AImatch Review Admin

{
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  "explicit_stage_cache_enabled": false,
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  "notes": [
    "Candidate evaluation uses explicit prompt caching whenever enough candidates are evaluated.",
    "Run evidence/template packets are explicit-cache-enabled only for same-stage multi-role reuse, because Anthropic cache reads do not cross different structured-output schemas/tools.",
    "Gemini receives stable prefix-first prompt parts for implicit caching when supported by the configured model."
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[
  {
    "id": "req_001",
    "category": "Channel",
    "tier": "HARD",
    "label": "Meta Ads (Facebook/Instagram)",
    "value": "Must have proven, hands-on experience running paid campaigns in Meta Ads Manager across client accounts.",
    "source": "Jennifer: 'we work directly in meta ads' | Brief: 'Proven senior-level experience running paid social campaigns across Meta, Google Ads, and TikTok Ads — with a portfolio to show for it'"
  },
  {
    "id": "req_002",
    "category": "Channel",
    "tier": "HARD",
    "label": "Google Ads",
    "value": "Must have proven, hands-on experience running paid campaigns in Google Ads across client accounts.",
    "source": "Jennifer: 'we work directly in Google Ads' | Brief: 'Proven senior-level experience running paid social campaigns across Meta, Google Ads, and TikTok Ads — with a portfolio to show for it'"
  },
  {
    "id": "req_003",
    "category": "Channel",
    "tier": "HARD",
    "label": "TikTok Ads",
    "value": "Must have proven, hands-on experience running paid campaigns in TikTok Ads across client accounts.",
    "source": "Jennifer: 'we work directly in TikTok ads' | Brief: 'Proven senior-level experience running paid social campaigns across Meta, Google Ads, and TikTok Ads — with a portfolio to show for it'"
  },
  {
    "id": "req_004",
    "category": "Seniority",
    "tier": "HARD",
    "label": "Senior / Peer-Level Executor",
    "value": "Must operate at a senior, autonomous level — capable of owning strategy and execution without hand-holding or extensive onboarding. Peer-level to a 20-year digital marketing veteran.",
    "source": "Jennifer: 'somebody who already knows how to do this...somebody who's been reliable...my biggest hurdle has been having to train people over and over' | Agent: 'You need a peer level executor, not a junior. That's exactly the kind of marketer we vet for.'"
  },
  {
    "id": "req_005",
    "category": "Skill",
    "tier": "HARD",
    "label": "Multi-Client Campaign Management",
    "value": "Must be able to manage 20+ active campaigns per month across multiple client accounts simultaneously.",
    "source": "Jennifer: 'we are running probably 20 plus, maybe more ads a month across...clients...probably 20 plus campaigns in terms of ads kind of across all platforms, maybe 20 to 25' | Internal Notes: '20+ campaigns/month across Meta, Google, TikTok'"
  },
  {
    "id": "req_006",
    "category": "Skill",
    "tier": "HARD",
    "label": "Audience Segmentation & Campaign Architecture",
    "value": "Must demonstrate strong grasp of audience segmentation, ad creative direction, and campaign structure across paid platforms.",
    "source": "Jennifer: 'somebody who's creating really great ads and knows how to segment the audiences and organize them and report on them' | Brief: 'Strong grasp of audience segmentation, campaign architecture, and performance reporting across multi-client accounts'"
  },
  {
    "id": "req_007",
    "category": "Skill",
    "tier": "HARD",
    "label": "Performance Reporting",
    "value": "Must be able to deliver monthly performance reports for at least two clients, including one large account.",
    "source": "Jennifer: 'this person would help me report out results for two clients each month. One of them is a very big client, so that's probably where more of their time would be spent' | Brief: 'Deliver monthly performance reports for two clients, including one large account'"
  },
  {
    "id": "req_008",
    "category": "Budget",
    "tier": "HARD",
    "label": "Retainer Budget — $5,000/month",
    "value": "Matching budget is $5,000/month on a retainer basis. This is the agreed starting point after negotiation.",
    "source": "Agent: 'Could you stretch to 5,000 a month?' Jennifer: 'I'm open to considering that depending on the candidate.' | Structured Budget Decision: matching budget=$5,000/month, basis=stated_by_lead, billing=retainer"
  },
  {
    "id": "req_009",
    "category": "Skill",
    "tier": "HARD",
    "label": "Agency Environment — Autonomous Execution",
    "value": "Must have prior experience working in a digital marketing agency environment and be able to operate independently from day one without extensive training.",
    "source": "Jennifer: 'I'm almost looking for a lower level duplicate of myself so that I'm not doing everything' | Internal Notes: 'Senior independent executor — peer-level to a 20-year digital marketing veteran; no hand-holding' | Brief: 'Ability to work autonomously in a fast-paced agency environment with minimal onboarding'"
  },
  {
    "id": "req_010",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "AI & Generative Search Awareness",
    "value": "Should have genuine, up-to-date awareness of AI/generative search trends and how they affect content strategy, discoverability, and paid distribution — not necessarily a deep specialist, but meaningfully plugged in.",
    "source": "Jennifer: 'I would love to find somebody...who's really become in tune with AI and generative search and how that's impacting content...whoever is doing this needs to at least be aware of what's happening in that space' | Brief: 'Genuine awareness of AI/generative search trends and how they intersect with content strategy and paid distribution' (listed under Must-Have Fit)"
  },
  {
    "id": "req_011",
    "category": "Tool",
    "tier": "IMPORTANT",
    "label": "Sprout Social",
    "value": "Should be proficient in Sprout Social for social media measurement and performance reporting across platforms.",
    "source": "Jennifer: 'we also use Sprout Social for measurement' | Brief: 'Tools/channels: ...Sprout Social (measurement/reporting)'"
  },
  {
    "id": "req_012",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Paid Media Spend Management at Scale",
    "value": "Should be experienced managing significant client-side media budgets; the agency runs ~$30,000–$40,000/month in paid media spend across clients.",
    "source": "Jennifer: '$30 to 40,000 a month' (media spend) | Agent: 'That's a solid spend level that actually requires someone who really knows what they're doing to manage it' | Brief: '~$30K–$40K/month in client media spend under management'"
  },
  {
    "id": "req_013",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Video Content Creation for Ads",
    "value": "Should have experience creating or directing video content for social media advertising, given the agency's heavy video content demands.",
    "source": "Jennifer: 'we have to create a lot of video content, create and manage and execute and report on social media ads' | Brief: 'Contribute smart thinking on audience segmentation, creative direction, and campaign structure'"
  },
  {
    "id": "req_014",
    "category": "Tool",
    "tier": "PREFERRED",
    "label": "Propellant (Programmatic)",
    "value": "Nice-to-have experience with Propellant or other programmatic ad platforms. Jennifer can manage Propellant herself if needed.",
    "source": "Jennifer: 'The propellant is kind of a secondary thing because that is something I could do on my own. But that would certainly be a nice to have.' | Internal Notes: 'Propellant/programmatic experience is a nice-to-have only; Jennifer can manage Propellant herself'"
  },
  {
    "id": "req_015",
    "category": "Channel",
    "tier": "PREFERRED",
    "label": "Programmatic Advertising",
    "value": "Experience with programmatic ad buying and management is helpful but not required; secondary to paid social channels.",
    "source": "Jennifer: 'Paid social, possibly programmatic' | Brief: 'Nice-to-haves: Experience with Propellant or other programmatic ad platforms (secondary priority — Jennifer can manage this herself if needed)'"
  },
  {
    "id": "req_016",
    "category": "Tool",
    "tier": "PREFERRED",
    "label": "PA11Y (Content Scheduling)",
    "value": "Familiarity with PA11Y for content scheduling is helpful given it is part of the agency's current stack.",
    "source": "Jennifer: 'we're using PA11Y for content scheduling' | Brief: 'Tools/channels: ...PA11Y (content scheduling)'"
  },
  {
    "id": "req_017",
    "category": "Other",
    "tier": "PREFERRED",
    "label": "Openness to New Tools",
    "value": "Ideally open to introducing or adopting new tools and workflows that could improve campaign management or reporting efficiency.",
    "source": "Jennifer: 'I'm open to learning if they're using tools that I haven't even considered yet to manage all of this' | Brief: 'Stay plugged into how AI and generative search trends affect content performance and paid distribution'"
  },
  {
    "id": "req_018",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Consumer-Facing Brand / Agency Experience",
    "value": "Prior experience working in or with a consumer PR, social media marketing, or boutique digital agency environment is helpful context for the type of clients and pace involved.",
    "source": "Company Profile: 'Modern PR is a boutique digital marketing agency specializing in paid social, social media management, content, and influencer marketing — primarily serving consumer-facing brands' | Brief Snapshot"
  }
]

{
  "companyName": "Modern PR",
  "websiteUrl": "https://modernprinc.com",
  "marketerTypes": [
    "Paid Social Media Marketer"
  ],
  "industry": "Public Relations and Communications",
  "companySize": "2",
  "freeformRequest": "Senior paid social specialist to own ad strategy and execution across Meta, Google, and TikTok, managing 20+ campaigns/month at 15-20 hrs/week, with monthly reporting for two clients. Programmatic (Propellant) is a nice-to-have secondary skill, and the person should be aware of AI/generative search trends. Need someone who can hit the ground running without training — peer-level executor with deep paid social expertise."
}

{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Paid Social Media Marketer",
    "Senior Paid Social Specialist",
    "Paid Social Campaign Manager",
    "Agency Paid Social Lead"
  ],
  "skills": [
    "Meta Ads Management",
    "Google Ads Management",
    "TikTok Ads Management",
    "Multi-Client Campaign Management",
    "Audience Segmentation",
    "Campaign Architecture",
    "Performance Reporting",
    "Paid Media Budget Management",
    "Video Content for Advertising",
    "AI and Generative Search Awareness"
  ],
  "tools": [
    "Meta Ads Manager",
    "Google Ads",
    "TikTok Ads",
    "Sprout Social",
    "PA11Y",
    "Propellant"
  ],
  "industries": [
    "Digital Marketing Agency",
    "Social Media Marketing",
    "Paid Advertising",
    "Consumer Brand Marketing",
    "Public Relations and Communications"
  ],
  "companies": [
    "Social Media Marketing Agencies",
    "Digital Advertising Agencies",
    "Boutique Marketing Firms",
    "In-House Brand Marketing Teams",
    "Performance Marketing Companies"
  ],
  "channels": [
    "Meta Ads (Facebook/Instagram)",
    "Google Ads",
    "TikTok Ads",
    "Programmatic Display",
    "Social Media Advertising"
  ],
  "content_keywords": [
    "paid social campaigns",
    "campaign optimization",
    "audience targeting",
    "ad creative direction",
    "performance metrics",
    "media spend management",
    "client reporting",
    "multi-account management",
    "AI trends in advertising",
    "social media strategy",
    "Meta Ads Manager",
    "Google Ads",
    "TikTok Ads",
    "Sprout Social",
    "PA11Y",
    "Propellant",
    "Meta Ads Management",
    "Google Ads Management",
    "TikTok Ads Management",
    "Multi-Client Campaign Management",
    "Audience Segmentation",
    "Campaign Architecture",
    "Performance Reporting",
    "Paid Media Budget Management",
    "Video Content for Advertising",
    "AI and Generative Search Awareness",
    "Meta Ads (Facebook/Instagram)",
    "Programmatic Display",
    "Social Media Advertising",
    "Digital Marketing Agency",
    "Social Media Marketing",
    "Paid Advertising",
    "Consumer Brand Marketing",
    "Public Relations and Communications"
  ],
  "rationale": "Modern PR requires a senior, autonomous paid social marketer who can own end-to-end campaign management across Meta, Google, and TikTok with minimal onboarding. The candidate must demonstrate hands-on mastery of all three platforms, ability to manage 20+ campaigns monthly across multiple client accounts (~$30K–$40K monthly spend), and strong competency in audience segmentation, campaign architecture, and performance reporting. Agency experience is essential; peer-level seniority to a 20-year digital marketing veteran is non-negotiable. AI/generative search awareness and proficiency in Sprout Social for measurement are must-haves. Programmatic (Propellant) and PA11Y familiarity are nice-to-haves. Search strategy targets practitioners with proven portfolios, agency backgrounds, and autonomous execution in fast-paced multi-client environments."
