id": "req-012",
    "category": "Tool",
    "tier": "PREFERRED",
    "label": "Amplitude onboarding analytics",
    "value": "Familiarity with Amplitude for onboarding analytics.",
    "source": "Nick: \"we use Amplitude for our onboarding analytics.\""
  },
  {
    "id": "req-013",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Consumer subscription app experience",
    "value": "Experience marketing consumer subscription apps.",
    "source": "Company Profile: \"A consumer subscription app for parents...\"; Brief Nice-to-haves: \"Experience marketing consumer subscription apps...\""
  },
  {
    "id": "req-014",
    "category": "Audience",
    "tier": "PREFERRED",
    "label": "Parents/families of kids 5-15 (US)",
    "value": "Experience marketing to US parents/families of children ages 5-15.",
    "source": "Nick: \"consumer subscription app for parents in the United States of kids between 5 and 15 years old.\""
  }
]