}

{
  "schema_version": "CandidateHardScreensV1",
  "generated_at": "2026-07-09T16:12:37.787Z",
  "role_key": "paid-social-media-marketer",
  "selected_count": 50,
  "llm_evaluated_count": 45,
  "screened_count": 5,
  "rules": [
    {
      "code": "invalid_candidate_identity",
      "behavior": "Screens malformed candidate records before profile refresh."
    },
    {
      "code": "missing_profile",
      "behavior": "Screens candidates with neither a live Neon profile nor a stale profile markdown fallback."
    },
    {
      "code": "offboarded_or_unavailable",
      "behavior": "Screens live profiles that explicitly indicate offboarded or unavailable status."
    }
  ],
  "screened_candidates": [
    {
      "candidate_id": "tony_at_blastoffppc_com",
      "email": "tony@blastoffppc.com",
      "name": "Antonio Romo",
      "code": "offboarded_or_unavailable",
      "reason": "Profile status is OFFBOARDED.",
      "evidence": "---\n# Identity\nemail: \"tony@blastoffppc.com\"\nname: Antonio Romo\nstatus: OFFBOARDED\n\n# Availability\nhas_availability: false\noffboarded_at: 2025-11-25\n\n# Metadata\nsource: neon (live)\ngenerated_at: 2026-07-09T16:03:18.146044+00:00\nneon_updated_at: 2025-11-25T18:04:48.468872+00:00\n---\n\n# Antonio Romo\n\n> **STATUS: OFFBOARDED** as of 2025-11-25.\n> Reason: Multiple negative feedback from the clients on FL performance. 11/25/2025 - approved by Miguel\n>\n> This freelancer is **no longer available** for ne",
      "source": "profile"
    },
    {
      "candidate_id": "kurlyrtr_at_gmail_com",
      "email": "kurlyrtr@gmail.com",
      "name": "Kirill Lantsouzovski",
      "code": "offboarded_or_unavailable",
      "reason": "Profile status is OFFBOARDED.",
      "evidence": "---\n# Identity\nemail: \"kurlyrtr@gmail.com\"\nname: Kirill Lantsouzovski\nstatus: OFFBOARDED\n\n# Availability\nhas_availability: false\noffboarded_at: 2023-10-24\n\n# Metadata\nsource: neon (live)\ngenerated_at: 2026-07-09T16:04:17.232465+00:00\nneon_updated_at: 2025-10-12T08:22:55.929864+00:00\n---\n\n# Kirill Lantsouzovski\n\n> **STATUS: OFFBOARDED** as of 2023-10-24.\n> Reason: Supply Audit - Offboarded as a part of the Network Review conducted in October 2023. If the freelancer reaches out to get reapproved o",
      "source": "profile"
    },
    {
      "candidate_id": "valuencer_at_gmail_com",
      "email": "valuencer@gmail.com",
      "name": "Joe Gill",
      "code": "offboarded_or_unavailable",
      "reason": "Profile status is OFFBOARDED.",
      "evidence": "---\n# Identity\nemail: \"valuencer@gmail.com\"\nname: Joe Gill\nstatus: OFFBOARDED\n\n# Availability\nhas_availability: false\noffboarded_at: 2023-10-24\n\n# Metadata\nsource: neon (live)\ngenerated_at: 2026-07-09T16:04:25.838192+00:00\nneon_updated_at: 2026-06-08T19:43:48.290170+00:00\n---\n\n# Joe Gill\n\n> **STATUS: OFFBOARDED** as of 2023-10-24.\n> Reason: Supply Audit - Offboarded as a part of the Network Review conducted in October 2023. If the freelancer reaches out to get reapproved or asking about matches,",
      "source": "profile"
    },
    {
      "candidate_id": "yykholeif_at_gmail_com",
      "email": "yykholeif@gmail.com",
      "name": "Youssef Kholeif",
      "code": "offboarded_or_unavailable",
      "reason": "Profile status is OFFBOARDED.",
      "evidence": "---\n# Identity\nemail: \"yykholeif@gmail.com\"\nname: Youssef Kholeif\nstatus: OFFBOARDED\n\n# Availability\nhas_availability: false\noffboarded_at: 2026-06-01\n\n# Metadata\nsource: neon (live)\ngenerated_at: 2026-07-09T16:07:45.256127+00:00\nneon_updated_at: 2026-06-01T16:45:40.067957+00:00\n---\n\n# Youssef Kholeif\n\n> **STATUS: OFFBOARDED** as of 2026-06-01.\n> Reason: Offboarded from active matching due to ongoing disconnects in communication, engagement check-ins, and adherence to internal processes.\n>\n> Thi",
      "source": "profile"
    },
    {
      "candidate_id": "cydschwartz_at_gmail_com",
      "email": "cydschwartz@gmail.com",
      "name": "Cydney Schwartz",
      "code": "offboarded_or_unavailable",
      "reason": "Profile status is OFFBOARDED.",
      "evidence": "---\n# Identity\nemail: \"cydschwartz@gmail.com\"\nname: Cydney Schwartz\nstatus: OFFBOARDED\n\n# Availability\nhas_availability: false\noffboarded_at: 2026-03-04\n\n# Metadata\nsource: neon (live)\ngenerated_at: 2026-07-09T16:08:23.783017+00:00\nneon_updated_at: 2026-03-04T16:28:05.770071+00:00\n---\n\n# Cydney Schwartz\n\n> **STATUS: OFFBOARDED** as of 2026-03-04.\n> Reason: Following the last scoping session scheduled with the FL, she shared that she is not comfortable with the trial period. I explained how the t",
      "source": "profile"
    }
  ],
  "disabled_rules": [
    "role_tag_mismatch",
    "required_tool_absence",
    "required_industry_absence"
  ],
  "disabled_rules_note": "Fuzzy fit screens remain disabled until replay validation proves they are safe."
}

{
  "schema_version": "CandidateRecallSignalsV1",
  "generated_at": "2026-07-09T15:56:01.989Z",
  "role_key": "paid-social-media-marketer",
  "sourced_count": 184,
  "selection_policy": {
    "eval_limit": 50,
    "merged_take": 30,
    "recall_take": 20,
    "recall_added_count": 20,
    "fill_to_limit": true,
    "recall_terms_count": 85,
    "notes": [
      "The first pass preserves top deterministic merged-rank candidates.",
      "The recall pass boosts sourced candidates whose local profile text strongly matches hard/important requirement terms.",
      "No LLM is used for candidate recall scoring."
    ]
  },
  "recall_terms": [
    "Paid Social Media Marketer",
    "Senior Paid Social Specialist",
    "Paid Social Campaign Manager",
    "Agency Paid Social Lead",
    "Meta Ads Management",
    "Google Ads Management",
    "TikTok Ads Management",
    "Multi-Client Campaign Management",
    "Audience Segmentation",
    "Campaign Architecture",
    "Performance Reporting",
    "Paid Media Budget Management",
    "Video Content for Advertising",
    "AI and Generative Search Awareness",
    "Meta Ads Manager",
    "Google Ads",
    "TikTok Ads",
    "Sprout Social",
    "PA11Y",
    "Propellant",
    "Digital Marketing Agency",
    "Social Media Marketing",
    "Paid Advertising",
    "Consumer Brand Marketing",
    "Public Relations and Communications",
    "Social Media Marketing Agencies",
    "Digital Advertising Agencies",
    "Boutique Marketing Firms",
    "In-House Brand Marketing Teams",
    "Performance Marketing Companies",
    "Meta Ads Facebook/Instagram",
    "Programmatic Display",
    "Social Media Advertising",
    "paid social campaigns",
    "campaign optimization",
    "audience targeting",
    "ad creative direction",
    "performance metrics",
    "media spend management",
    "client reporting",
    "multi-account management",
    "AI trends in advertising",
    "social media strategy",
    "Senior / Peer-Level Executor",
    "Audience Segmentation & Campaign Architecture",
    "Retainer Budget — $5,000/month",
    "Agency Environment — Autonomous Execution",
    "AI & Generative Search Awareness",
    "Paid Media Spend Management at Scale",
    "Video Content Creation for Ads",
    "Propellant Programmatic",
    "Programmatic Advertising",
    "PA11Y Content Scheduling",
    "klaviyo",
    "klaviyo flows",
    "email flows",
    "abandoned cart",
    "abandoned checkout",
    "abandoned questionnaire",
    "browse abandon",
    "winback",
    "welcome flow",
    "post purchase",
    "lifecycle",
    "retention",
    "campaign calendar",
    "a/b testing",
    "email revenue",
    "flow revenue",
    "shopify",
    "dtc",
    "ecommerce",
    "subscription",
    "paid social",
    "meta ads",
    "media buying",
    "performance marketing",
    "roas",
    "acquisition",
    "seo",
    "technical seo",
    "content strategy",
    "organic search",
    "keyword research",
    "link building"
  ],
  "candidates": [
    {
      "email": "marketing@roxanech.com",
      "name": "Roxane Chabassier",
      "candidate_id": "marketing_at_roxanech_com",
      "merged_rank": 1,
      "strategies": [
        "structured",
        "content"
      ],
      "strategy_hits": 2,
      "strategy_score": 183,
      "profile_signal_score": 599,
      "matched_terms": [
        "email revenue",
        "subscription",
        "a/b testing",
        "email flows",
        "klaviyo",
        "Google Ads",
        "retention",
        "ecommerce",
        "Paid Social Media Marketer",
        "Digital Marketing Agency",
        "Social Media Advertising",
        "paid social campaigns",
        "audience targeting",
        "meta ads",
        "shopify",
        "Social Media Marketing",
        "Audience Segmentation",
        "performance marketing",
        "Paid Advertising",
        "paid social"
      ],
      "snippets": [
        "gns boosted brand visibility by 200%, international sales by 175%, and conversion rates by 140%. - Increased email revenue from 6% to 24% in 12 months, doubling initial contribution from 6% to 14%. - Increased email revenue from 6%",
        "hieving a 96% increase in email subscribers, an 18% increase in CTR, and a 27% increase in app and newsletter subscriptions. Her strategic approach included audience segmentation, personalized messaging, and continuous optimization,",
        "umers (B2C) company_stages: - Expansion & Growth - Mature & Established # Capabilities tools: - A/B testing tools (Optimizely - Ahrefs - Amazon - Amazon DSP - Amazon Search - Asana - Attentive (SMS)",
        "to monthly revenue, growing from 6% to 24% within a year. This was achieved through the implementation of key email flows and the optimization of the brand's newsletter strategy. *Alo Yoga offers yoga apparel and accessories (legg",
        "ld Tribune (2/1/24 - 12/31/24) Roxane managed World Tribune’s email marketing campaign with Saya Digital and Klaviyo, achieving a 96% increase in email subscribers, an 18% increase in CTR, and a 27% increase in app and newslet"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": true,
      "selected_reason": [
        "merged_rank",
        "profile_signal_boost"
      ]
    },
    {
      "email": "paul@farfalla.io",
      "name": "Paul Didwall",
      "candidate_id": "paul_at_farfalla_io",
      "merged_rank": 2,
      "strategies": [
        "structured",
        "content"
      ],
      "strategy_hits": 2,
      "strategy_score": 98,
      "profile_signal_score": 272,
      "matched_terms": [
        "a/b testing",
        "ecommerce",
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "Campaign Architecture",
        "audience targeting",
        "paid social",
        "retention",
        "dtc",
        "subscription",
        "acquisition",
        "Social Media Advertising",
        "paid social campaigns",
        "performance marketing",
        "Google Ads",
        "shopify",
        "roas",
        "Programmatic Advertising",
        "campaign optimization",
        "Programmatic Display"
      ],
      "snippets": [
        "plan, inclusive of digital and traditional media channels and partnerships. - Defined comprehensive creative A/B testing structure to evaluate creative concepts + scale winning assets - Defined comprehensive creative A/B testing",
        "ialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Apps - Ecommerce - Local Businesses - Marketing Agencies - Services - Software & Tech audiences: - Businesses",
        "- Facebook - Figma - Google Adwords - Google Analytics max_ad_spend: \"$500K - $1M\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - TAD Beauty - Talentless - RGR Marketing has_quantified_re",
        "sent) Motive (http://motiv.agency) is a newly formed entity from an agency split, focusing on strategic paid social media marketing, particularly on Meta and TikTok. They are dedicated to supporting e-commerce brands and other sectors like r",
        "licy concerns across Meta & Google by proactively crafting relevant media that abided by policy. - Completed campaign architecture optimizations that resulted in a 44% increase in ROAS and a 42% improvement to CPA - Completed campaign arch"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": true,
      "selected_reason": [
        "merged_rank",
        "profile_signal_boost"
      ]
    },
    {
      "email": "dlorango@gmail.com",
      "name": "David  Lorango",
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        "welcome flow",
        "Paid Social Media Marketer",
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        "Social Media Advertising",
        "Social Media Marketing"
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        "ecuted a multi-channel strategy that included the deployment of SMS retargeting campaigns aimed at recovering abandoned carts and browses. In partnership with the CRM team, he identified and targeted key times for customer engagement,",
        ": Robert Half, Aquent, Toptale, AppleOne, 99 Cent Store, Raleys, and Capital Bank. - Drove 120%+ increase in subscriptions, adding on a new channel (CTV) that made up half of the increase - Drove 120%+ increase in subscriptions, a",
        "- Google Analytics - Google Display Network - Google Tag Manager - Indeed.com - Instagram - Klaviyo - LinkedIn - Pinterest - SEMRush - Segment - Shopify - Tiktok - Twitter - Youtube ma",
        "is looking for an expert Growth Marketer to manage their marketing strategy and execution across Paid Search (Google Ads) and Email to increase e-commerce sales. The team understands what offers work best but need you to audit and",
        "ohesive marketing strategy across multiple channels ## Role Full-Stack Growth Manager _(Paid Media • Lifecycle Tech • CRO / Dev)_ - Engagement: 30 Jun → 31 Aug (extendable) - Time: ≈ 30 h / week or fixed monthly reta"
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      "email": "amberb215@gmail.com",
      "name": "Amber Williams",
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        "Paid Social Media Marketer",
        "Social Media Marketing",
        "social media strategy",
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        "paid social campaigns",
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        "Paid Social Campaign Manager",
        "Social Media Advertising",
        "performance marketing",
        "Paid Advertising",
        "content strategy",
        "acquisition"
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        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - Canva - Excel/Sheets - Facebook - Google Analytics - Google Business Manag",
        "anager - Google Campaign Manager - Instagram - Klaviyo - Pinterest - Powerpoint / Keynote - Shopify - Slack - Snapchat - Tableau max_ad_spend: \"$100K - $500K\" channels: - Paid Social Media Market",
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        "### Unknown Role at Lid'l Dolly's Quilt Factory (- Present) Amber Williams was contracted to spearhead the social media marketing initiatives for Lid'l Dolly's Quilt Factory. During her tenure, she successfully managed campaigns across var",
        "Present) Engagement: Amber Williams was contracted by the Natural Cannabis Company to develop and execute a social media strategy aimed at expanding the company's digital presence and increasing sales. Her approach was customized to addres"
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      "email": "holly@hiattdigital.com",
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      "merged_rank": 5,
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        "ecommerce",
        "Digital Marketing Agency",
        "a/b testing",
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        "Paid Social Media Marketer",
        "paid social",
        "campaign optimization",
        "roas",
        "Social Media Marketing",
        "keyword research",
        "dtc",
        "seo"
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        "l (07/01/20 - Present) Engagement: Holly was tasked with managing Sage Dental's advertising campaigns across Google Ads, Microsoft Ads, and Meta platforms. Initially working with a monthly budget of $100,000, Holly's strategic in",
        "imary_specialty: Paid Search years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Services audiences: - Businesses (B2B) - Consumers",
        "ability.* ### Paid Search Marketer at Wpromote (10/29/24 - 12/20/24) WPromote (wpromote.com) is a leading digital marketing agency known for its innovative and data-driven strategies to drive growth for brands. Since its inception in 2001,",
        "is not required. Your role will involve keyword research, ad copy creation, bidding strategies, and campaign A/B testing to meet client KPIs. Using Google Analytics, you will analyze campaign results, adjust strategies, and optimi",
        "2) At OpenStore, Holly served as a Paid Search Marketer, contributing to the startup's strategy of acquiring Shopify eCommerce businesses with revenues between $1MM and $10MM. She played a key role in optimizing marketing stra"
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    {
      "email": "elizabetastamenkovic@gmail.com",
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      "merged_rank": 6,
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        "social media strategy",
        "Social Media Marketing",
        "email flows",
        "Google Ads",
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        "lifecycle",
        "retention",
        "Performance Reporting",
        "performance marketing",
        "performance metrics",
        "meta ads",
        "content strategy",
        "seo"
      ],
      "snippets": [
        "s for existing and previous customers, upsell and cross-sell - ensuring campaigns are launched, starting with A/B testing once there is a hypothesis we could benefit from testing. A/B testing roadmaps for everything CRM? Pot",
        "1/31/22) NICKLpass (https://nicklpass.com/) gives access to news and information with one login for all your subscriptions on desktop & mobile. They sell passes to teams who need information to be successful. They help IT teams man",
        "ey offer a range of service...* ### Content Marketer at Iridium Advisors (02/01/25 - Present) I built the social media strategy after extensive research into the very niche world of Investor Relations Management Consulting. Based on the",
        "a detailed plan, aligned with an SEO strategy and aligned with specific seasons / times of peak sales/etc. Social media marketing: Linkedin, Facebook, Instagram, for starters. YouTube for tutorials and manuals, especially since people use",
        "e companies interactive experiences (i.e. quizzes, templates) that clients can easily embed in their website, email flows, and social media channels). *Odore provides an AI-powered creator platform and CRM for brands to recruit, m"
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    {
      "email": "jotero.consulting@gmail.com",
      "name": "Jose Otero",
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        "acquisition",
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        "subscription",
        "paid social campaigns",
        "performance marketing",
        "performance metrics",
        "campaign optimization",
        "seo"
      ],
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        "hem to quickly hire...* ### Unknown Role at Unknown (- Present) **Case Study: Jose Otero's Strategic Paid Social Media Marketing for Michael Kors** **Background:** Michael Kors, a renowned global fashion brand known for its luxury acc",
        "ls: - AdEspresso - Canva - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Berry Street - SNOW Teeth Whitening - Saucey has_quantifi",
        "essories and ready-to-wear, sought to enhance its online presence and drive e-commerce sales through targeted social media advertising. To achieve this, they enlisted the expertise of Jose Otero, a seasoned Paid Social Media Marketer. **Chal",
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        "Accomplishments: During his tenure with Parallel Learning, Jose achieved a notable reduction in the customer acquisition cost (CAC), decreasing it by 27%. This improvement was realized across several marketing channels, such as pa"
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      "email": "b@316-interactive.com",
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        "{\"email\":\"b@316-interactive.com\",\"full_name\":\"Bobby Taslimi\",\"roles\":\"Paid Social Media Marketer\",\"skills\":\"A/B testing, Account audit, Account-Based Marketing (ABM), Agency management, Campaign optimization & attribution, Campai",
        "tools\":\"A/B testing tools (Optimizely, VWO, etc), AdEspresso, AdRoll, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Excel/Sheets, Google Analytics, Landing page tools (Instapage, Unbounce, etc),",
        "ng tools (Optimizely, VWO, etc), AdEspresso, AdRoll, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Excel/Sheets, Google Analytics, Landing page tools (Instapage, Unbounce, etc), Photoshop\",\"in",
        "{\"email\":\"b@316-interactive.com\",\"full_name\":\"Bobby Taslimi\",\"roles\":\"Paid Social Media Marketer\",\"skills\":\"A/B testing, Account audit, Account-Based Marketing (ABM), Agency management, Campaign optimizatio",
        "ocial Media Marketer\",\"skills\":\"A/B testing, Account audit, Account-Based Marketing (ABM), Agency management, Campaign optimization & attribution, Campaign structure & budgeting, Copywriting, Creative strategy/direction, Graphic design, Land"
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      "email": "useracquisitionconsultant@gmail.com",
      "name": "Chris Ahn",
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      "strategy_hits": 2,
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        "paid social",
        "acquisition",
        "Google Ads",
        "lifecycle",
        "ecommerce",
        "meta ads",
        "roas",
        "campaign optimization",
        "TikTok Ads",
        "dtc",
        "seo"
      ],
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        "v generated_at: 2026-01-11T18:29:05.644977 --- # Chris Ahn ## Career Highlights - Decreased Cost Per Subscription by over 40% through thoughtful creative a/b testing framework and focused audience targeting. - Decreased Co",
        "Chris Ahn ## Career Highlights - Decreased Cost Per Subscription by over 40% through thoughtful creative a/b testing framework and focused audience targeting. - Decreased Cost Per Subscription by over 40% through thoughtful c",
        "y the company. He developed marketing tactics that effectively reduced acquisition costs while enhancing user retention and increasing the overall lifetime value of customers. Metrics indicating the success of Ahn's strategies",
        "ions. Their se...* ### Growth Marketer at Pumper (07/25/25 - Present) *Swipe right for meme coins* ### Paid Social Media Marketer at Siddas (07/22/25 - Present) ReservePlay is a first-of-its-kind rewards-based hotel booking platform targe",
        "ng scalable user acquisition and optimizing campaigns for ROI across multiple channels. - Owned $20M+/annual performance marketing budget across 2K's mobile portfolio, with positive ROI. - Owned $20M+/annual performance marketing budget ac"
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    {
      "email": "ryanstaf@gmail.com",
      "name": "Ryan Stafford",
      "candidate_id": "ryanstaf_at_gmail_com",
      "merged_rank": 10,
      "strategies": [
        "structured",
        "content"
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      "strategy_hits": 2,
      "strategy_score": 49,
      "profile_signal_score": 172,
      "matched_terms": [
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        "Paid Social Media Marketer",
        "Social Media Marketing",
        "paid social campaigns",
        "paid social",
        "acquisition",
        "dtc",
        "media buying",
        "retention",
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      "snippets": [
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services audiences: - Consumers (B2C) company_stages: - Expansion & Growth - Mature & Establi",
        "ilities tools: - Excel/Sheets - Google Analytics - Photoshop max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Waterboy - Ply-Knits - CGM has_quantified_results: false",
        "ing the brand to scale its advertising efforts both quickly and profitably. Stafford's proficiency in paid social media marketing was evident in his work with Facebook and Instagram, where he optimized Alala's paid social channels. His foc",
        "e with the company was marked by a focus on scaling the brand's online presence and revenue through strategic paid social campaigns. *Dorsal Bracelets sells ocean-themed bracelets and jewelry through an ecommerce storefront, featuring ocean",
        "ps://www.linkedin.com/in/ryan-stafford-65a69949\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services audience"
      ],
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    {
      "email": "g@u13n.com",
      "name": "Garrison Yang",
      "candidate_id": "g_at_u13n_com",
      "merged_rank": 11,
      "strategies": [
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        "content"
      ],
      "strategy_hits": 2,
      "strategy_score": 48,
      "profile_signal_score": 276,
      "matched_terms": [
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        "lifecycle",
        "ecommerce",
        "shopify",
        "Paid Social Media Marketer",
        "performance marketing",
        "Paid Advertising",
        "paid social",
        "acquisition",
        "dtc",
        "Digital Marketing Agency",
        "Social Media Advertising",
        "klaviyo",
        "seo",
        "Social Media Marketing",
        "social media strategy"
      ],
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        "l return on ad spend but also reinforced the effectiveness of the paid social media strategy upon customer re-subscription. Managing daily advertising budgets on Facebook between $100K to $150K, Yang contributed to Curology's imp",
        "ance their marketing efforts, focusing on integrating top-of-funnel acquisition strategies with existing user lifecycle marketing to stimulate growth. His strategy encompassed a blend of immediate and long-term tactics, including",
        "ialty: Growth Marketing years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Local Businesses - Marketing Agencies - Marketplaces - Media - Services - Software & Tech",
        "d aiding in the brand's market expansion efforts. His proficiency with essential DTC e-commerce tools such as Shopify and Klaviyo, coupled with his adaptability to various marketing technology stacks, further underscores his ve",
        "ccess compute capacity for a fraction of the cost or become a capacity supplier at https://www.io.net. ### Paid Social Media Marketer at Skillshare (2/5/24 - 3/31/24) Skillshare Inc. (http://skillshare.com) is an innovative e-learning platfor"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": true,
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    {
      "email": "cameron.rzonca@gmail.com",
      "name": "Cameron Rzonca",
      "candidate_id": "cameron_rzonca_at_gmail_com",
      "merged_rank": 12,
      "strategies": [
        "structured",
        "content"
      ],
      "strategy_hits": 2,
      "strategy_score": 44,
      "profile_signal_score": 138,
      "matched_terms": [
        "ecommerce",
        "Paid Social Media Marketer",
        "subscription",
        "paid social",
        "Social Media Marketing",
        "Sprout Social",
        "performance metrics",
        "Paid Advertising",
        "lifecycle",
        "retention",
        "paid social campaigns",
        "roas",
        "content strategy",
        "acquisition"
      ],
      "snippets": [
        "mary_specialty: Social Media years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Services audiences: - Businesses (B2B) - Consumers",
        "rts, prioritizing vision, protection, fit, and durability.* ### Unknown Role at Unknown (- Present) ### Paid Social Media Marketer at Amazon (- Present) Cameron Rzonca played a pivotal role in the Monopoly Classic campaign, a collaborative",
        "hosted on kingsumo.com. 2. Utilizing the email list he generated, Cameron was able to create thousands of subscriptions and lookalike audiences, which he then targeted using ad spend to further the brand's reach and customer bas",
        "an career in small business marketing, leading the social media department at Madwire and developing scalable paid social campaigns and content strategies for hundreds of local businesses. Brings a unique combination of creative in",
        "ound up in building a digital marketing presence and his skill in content creation and strategic planning for social media marketing. *Birder United is an e-commerce t-shirt brand that focuses on expanding its digital marketing presence thro"
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      "profile_source": "fallback_profile",
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    {
      "email": "kcharettejobs@gmail.com",
      "name": "Kevin Charette",
      "candidate_id": "kcharettejobs_at_gmail_com",
      "merged_rank": 13,
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        "content"
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      "strategy_hits": 2,
      "strategy_score": 42,
      "profile_signal_score": 257,
      "matched_terms": [
        "a/b testing",
        "retention",
        "shopify",
        "subscription",
        "Paid Social Media Marketer",
        "paid social",
        "acquisition",
        "ecommerce",
        "Performance Reporting",
        "Meta Ads Management",
        "klaviyo",
        "Paid Advertising",
        "Google Ads",
        "roas",
        "Social Media Marketing",
        "Audience Segmentation",
        "performance metrics",
        "audience targeting",
        "meta ads",
        "content strategy"
      ],
      "snippets": [
        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - AdRoll - CRMs (Salesforce - Canva - Data Analyics - Date enrichment tools",
        "ted insights, session replay, and integration capabilities to help businesses improve conversion, activation, retention, and customer experience...* ### Unknown Role at Marketo (- Present) During his engagement with Heap, a B",
        "ers Already live with major enterprise clients like Wayfair and Gap Key differentiators: Shopify-first approach with international expansion potential Backed by enterprise company resources while mai",
        "oing support, with a response time of within 24 hours on weekdays. *The best way to sell and deliver podcast subscriptions, audiobooks, courses, and other exclusive benefits.* ### Growth Marketer at Friendbuy (09/01/24 - Present",
        "n’t get updated. This is a treasure trove of pipeline that every team is sitting on. Frontier c...* ### Paid Social Media Marketer at Artisan (01/16/25 - Present) Artisan is pioneering the integration of autonomous AI employees, known as A"
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      "profile_source": "fallback_profile",
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      "email": "pgibson.growth@gmail.com",
      "name": "Pat Gibson",
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      "merged_rank": 14,
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      "strategy_hits": 2,
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        "Google Ads",
        "Paid Social Media Marketer",
        "performance marketing",
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        "a/b testing",
        "shopify",
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        "acquisition",
        "abandoned cart",
        "audience targeting",
        "content strategy",
        "media buying",
        "lifecycle",
        "retention",
        "dtc",
        "roas",
        "Social Media Advertising",
        "Social Media Marketing",
        "Audience Segmentation"
      ],
      "snippets": [
        "cialty: Paid Social years_experience: 0 seniority: C-Level # Classifications industries: - Apps - Ecommerce - Local Businesses - Marketing Agencies - Media - Services - Software & Tech audiences: -",
        "y accounts. This is a client facing role and you will also be expected to work on performance across meta and google ads. The ad spend per account ranges from $10k pm to $100k per month. You will be working with their account mana",
        "rce tools (Shopify - Email tools (Mailchimp - Excel/Sheets max_ad_spend: \"$500K - $1M\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Furcy Botanik - VYBE - Triple Crown Jewelry has_quantifie",
        "zation for e-commerce, D2C brands and apps. With deep expertise in audience targeting, creative strategy, and performance marketing, I've partnered with companies like Snapchat, PredictionStrike, Jameson, P.F. Chang's and Rizz AI to help the",
        "mated Email campaigns that helped capture abandoned carts, re-engage lost customers, and incentivize upsale & subscription opportunities. These email campaigns generated over $50K in additional revenue. *kaü Health is a consumer we"
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      "email": "dcw87@cornell.edu",
      "name": "Ryan Williams",
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      "merged_rank": 15,
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      "strategy_hits": 2,
      "strategy_score": 41,
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        "paid social",
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        "e reach of Cornershop's advertising efforts but also enhanced their cost-efficiency. Her experience with paid social media marketing demonstrates her capacity to optimize and scale campaigns, achieving significant user acquisition growth and",
        "s linkedin: \"https://www.linkedin.com/in/dcw87\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Apps - Local Businesses audie",
        "wn (- Present) Ryan Williams worked with Cornershop, a company later acquired by Uber, to enhance their user acquisition strategy on a global scale. Initially focusing on the U.S. market with localized advertising, Ryan's successf",
        "- Expansion & Growth # Capabilities tools: - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Uber Eats has_quantified_results: false notable_brands: - U",
        "optimized the campaigns to ensure maximum efficiency and effectiveness, leading to a significant increase in performance metrics. 3. **Cornershop User Acquisition:** Following Uber's acquisition of Cornershop, Ryan was tasked with"
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      "email": "ceryn524@gmail.com",
      "name": "CERYN CHEN",
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      "merged_rank": 16,
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      "strategy_hits": 2,
      "strategy_score": 37,
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        "ecommerce",
        "performance marketing",
        "paid social",
        "dtc",
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        "acquisition",
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        "Paid Social Campaign Manager",
        "Digital Marketing Agency",
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        "id Search Marketers.csv generated_at: 2026-01-11T18:29:06.443185 --- # Jarred Whicker As a growth and performance marketing executive, I specialize in scaling businesses through strategic execution across paid media, creative, and co",
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        "nt -Non Profit -Technology -Goods and Services -Retail ## Career Highlights - Developed and executed Google Ads strategy to increase the business’s online visibility and boosted conversions 3x. - Developed and executed G",
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        "29:06.256175 --- # Ro Ahuja ## Career Highlights - Achieved a 600% ROAS on all digital media spend on Google Ads for all eCommerce Sales - Achieved a 600% ROAS on all digital media spend on Google Ads for all eCommerce Sa",
        "imary_specialty: Paid Search years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Services - Software & Tech audiences: - Businesses",
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        "SoFontsy, Joe Gill played a pivotal role in enhancing their D2C brand's online presence by crafting a robust social media strategy. *So Fontsy is an online marketplace that sells digital design assets for DIY crafters, including fonts, SVG",
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        "primary_specialty: Social Media years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages:",
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        "_specialty: Growth Marketing years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Marketplaces audiences: - Businesses (B2B) - Consumers (B2C) company_stage"
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        "kTok Spark Ads - Triplewhale - Zapier max_ad_spend: \"$100K - $500K, $1M+, $500K - $1M\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Artspark - Live Media Digital - 85sixty has_quantified_re",
        "the increased ad spend did not negatively impact ROAS efficiency. In summary, Lorenzo's management of the paid social campaigns for Tote & Carry led to a significant +260% revenue increase year over year. His case illustrates his profici",
        "://www.linkedin.com/in/lorenzo-quijas-87b937222\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Local Businesse",
        "a, TikTok, Google, and Programmatic to achieve measurable results. CAC Optimization: Driving down Customer Acquisition Costs (CAC) with data-driven testing and targeting strategies. Attribution & Data Modeling: Implementing a"
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      "name": "Kim Scott",
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        "paid social",
        "Paid Social Media Marketer",
        "Digital Marketing Agency",
        "paid social campaigns",
        "Paid Advertising",
        "retention",
        "ecommerce",
        "acquisition",
        "performance marketing",
        "shopify",
        "campaign optimization",
        "seo"
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        "Paid Social Media Manager at Seer Interactive (10/1/19 - 10/1/20) - Planning and executing full funnel paid social media marketing strategy for clients with budgets exceeding $1.2m - Deep knowledge & mastery of social platforms and channel",
        "nkedin: \"https://www.linkedin.com/in/kiiimscott\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Marketing Agencies audiences:",
        "pansion & Growth - Mature & Established # Capabilities tools:[] max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Power Digital Marketing - Wpromote has_quantified_results: f",
        "to measure campaign success ### Paid Social Media Marketer at Wpromote (10/1/20 - 5/1/21) *Wpromote is a digital marketing agency positioned as a growth catalyst, offering integrated services across strategy, media, creative, and data to h",
        "eve this, they enlisted the expertise of Kim, a seasoned freelance marketer with a track record of success in paid social campaigns. Objective: The primary goal was to restructure Paychex's Lead Generation and Demand Generation paid soci"
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      "name": "Daniel Cheek",
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      "merged_rank": 31,
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        "content"
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      "strategy_hits": 1,
      "strategy_score": 55,
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      "matched_terms": [
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "audience targeting",
        "paid social",
        "acquisition",
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        "Google Ads",
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      ],
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        "p - Powerpoint / Keynote - SEMRush - Slack - Trello max_ad_spend: \"$25K - $100K\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Tax Group Center - NeuAudio - Murphy Tax Services has_qua",
        "udio/neuaudio.com.au showcases his ability to significantly improve marketing outcomes through strategic paid social media marketing, lead generation efficiency, event promotion success, and brand awareness initiatives. His work resulted in m",
        "ult)! Expertise: • Paid Social (Meta - Facebook/Instagram): Full-funnel ad strategy, creative concepting, audience targeting, and optimization using • Meta Ads Manager, with deep expertise in Meta’s Special Ad Category (for credit,",
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        "t the Facebook business infrastructure, which included Marketing API (MAP) integration. This was a part of an acquisition strategy that utilized Facebook lead ads coupled with email automation to enhance the lead generation funnel."
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      "email": "cydschwartz@gmail.com",
      "name": "Cydney Schwartz",
      "candidate_id": "cydschwartz_at_gmail_com",
      "merged_rank": 32,
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        "paid social",
        "acquisition",
        "paid social campaigns",
        "Programmatic Display",
        "Audience Segmentation",
        "Performance Reporting",
        "audience targeting",
        "retention",
        "performance metrics",
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        "hlights - Led a team of direct reports and directly managed paid social accounts for numerous E-commerce and subscription clients within the retail, technology and healthcare spaces - Led a team of direct reports and directly mana",
        "is likely that her role extended to include optimization, bid management, audience segmentation, copywriting, A/B testing, and detailed performance reporting, as evidenced by similar skills applied in her previous work with clients",
        "ialty: Growth Marketing years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Marketing Agencies - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (",
        "ining profitability goals. ### Unknown Role at Beek (- Present) Cydney Schwartz served as the head of the performance marketing department at Beek IO, a subscription e-book app targeting the LATAM market, for a period of one year. Her pr",
        "092485 --- # Cydney Schwartz ## Career Highlights - Led a team of direct reports and directly managed paid social accounts for numerous E-commerce and subscription clients within the retail, technology and healthcare spaces"
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      "email": "austinlaumarketing@gmail.com",
      "name": "Austin Lau",
      "candidate_id": "austinlaumarketing_at_gmail_com",
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        "Google Ads",
        "ecommerce",
        "Digital Marketing Agency",
        "a/b testing",
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        "Social Media Marketing",
        "campaign optimization",
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        "keyword research",
        "dtc",
        "seo"
      ],
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        "e for consumers. It offers a wide range of sake bottles (Junmai, Daiginjo, Nigori, etc.), starter sets, and a subscription club, along with sake guides, recipes, and content. It also promotes private tours related to sake br...*",
        "tin Lau Growth marketer that specializes in paid ads for tech, ecomm, and B&M businesses, particularly for Google Ads. ## Career Highlights - Launched and tested into PMax across dozens of locations, resulting in +20% incre",
        "_specialty: Paid Search years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Local Businesses - Marketplaces - Software & Tech audiences: - Businesses (B2B) - Consumers",
        "keting at Hex (10/1/24 - 03/1/25) ### Paid Search Marketer at Wpromote (10/17/24 - 12/31/24) *Wpromote is a digital marketing agency positioned as a growth catalyst, offering integrated services across strategy, media, creative, and data to h",
        "is not required. Your role will involve keyword research, ad copy creation, bidding strategies, and campaign A/B testing to meet client KPIs. Using Google Analytics, you will analyze campaign results, adjust strategies, and optimi"
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    {
      "email": "jakemadoff210@gmail.com",
      "name": "Jake Madoff",
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      "merged_rank": 34,
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      "strategy_hits": 1,
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        "subscription",
        "Google Ads",
        "ecommerce",
        "Paid Social Media Marketer",
        "audience targeting",
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        "paid social",
        "acquisition",
        "shopify",
        "a/b testing",
        "dtc",
        "retention",
        "roas",
        "seo",
        "Programmatic Advertising",
        "Social Media Marketing",
        "Audience Segmentation",
        "paid social campaigns",
        "campaign optimization",
        "content strategy"
      ],
      "snippets": [
        "d accessibility of functional plants and mushrooms. The company specializes in creating convenient e-commerce subscription options that allow customers to easily incorporate cognitive-enhancing products into their daily routines. *",
        "The/Studio, a B2B and B2C custom manufacturing platform for products. He managed $200K/month across Meta and Google Ads (PMax/Search), generating qualified leads for SMBs and enterprise buyers. Campaigns targeted a 3.5+ ROAS, wit",
        "_specialty: Growth Marketing years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Marketing Agencies - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (",
        "ervices to individuals and families, with specialized programs for professionals and philanthropists.* ### Paid Social Media Marketer at Juke Audio (10/25/24 - 3/31/25) Juke Audio (jukeaudio.com) designs and manufactures wireless, multi-room",
        "s video-based creative strategies and optimized campaign structure delivered a strong ROAS of 3.4 - On Meta, audience targeting and creative strategies boosted CTR by 55% and achieved a 3.6 ROAS - On Meta, audience targeting and creativ"
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      "email": "karlene@socialblessingsllc.com",
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      "strategy_hits": 1,
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        "Social Media Marketing",
        "paid social",
        "audience targeting",
        "Social Media Advertising",
        "paid social campaigns",
        "meta ads",
        "retention",
        "Paid Advertising",
        "content strategy"
      ],
      "snippets": [
        "stablished # Capabilities tools: - AdRoll - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Podium Education - Forbes - Mindshare has_quantified_resu",
        "at Social Blessings, LLC (01/1/19 - Present) We specialize in helping brands build successful and strategic social media marketing campaigns. As an experienced Paid Social Media strategist my team is skilled at driving ROI through hyper-foc",
        ": \"https://www.linkedin.com/in/karlene-scarlett\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Local Businesses - Media",
        "aigns. As an experienced Paid Social Media strategist my team is skilled at driving ROI through hyper-focused audience targeting. ### Client Roster (Freelance Paid Media Buyer) at Social Blessings, LLC (10/1/18 - Present) Confluent (0",
        "ite. This tool was utilized to facilitate conversion-focused campaigns, essential for tracking and optimizing social media advertising performance. *TradeStation is a trading and brokerage platform offering a wide range of investment products"
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    {
      "email": "andy51990@aol.com",
      "name": "Andrew Kenneth Plonskier",
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      "merged_rank": 36,
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        "paid social campaigns",
        "a/b testing",
        "paid social",
        "ecommerce",
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        "campaign optimization",
        "seo",
        "performance metrics",
        "meta ads",
        "Paid Advertising",
        "roas"
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      "snippets": [
        "keting, CMS management, budgeting, and email marketing. Whether managing campaigns with a high ROAS across Google Ads, Meta Ads, and LinkedIn Ads, leveraging data analytics tools like Google Analytics, Tableau, Supermetrics, an",
        "d website traffic from 10,000 unique visitors in 2018 to 18,000 in 2019, driven by content SEO enhancements & paid social campaigns - Increased website traffic from 10,000 unique visitors in 2018 to 18,000 in 2019, driven by content SEO enh",
        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - ActiveCampaign - Amazon - Amazon Search - Amazon Seller Central - Amazon V",
        "d website traffic from 10,000 unique visitors in 2018 to 18,000 in 2019, driven by content SEO enhancements & paid social campaigns - Increased website traffic from 10,000 unique visitors in 2018 to 18,000 in 2019, driven by conte",
        "ry_specialty: Marketing Analytics years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages:"
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    {
      "email": "sergio@sfelixmarketing.com",
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      "candidate_id": "sergio_at_sfelixmarketing_com",
      "merged_rank": 37,
      "strategies": [
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      "strategy_hits": 1,
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      "matched_terms": [
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        "Paid Social Campaign Manager",
        "Digital Marketing Agency",
        "Paid Advertising",
        "paid social",
        "Google Ads",
        "audience targeting",
        "roas",
        "seo",
        "Social Media Marketing",
        "keyword research",
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        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Marketing Agencies - Marketplaces - Services - Software & Tech audiences: - Businesses (B2B",
        "lities tools: - AdEspresso - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Human - LoanTree LLC - Scratch has_quantified_results: fa",
        "air intake systems, exhausts, forced induction, suspension, brakes, cooling, drivetrain) aimed at ...* ### Paid Social Campaign Manager at (2/1/22 - 2/1/23) Launch and manage paid advertising campaigns on Meta Measure effectiveness of strategy",
        "essential KPIs Strategically allocate and monitor budgets across multiple accounts *Human is a full-service digital marketing agency in Orange County. Our expertise includes inbound marketing, ecommerce, web design, development, SEO, social a",
        "nt) Sergio Felix engaged with Two Step Performance, a B2C automotive company, to establish their presence in paid advertising. Prior to his involvement, the company relied solely on organic growth and had not ventured into paid social"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
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    {
      "email": "kfess281@gmail.com",
      "name": "Kathy Fessler",
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      "merged_rank": 38,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 49,
      "profile_signal_score": 128,
      "matched_terms": [
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        "a/b testing",
        "paid social",
        "Digital Marketing Agency",
        "Social Media Marketing",
        "campaign optimization",
        "ecommerce",
        "subscription",
        "acquisition",
        "Social Media Advertising",
        "paid social campaigns",
        "audience targeting"
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      "snippets": [
        "- Mature & Established # Capabilities tools: - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Hi, skin - iProspect - Bloomingdale's has_quantified_resu",
        "OV, attributed to refined audience targeting, systematic testing, increased platform investment, and creative A/B testing. Furthermore, her strategies contributed to a 40% growth in direct-to-consumer subscriptions for GNC's Pro Ac",
        "edin: \"https://www.linkedin.com/in/kathyfessler\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses",
        "and online booking.* ### Paid Social Media Marketer at iProspect (3/1/21 - 3/1/22) *iProspect is a global digital marketing agency that accelerates brand growth by blending creativity with data-driven insights, delivering cross-platform med",
        "and in-store traffic, resulting in heightened e-commerce sales and customer engagement. Her expertise in Paid Social Media Marketing is evidenced by the tangible results achieved during her tenure with GNC. *GNC is a consumer-focused retaile"
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    {
      "email": "kendallfuhrmanmarketing@gmail.com",
      "name": "Kendall Fuhrman",
      "candidate_id": "kendallfuhrmanmarketing_at_gmail_com",
      "merged_rank": 39,
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      "strategy_hits": 1,
      "strategy_score": 49,
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        "Social Media Marketing",
        "social media strategy",
        "email flows",
        "retention",
        "shopify",
        "paid social",
        "acquisition",
        "paid social campaigns",
        "performance metrics"
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      "snippets": [
        "ialty: Social Media years_experience: 0 seniority: C-Level # Classifications industries: - Apps - Ecommerce - Media - Software & Tech audiences: - Consumers (B2C) company_stages: - Expansion & Growth",
        "shop Series. Effectively increased overall impressions, followers, and conversion with my strategy. ### Social Media Marketing Consultant at CMH Label Group (01/1/24 - 02/1/24) Led the short form video content production while on tour",
        "base, drive engagement on social media, and expand a pre-launch waiting list. The role involves developing a social media strategy with a primary focus on Instagram and TikTok, while supporting content creation by preparing briefs and provi",
        "egy, and launch: sourced products, designed branding, built website, create social media strategy, developed email flows, and built customer service teams. ### Social Media + Influencer Marketing Consultant at TikTok (08/01/19",
        "m 0-10k followers in 2 months. - Developed in-app gamification and loyalty program features to increase user retention. ### Social Media Manager at Mia Belle Girls (5/1/22 - 6/30/22) At Mia Belle Girls, Kendall served as a F"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "chadmatthewbertrand@gmail.com",
      "name": "Chad Bertrand",
      "candidate_id": "chadmatthewbertrand_at_gmail_com",
      "merged_rank": 40,
      "strategies": [
        "content"
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      "strategy_hits": 1,
      "strategy_score": 48,
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        "Social Media Marketing",
        "social media strategy",
        "performance metrics",
        "acquisition",
        "Digital Marketing Agency",
        "Paid Advertising",
        "content strategy",
        "paid social",
        "dtc"
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        "ialty: Social Media years_experience: 0 seniority: C-Level # Classifications industries: - Apps - Ecommerce - Marketplaces - Media - Services - Software & Tech audiences: - Consumers (B2C) company_sta",
        "growth and a 300% rise in Android downloads, bolstered by a significant paid media investment. ### Head of Social Media Marketing at Snap Inc. (10/01/18 - 10/01/19) *Snap Inc. is a camera company known for Snapchat, Spectacles, and innova",
        "offer financing options for affordability. They are seeking a Social Media Manager to lead and grow their social media strategy, with a primary focus on content creation, scheduling, and expanding reach through influencers and affiliates",
        "er a targeted three-day period, from October 4th to 6th, to optimize reach and drive sales. The campaign's performance metrics indicate a successful execution, with the influencer content garnering over 4 million views on TikTok within",
        ") At Fortress Creative, Chad will serve as a Social Media Manager during a period of rapid growth and client acquisition. The organization is currently focused on enhancing its social media presence, primarily through Instagram an"
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    {
      "email": "cmclee22@gmail.com",
      "name": "Cindy Lee",
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      "merged_rank": 41,
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      "strategy_hits": 1,
      "strategy_score": 48,
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        "Programmatic Display",
        "Paid Social Media Marketer",
        "paid social",
        "acquisition",
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        "performance marketing",
        "performance metrics",
        "Paid Advertising",
        "roas",
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        "# Cindy Lee ## Career Highlights - Managed, and strategized global programmatic display, paid search, and paid social campaigns to drive lead generation and brand awareness - Managed, and strategized global programmatic display, paid se",
        "at: 2026-01-11T18:29:06.567741 --- # Cindy Lee ## Career Highlights - Managed, and strategized global programmatic display, paid search, and paid social campaigns to drive lead generation and brand awareness - Managed, and strategi",
        "ilities tools: - Excel/Sheets - Google Analytics - Photoshop max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Palo Alto Networks - Upwork has_quantified_results: false n",
        "linkedin: \"https://www.linkedin.com/in/cmclee22\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Marketplaces - Software & Tech",
        "itional platforms within the first year. Key accomplishments include: - A 30% reduction in the cost per acquisition (CPA) for new clients on Facebook/Meta and Instagram, alongside a doubling of the return on ad spend (ROAS)."
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      "email": "aaleyne12@gmail.com",
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      "merged_rank": 42,
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        "paid social campaigns",
        "ecommerce",
        "subscription",
        "acquisition",
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "campaign optimization",
        "Google Ads",
        "Paid Social Campaign Manager",
        "Social Media Advertising",
        "Performance Reporting",
        "Programmatic Display",
        "TikTok Ads",
        "roas"
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        "nkedin: \"https://www.linkedin.com/in/anika-benn\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Marketing Agenc",
        "laboration with Microsoft on their Global B2B initiatives involved the planning, execution, and monitoring of paid social campaigns. These campaigns spanned multiple platforms, including LinkedIn, Facebook, Twitter, and Reddit. *Microsoft C",
        "primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Marketing Agencies - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_",
        "ility! ### Growth Marketer at NoiseAware (1/20/22 - 3/31/22) NoiseAware (https://noiseaware.com) offers a subscription based noise awareness solution, combining hardware and software, that helps property managers and owners bett",
        "resulted in a 13% increase in leads quarter over quarter while maintaining a cost-effective approach to lead acquisition. Her strategic contributions included providing creative insights, format recommendations, and campaign optim"
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    {
      "email": "kanupriya.chandra@gmail.com",
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        "Paid Social Media Marketer",
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        "shopify",
        "klaviyo",
        "paid social",
        "a/b testing",
        "Social Media Marketing",
        "Audience Segmentation",
        "paid social campaigns",
        "media buying",
        "acquisition",
        "TikTok Ads",
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        "social media strategy",
        "performance metrics",
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      "snippets": [
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce audiences: - Consumers (B2C) company_stages: - Expansion & Growth # Capabilities tools: - Asan",
        "ge - Klaviyo - Loyalty tools (ReferralCandy - Magento max_ad_spend: \"$100K - $500K\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - 2100 Digital - Protect 24/7 - Som Sleep has_quantified_re",
        "rease in revenue. - In 2022, client emails made $6,455 - Scaled campaigns from $51K to $735K in revenue via Meta ads, increasing ad spend to $200K. - Scaled campaigns from $51K to $735K in revenue via Meta ads, increasing ad",
        "abilities tools: - Asana - Canva - Data Analyics - Design tools (Photoshop - Ecommerce tools (Shopify - Email tools (Mailchimp - Facebook - Figma - Google Analytics - Illustrator - Instagram",
        "(Mailchimp - Facebook - Figma - Google Analytics - Illustrator - Instagram - Instapage - Klaviyo - Loyalty tools (ReferralCandy - Magento max_ad_spend: \"$100K - $500K\" channels: - Paid Social Med"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": true,
      "selected_reason": [
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    },
    {
      "email": "ramijaber728@gmail.com",
      "name": "Rami Jaber",
      "candidate_id": "ramijaber728_at_gmail_com",
      "merged_rank": 44,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 47,
      "profile_signal_score": 52,
      "matched_terms": [
        "Performance Reporting",
        "social media strategy",
        "Sprout Social",
        "acquisition",
        "dtc"
      ],
      "snippets": [
        "l releases and calendar events. - Live coverage for IQOS flagship booths in Egypt with online publishing and performance reporting. - Live coverage for IQOS flagship booths in Egypt with online publishing and performance reporting. - Live",
        "unity managers for online crisis approach, reviewing the engagement and optimizing reactiveness. - Wrote the social media strategy for PIF celebrating the Saudi Arabia World Cup 2034 announcement - Wrote the social media strategy for PIF c",
        "# Capabilities tools: - Facebook - Instagram - LinkedIn - Monday - Slack - Snapchat - Sprout Social - Tiktok - Twitter - Youtube max_ad_spend: Unknown channels: - Content Marketer # Quality Si",
        "ervised the Philip Morris Glassdoor account with a team of agents and communicated its presence to the Talent Acquisition department. Was part of the social crisis team for Philip Morris / InsidePMI *ICUC is a global social medi",
        "rce experience. Supported by the Commerce Intelligence platform, they offer marketplaces, direct-to-consumer (DTC), omni-channel, and partnerships services to clients across various verticals (CPG, electro...* ### Social"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "joshhackmann@gmail.com",
      "name": "Josh Hackmann",
      "candidate_id": "joshhackmann_at_gmail_com",
      "merged_rank": 45,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 46,
      "profile_signal_score": 111,
      "matched_terms": [
        "ecommerce",
        "Social Media Marketing",
        "paid social",
        "Paid Social Media Marketer",
        "Google Ads",
        "Social Media Advertising",
        "Performance Reporting",
        "dtc",
        "performance metrics",
        "TikTok Ads",
        "roas"
      ],
      "snippets": [
        "imary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses audiences: - Consumers (B2C) company_stages: - Expansion & Growth - Pre-Laun",
        "## Unknown Role at Taste Of St. Louis (- Present) Josh Hackmann was contracted to develop and execute a paid social media marketing strategy for Taste Of St. Louis, a prominent food and music festival. His responsibilities included devising",
        "s://www.linkedin.com/in/josh-hackmann-032953230\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Busines",
        "ols: - Canva - Excel/Sheets - Google Analytics - Photoshop max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Double Tap Entertainment, LLC - Pursuit Of Ultra - Xendura",
        "company growth while maintaining a high ROI. Develop and execute digital advertising campaigns (Paid Social, Google Ads, etc.), unique marketing strategies, creative assets, website design and more. ### Unknown Role at DAVIDs"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "raphaelvids@gmail.com",
      "name": "Raphael Izidoro",
      "candidate_id": "raphaelvids_at_gmail_com",
      "merged_rank": 46,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 46,
      "profile_signal_score": 87,
      "matched_terms": [
        "Google Ads",
        "acquisition",
        "a/b testing",
        "Audience Segmentation",
        "campaign optimization",
        "audience targeting",
        "Paid Advertising",
        "keyword research"
      ],
      "snippets": [
        "h Marketers.csv generated_at: 2026-01-11T18:29:06.325504 --- # Raphael Izidoro ## Work History ### Google Ads Consultant at MarketerHire (08/1/22 - Present) Keen eye for marketing trends and a wealth of experience in t",
        "Present) Raphael Izidoro engaged with GrowthDay to enhance their digital marketing efforts, focusing on user acquisition for their personal development app. Over a two-month period, Raphael executed strategies that increased app i",
        "maintained cost-per-acquisition efficiency. The strategies employed included targeted audience segmentation, A/B testing of ad copy and landing pages, and continuous bid strategy refinement. Relevance: Raph's expertise in scali",
        "figure range, Raphael successfully maintained cost-per-acquisition efficiency. His strategy involved detailed audience segmentation, continuous ad copy refinement, bid strategy adjustments, and A/B split testing for landing pages. These effo",
        "ize multi-channel campaigns, and grow revenue with local expertise. The offering includes AI lead management, campaign optimization tools, and access to a team of marketing experts ...* ### Unknown Role at LocaliQ (11/01/14 - 12/01/16) R"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "asagotsky@gmail.com",
      "name": "Aaron Sagotsky",
      "candidate_id": "asagotsky_at_gmail_com",
      "merged_rank": 47,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 170,
      "matched_terms": [
        "subscription",
        "Paid Social Media Marketer",
        "Digital Marketing Agency",
        "performance marketing",
        "paid social",
        "acquisition",
        "ecommerce",
        "a/b testing",
        "Social Media Marketing",
        "campaign optimization",
        "lifecycle",
        "Social Media Advertising",
        "performance metrics",
        "roas",
        "seo"
      ],
      "snippets": [
        "res and allowances, savings goals, parental controls, real-time spending notifications, Giftlinks, and a Gold subscription that bundles Acorns Early...* ### Unknown Role at GoHenry (- Present) Aaron Sagotsky served as the Direct",
        "es tools: - Excel/Sheets - Google Adwords - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Jumyo - Covey Skincare - Code3 has_quantified_results: fa",
        "e routines.* ### Paid Social Media Marketer at Code3 (11/12/21 - 12/23/21) Code3 (https://code3.com) is a digital marketing agency that focuses on driving 3 elements: media, creative, and commerce. They seek out better business results at s",
        "phefekt™, specifical...* ### Unknown Role at GoHenry (- Present) Aaron Sagotsky served as the Director of Performance Marketing at GoHenry, a fintech company, where he was tasked with managing and optimizing the company's paid channels,",
        "din: \"https://www.linkedin.com/in/aaronsagotsky\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Marketin"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "carissaschwabs@gmail.com",
      "name": "Carissa Schwabenland",
      "candidate_id": "carissaschwabs_at_gmail_com",
      "merged_rank": 48,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 103,
      "matched_terms": [
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "paid social",
        "Digital Marketing Agency",
        "ecommerce",
        "audience targeting",
        "acquisition",
        "paid social campaigns",
        "performance marketing",
        "roas"
      ],
      "snippets": [
        "tage # Capabilities tools: - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Fixer - Anya - Wpromote has_quantified_results: false no",
        "managed the account. Carissa's experience with EYE-Q Vision Care showcases her capability in leveraging paid social media marketing to meet and exceed client goals within a specialized local market. *Eye-Q Vision Care operates clinics offer",
        "in: \"https://www.linkedin.com/in/carissaschwabs\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Marketing Agenc",
        "wth & Innovation) at Wpromote (1/1/21 - 4/1/21) Challenger Award: Outstanding Work (Q1 2021) *Wpromote is a digital marketing agency positioned as a growth catalyst, offering integrated services across strategy, media, creative, and data to h",
        "primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Marketing Agencies - Services - Software & Tech audiences: - Businesses (B2B) - Consumers ("
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "cynthiazhou80@gmail.com",
      "name": "Cynthia Zhou",
      "candidate_id": "cynthiazhou80_at_gmail_com",
      "merged_rank": 49,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 150,
      "matched_terms": [
        "ecommerce",
        "Paid Social Media Marketer",
        "paid social campaigns",
        "paid social",
        "Social Media Marketing",
        "retention",
        "subscription",
        "performance metrics",
        "acquisition",
        "shopify",
        "roas",
        "Performance Reporting",
        "dtc"
      ],
      "snippets": [
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses audiences: - Consumers (B2C) company_stages: - Expansion & Growth - Mature &",
        "esso - Canva - Excel/Sheets - Google Analytics - Photoshop max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - My Little Mascara Club - Super Sassy - Liz Milano has_qua",
        "onsumer product sales.* ### Unknown Role at Jenni Bick (- Present) **Case Study: Cynthia Zhou's Strategic Paid Social Campaigns for Jenni Bick Custom Journals** **Client**: Jenni Bick Custom Journals **Website**: [jennibick.com](http",
        "linkedin: \"https://www.linkedin.com/in/cynthia-zhou-10\" location: Canada # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses",
        "ciency of Cynthia's approach. Cynthia's work with 100% PURE demonstrates her capability in leveraging paid social media marketing to drive sales and achieve high ROAS, particularly in the premium skincare industry. Her experience positions"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "jason.28.yang@gmail.com",
      "name": "Jason Yang",
      "candidate_id": "jason_28_yang_at_gmail_com",
      "merged_rank": 50,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 125,
      "matched_terms": [
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "social media strategy",
        "paid social",
        "performance marketing",
        "ecommerce",
        "content strategy",
        "acquisition",
        "dtc",
        "Social Media Advertising",
        "performance metrics",
        "roas"
      ],
      "snippets": [
        "lished # Capabilities tools: - AdEspresso - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - InLive - Concord - GoDaddy has_quantified_results: false",
        "ana's \"Africa Speaks\" Album Release Jason Yang was contracted by Concord Music Group to spearhead the paid social media marketing campaign for Carlos Santana's album \"Africa Speaks.\" Over a four-month period, Jason managed a monthly budget",
        "to Adidas.com, focusing on potential customers already familiar with the brand. Employing a multi-platform social media strategy, Jason utilized Facebook, Instagram, Pinterest, and Snapchat Ads to target women-focused audiences, 1% look-a",
        "linkedin: \"https://www.linkedin.com/in/jjasony\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Marketing Agencies",
        "son Yang ## Work History ### Senior Paid Media Strategist at Dysrupt (05/1/24 - Present) Expert Driven Performance Marketing. Current Accounts: Jiffy.com, QDOBA, Mas+ Past Accounts: Reviver.com, Noble 33 ### Unknown Role at Unk"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "lanell@6degrees.team",
      "name": "LaNell Frances Angerstein",
      "candidate_id": "lanell_at_6degrees_team",
      "merged_rank": 51,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 142,
      "matched_terms": [
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        "social media strategy",
        "a/b testing",
        "performance metrics",
        "content strategy",
        "ecommerce",
        "technical seo",
        "acquisition",
        "retention",
        "seo",
        "Social Media Marketing",
        "campaign optimization"
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        "higher content interaction. ◇ Oversee conversion-focused copy for websites, landing pages, and full-funnel lifecycle programs that fuel revenue expansion, supporting 38%+ sales growth and 320% improvements in content performan",
        "at U.S. Battery (09/01/23 - Present) I serve as the Senior Marketing Consultant responsible for managing the social media strategy and execution for U.S. Battery, a global leader in manufacturing deep-cycle batteries since 1926. I work clos",
        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - ActiveCampaign - After Effects - Agorapulse - Ahrefs - Asana - CRMs (Sa",
        "riters and graphic designers, and coordinating their activities to achieve campaign objectives. I tracked key performance metrics of marketing campaigns to maximize results and report progress to C-Suite. ### Senior Marketing Strategist",
        "rk History ### Social Media Manager at Meez (02/01/25 - Present) As Social Media Director at Meez, I lead content strategy across channels, aligning with the CMO, CEO, and sales. I built a full-year calendar using TOFU-MOFU-BOFU for"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "leighann.huynh@gmail.com",
      "name": "Leighann Huynh",
      "candidate_id": "leighann_huynh_at_gmail_com",
      "merged_rank": 52,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 122,
      "matched_terms": [
        "Paid Social Media Marketer",
        "Digital Marketing Agency",
        "Social Media Marketing",
        "ecommerce",
        "paid social",
        "acquisition",
        "shopify",
        "campaign optimization",
        "dtc",
        "roas"
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      "snippets": [
        "esso - Canva - Excel/Sheets - Google Analytics - Photoshop max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Jillies, LLC - TikTok - Starz has_quantified_results: fal",
        "mount Pictures (- Present) Leighann Huynh managed paid media campaigns for Paramount Pictures as part of her digital marketing agency experience. *Paramount is a leading media and entertainment company that creates premium content and experie",
        "icient results. Leighann's contributions to Starbucks' marketing initiatives reflect her expertise in paid social media marketing and her adeptness in both launching and refining digital marketing campaigns for prominent brands. Her abilit",
        "_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Local Businesses - Media audiences: - Consumers (B2C) company_stages: - Expansion & Growth",
        "din: \"https://www.linkedin.com/in/leighannhuynh\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Local Bu"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "mrao91@gmail.com",
      "name": "Meghan Rao",
      "candidate_id": "mrao91_at_gmail_com",
      "merged_rank": 53,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 120,
      "matched_terms": [
        "Paid Social Media Marketer",
        "Social Media Marketing",
        "a/b testing",
        "paid social",
        "Digital Marketing Agency",
        "link building",
        "campaign optimization",
        "performance marketing",
        "social media strategy",
        "acquisition",
        "seo"
      ],
      "snippets": [
        "- Mature & Established # Capabilities tools: - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - MD-Esthetics - Smartly.io - White House Custom Colour has",
        "and financial services products.* ### Unknown Role at IHOP (- Present) Case Study: Meghan Rao's Strategic Social Media Marketing for IHOP During Budget Constraints *IHOP is a restaurant brand offering breakfast, lunch, and dinner with al",
        "two key areas: creative optimization and targeting efficiency. 1. Creative Optimization: Meghan employed A/B testing to determine which creative elements resonated most with the audience. This methodical approach allowed her t",
        "inkedin: \"https://www.linkedin.com/in/meghanrao\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Local Businesses - Marketing A",
        "onships by providing ongoing support through monthly reports, consultation and communication. *Wpromote is a digital marketing agency positioned as a growth catalyst, offering integrated services across strategy, media, creative, and data to h"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "victoriacambe22@gmail.com",
      "name": "Victoria Cambe",
      "candidate_id": "victoriacambe22_at_gmail_com",
      "merged_rank": 54,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 45,
      "profile_signal_score": 94,
      "matched_terms": [
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        "Social Media Marketing",
        "paid social",
        "performance metrics",
        "ecommerce",
        "Audience Segmentation",
        "campaign optimization",
        "acquisition"
      ],
      "snippets": [
        "tage # Capabilities tools: - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Fragment Media - VaynerMedia - URBN has_quantified_result",
        "the specifics are not detailed in the profile. Her experience at ABC News reflects her proficiency in paid social media marketing, budget management, strategic planning, and team leadership, positioning her as a capable marketer for large-",
        "s://www.linkedin.com/in/victoria-cambe-2667ba78\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Junior # Classifications industries: - Ecommerce - Marketing Agenc",
        "Clean & Clear®, a renowned skincare brand, sought to enhance its digital marketing presence and improve its performance metrics across various social media platforms. The brand aimed to achieve better Cost Per Acquisition (CPA) and Cost",
        "primary_specialty: Paid Social years_experience: 0 seniority: Junior # Classifications industries: - Ecommerce - Marketing Agencies - Media - Services - Software & Tech audiences: - Businesses (B2B) -"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "me@karlssonandreas.com",
      "name": "Andreas Karlsson",
      "candidate_id": "me_at_karlssonandreas_com",
      "merged_rank": 55,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 44,
      "profile_signal_score": 169,
      "matched_terms": [
        "Google Ads",
        "ecommerce",
        "Programmatic Display",
        "acquisition",
        "a/b testing",
        "dtc",
        "klaviyo",
        "organic search",
        "paid social",
        "shopify",
        "roas",
        "seo",
        "Programmatic Advertising",
        "paid social campaigns",
        "performance marketing",
        "performance metrics",
        "audience targeting",
        "meta ads"
      ],
      "snippets": [
        "Marketer at CNG Property Group (04/01/23 - Present) Managed digital growth for Jamesons Strata by optimising Google Ads, Meta Ads, and Google Business profile. Built and refined HubSpot CRM workflows, sales pipeline, and automati",
        "_specialty: Growth Marketing years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Media - Services - Software & Tech audiences: - Businesses (B2B) - Co",
        "comprehensive funnel approach, utilising Paid Search, Organic Search, Paid Social, Video, Audio, Native, and Programmatic Display. The specific strategies included: SEO Targets: Targeting specific keywords related to services such",
        "ces in Facebook advertising and driving exponential client growth. Scaling Virtual Gaming Worlds (VGW): As Acquisition Manager for VGW (Chumba Casino, Global Poker, Luckyland Slots), Andreas managed $4M+ in monthly ad spend, opt",
        "on streamlining efforts to maximize user engagement through meticulously crafted landing pages and relentless A/B testing. The highlight of my early tenure at Bellabox was undoubtedly the launch of our record-breaking campaign i"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "ari@trysteadygrowth.com",
      "name": "Ari Pirutinsky",
      "candidate_id": "ari_at_trysteadygrowth_com",
      "merged_rank": 56,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 44,
      "profile_signal_score": 101,
      "matched_terms": [
        "Google Ads Management",
        "Google Ads",
        "ecommerce",
        "acquisition",
        "Social Media Marketing",
        "performance metrics",
        "roas"
      ],
      "snippets": [
        "...* ### Head Of Marketing at AdVenture Media Group (6/1/21 - 11/1/23) *Adventure Media Group is a unique Google Ads Management Company and PPC Agency in New York City, offering flat fees for any budget & delivering industry leading resu",
        "criber base for AMC Networks' streaming VOD service, Sundance Now. The primary marketing channel utilized was Google Ads, with a strategic approach that differentiated Sundance Now from competitors like Netflix and Hulu. Strate",
        "ce primary_specialty: Paid Search years_experience: 0 seniority: VP # Classifications industries: - Ecommerce - Marketing Agencies - Media audiences: - Businesses (B2B) - Consumers (B2C) company_stages:",
        "ers, with 65,000 new subscribers acquired. There was also a significant 61% reduction in the average cost per acquisition (CPA). Over the course of 12 months, the marketing budget was escalated from $50,000 to $750,000 monthly, ref",
        "sales staff. • Worked with marketing consultants to successfully create, implement and manage an online and social media marketing campaign • Facilitated and oversaw the rollout of Salesforce software for the sales team and assumed an adm"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "ash@creativefreedomsocial.com",
      "name": "Ash Kennedy",
      "candidate_id": "ash_at_creativefreedomsocial_com",
      "merged_rank": 57,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 44,
      "profile_signal_score": 59,
      "matched_terms": [
        "Social Media Marketing",
        "social media strategy",
        "ecommerce",
        "Sprout Social",
        "dtc",
        "seo"
      ],
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        "Present) Super organized Digital Marketer with a unique history of planning & executing creative projects in social media marketing and advertising roles for luxury and product-based brands, non-profits, subject matter experts, educational p",
        "ly.com/creativefreedomsocial/zoom-video-chat - Https://calendly.com/creativefreedomsocial/zoom-video-chat - Social Media Strategy, Analytics & KPIs, Data Analysis, Community Engagement, Project Management, Content Creation, Influencer Mana",
        "primary_specialty: Social Media years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Services audiences: - Businesses (B2B) - Consumers",
        "k, Google Analytics, HubSpot, Instagram, LinkedIn, Mailchimp, ManyChat, Meta App Campaigns, Photoshop, Slack, Sprout Social, Tiktok, Twitter, Youtube ## Industries Ecommerce, Local Businesses, Marketing Agencies, Services",
        "18 - 03/1/25) DBA Creative Freedom Social Marketing Providing Marketing services for premium B2B + B2C + DTC brands including: - SOCIAL MEDIA MANAGEMENT & STRATEGY - CONTENT CREATION & ENGAGEMENT - PR & PODCAST OUT"
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      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
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    {
      "email": "carlos@gilmedia.co",
      "name": "Carlos Gil",
      "candidate_id": "carlos_at_gilmedia_co",
      "merged_rank": 58,
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        "m 'GO2bank' under the guidance of the Chief Marketing Officer. Responsible for architecting and executing the social media strategy, utilized Salesforce Marketing Cloud to drive highly effective campaigns. Over a nine-month contract, our eff",
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        "uted a strategy that successfully launched Winn-Dixie's social media platforms. His efforts culminated in the acquisition of over 150,000 Facebook fans, in excess of 8,000 Twitter followers, and the engagement of more than 1,000 Pi"
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        "rimary_specialty: Growth Marketing years_experience: 0 seniority: VP # Classifications industries: - Ecommerce - Marketplaces - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C)",
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        "We're experts in generating revenue and leads using a data-driven and results-oriented approach. Focusing on Paid Social, Paid Search, Analytics and Marketing Strategy. ### Unknown Role at Unknown (- Present) *CarParts.com is",
        "xecution of the company's marketing strategy. His responsibilities encompassed business development, customer acquisition and retention, analytics, and the management of creative and content initiatives. A key focus of his tenure w"
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        "stagram. Tasked with both strategy formulation and execution, Sorrells developed a comprehensive social media content strategy, coordinated creative requests, published content, fostered community engagement, and monitored social media",
        "xt level ## Career Highlights - 125% rise in organic interactions leading to expansion of scope to launch paid social - 125% rise in organic interactions leading to expansion of scope to launch paid social - 125% rise in orga",
        "mary_specialty: Social Media years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages: - Expansion &",
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        "d leads. This indicates that David has a strong background in digital marketing, particularly in the areas of A/B testing, Google Ads, and website optimization, all of which he successfully applied in his work with Surface Shell.",
        "10, where it is mentioned that he found the \"sweet spot\" in content that connected with people and led to the acquisition of new, qualified leads. This indicates that David has a strong background in digital marketing, particularly"
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        "ager at Degree 33 Surfboards (06/01/18 - Present) Elizabeth Grajeda was tasked with managing a comprehensive paid advertising strategy for Degree 33, a surfboard company with both an online presence through a Shopify store and a physic",
        "ign structure by keyword intent: wholesale, celebrity brand, low funnel, and branded. Advised on remarketing, abandoned cart flows, and SERP dominance to outbid large resellers like Chewy on specific terms. Guided budget planning and"
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        "ing by creating oddball, entertaining, and relatable content, showcasing expertise in audience engagement and content strategy. Capitalized on popular trends, including the \"When I Walk Through\" trend, which achieved 1.3M views, 159K",
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        "play Network - LinkedIn - Meta App Campaigns - Unbounce max_ad_spend: \"$500K - $1M\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Thursday Night Magic - L Catterton working on JOTT now - H",
        "et linkedin: \"https://www.linkedin.com/in/lisajeannet\" location: Canada # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Local Businesse",
        "d Facebook Ads. The company had a strong brand presence but was struggling to drive conversions at a cost per acquisition (CPA) below $150. Before Lisa's involvement, DialMyCalls.com had limited activity on Facebook, primarily p"
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        "for the university's new offerings. Rich's work with UNE is a testament to his proficiency in executing paid social media marketing campaigns and generating leads within the education sector, particularly for B2C services. His ability to dri",
        "din: \"https://www.linkedin.com/in/richard-sweet\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses",
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        "t required a robust marketing strategy. His approach involved a combination of paid social media advertising, Google Ads search and display advertising, and the creation of dedicated landing pages aimed at lead generation. Additio"
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        "xperience primary_specialty: SEO years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages:",
        "x, a SaaS company in the email verification space, to enhance their conversion rates and lower their Cost Per Acquisition (CPA). To address these objectives, Weimer implemented a strategy that included comprehensive keyword researc",
        "more attention and increase the likelihood of conversions. 4. Audiences and Data Insights: Applying detailed audience segmentation and data analysis to refine targeting and personalize ad content for higher engagement and conversion rates.",
        "nd production execution.* ### Unknown Role at Blastoff PPC (- Present) *Blast Off PPC is a results driven digital marketing agency that offers PPC management, SEO, Geofencing, Landing Page Design, and Conversion Rate Optimization for client"
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        "paid social",
        "paid social campaigns",
        "retention",
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        "Social Media Marketing",
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        "- Sprout Social - TikTok Spark Ads - Tiktok - Twitter max_ad_spend: \"$0 - $25K\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Walt Disney Company - Surti Hospitality Group - MRG has_q",
        "tps://www.linkedin.com/in/trevor-jones-b8058892\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Senior # Classifications industries: - Local Businesses - Services",
        "esses achieve measurable growth and thrive online. ## Career Highlights - Launched and optimized targeted paid social campaigns, driving engagement and achieving consistent month-over-month reservation growth. - Refined Google Analytics",
        "ocal/franchise marketing, marketplace platforms (Amazon, DoorDash, Uber Eats), and email/SMS/loyalty to drive retention and LTV. *Darden Restaurants is a leading full-service restaurant company with over 1,800 locations, offerin"
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      "merged_rank": 68,
      "strategies": [
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      "strategy_hits": 1,
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        "subscription",
        "audience targeting",
        "klaviyo",
        "paid social",
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      ],
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        "Significant increase in followers for Pelican's social media pages reaching 300,000 followers. - Successful social media strategy allowed viewers to discover new listings and resulted in millions of dollars earned for the company. - The s",
        "sinesses (B2B) - Consumers (B2C) company_stages: - Mature & Established # Capabilities tools: - A/B testing tools (Optimizely - Agorapulse - Airtable - Asana - Campaign Monitor - Canva - Data Analyic",
        "llers in the Phoenix metropolitan area (Paradise Valley, Scottsdale, Arcadia, etc.).* ### Head Supervisor, Social Media Marketing at Interdependence Public Relations (10/1/20 - 06/1/21) ### Social Media Manager for Founder/Visionary at CE",
        "gn, photography, videography, landing pages, and graphics. *Amanda Weisman personal site with blog and email subscription integration; author-focused content aimed at individual readers.* ### Unknown Role at Fathom Events (- Pre",
        "ing cost. Oversee multi-million dollar ad budgets. Interpret data and analytics to make informed decisions on audience targeting. Serve as a liaison between the media agency, Facebook/Twitter/LinkedIn/Google reps, graphic designers, copyw"
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      "merged_rank": 69,
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        "Keap (fka Infusionsoft) - LinkedIn - Meta App Campaigns max_ad_spend: \"$100K - $500K\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Modumate - Glimmer Tours - ERA-co has_quantified_results:",
        "n rate optimization, Gabe succeeded in reducing Keap's cost per opportunity by 85%. While Gabe has managed paid social campaigns for multiple companies, his work at Keap stands out as a prime example of his expertise in leveraging Faceboo",
        "o their own case study when I lowered Keap's CPA by 70% with one video. ## Work History ### Paid Social Performance Marketing Manager at Gridwise (12/01/23 - Present) I led paid social advertising for Gridwise, a ride share app for gi",
        "edin: \"https://www.linkedin.com/in/gharrismedia\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Local Bu",
        "Marketers.csv generated_at: 2026-01-11T18:29:06.537773 --- # Gabe Harris I help brands conquer their acquisition goals with a science-based approach that delivers award-winning results*. With 9 years of paid social experie"
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      "email": "giannaleflar@gmail.com",
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      "merged_rank": 70,
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        "paid social",
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        "d influencer side of marketing. ## Career Highlights - Gianna implemented targeting tactics in the firm's paid social campaigns, which contributed to a 34% increase in monthly client intakes. - Gianna implemented targeting tactics in th",
        "- Grew social media impressions by 190% and engagements by 294% in first 2 months - I managed a $10K/month Meta Ads budget specifically aimed at driving OpenTable reservations, which resulted in a 32% increase in bookings. -",
        "d influencer side of marketing. ## Career Highlights - Gianna implemented targeting tactics in the firm's paid social campaigns, which contributed to a 34% increase in monthly client intakes. - Gianna implemented targeting tac",
        "icart Restaurant Group, Shark Week, Evamor Water, Pond Lehocky, Murray’s Cheese, etc. My experience spans social media marketing, paid ads, local store marketing, digital advertising, building personal brands, loyalty programs, and influe",
        "mary_specialty: Social Media years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Local Businesses - Services audiences: - Consumers (B2C) company_stages: - Expansion & Growth"
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    {
      "email": "tang.katherine.0328@gmail.com",
      "name": "Katherine Tang",
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      "merged_rank": 71,
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      "profile_signal_score": 121,
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        "Paid Social Media Marketer",
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        "imary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce audiences:[] company_stages:[] # Capabilities tools:[] max_ad_spend: Unknown channels: - Paid Soci",
        "Ecommerce audiences:[] company_stages:[] # Capabilities tools:[] max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - AKA NYC - National Hardlines - PowerPhyl Media Solutions",
        "Social Media Marketer, engaged with Zoro.com, an eCommerce platform specializing in tools, to optimize their social media advertising and drive site traffic. With a focus on both B2B and B2C segments, including small business owners, independe",
        "marily focused on the US market. Katherine's contribution to the campaign underscores her proficiency in Paid Social Media Marketing and her ability to drive performance within allocated budgets. *Capcom is a Japanese video game developer, p",
        "inkedin: \"https://www.linkedin.com/in/ktang0328\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce audiences:[] com"
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      "name": "Nick Perullo",
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      "merged_rank": 72,
      "strategies": [
        "content"
      ],
      "strategy_hits": 1,
      "strategy_score": 41,
      "profile_signal_score": 94,
      "matched_terms": [
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        "ecommerce",
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        "shed # Capabilities tools: - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Redi Supply LLC - Dow Jones - TTC Innovations has_quantif",
        "atforms for extended reach. Perullo's contribution to Accenture was marked by a strategic approach to paid social media marketing, focusing on lead generation and event-centric promotion, which yielded measurable improvements in the compan",
        "edin: \"https://www.linkedin.com/in/nick-perullo\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses",
        "s proficiency in paid social media marketing, with a proven track record of improving key sales and marketing performance metrics. His expertise in the Meta platform and his ability to drive tangible results in a competitive market make hi",
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Media - Services audiences: - Businesses (B2B) -"
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      "email": "rmccr008@gmail.com",
      "name": "Ryan McCrone",
      "candidate_id": "rmccr008_at_gmail_com",
      "merged_rank": 73,
      "strategies": [
        "content"
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        "resenting black girls within this community. The brand sought to expand its reach and sales through strategic social media marketing and community engagement. **Challenge**: The brand faced the challenge of establishing a strong online pr",
        "primary_specialty: Social Media years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses - Media - Services audiences: - Businesses (B2B) - Consumers (B2C) compan",
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        "by 32%, adding $400K net income ## Work History ### Digital Marketing Specialist - Senior PPC Manager (Google Ads, Facebook Ads and Bing Ads) at Get Hyped (06/1/25 - Present) ### Senior PPC Manager Strategist (Google Ads &",
        "primary_specialty: Paid Search years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Local Businesses - Marketplaces - Services - Software & Tech audiences: - Businesses (B2B)",
        ", free shipping/returns, and a consumer-focused product catalog (necklaces, earrings, bracelets, rings) and a subscription box. The brand also notes availability at Target, ind...* ### Senior PPC Manager Strategist (Google Ads &",
        "ed 315.43% revenue increase with 250% ROAS for Hey Harper. - Achieved 91% revenue increase for Poosh through campaign optimization. - Achieved 91% revenue increase for Poosh through campaign optimization. - Achieved 91% revenue increase f"
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        "seo"
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        "yee Advocacy, Online Reputation at Cardinal Financial Company, Limited Partnership (07/1/24 - Present) ### Social Media Marketing Manager | Social Strategy, Content Creation, and Trend Analysis at MarketerHire (06/1/22 - Present) B2B Mark",
        "(8/1/21 - 5/31/22) During her engagement with Gartner, a B2B consulting firm, Stephanie Melgoza managed the social media strategy for over 20 accounts. Her tenure saw a 66% increase in the company's social media following, culminating in a",
        "omplished Social Media and Communications professional with over six years of experience in brand management, content strategy and corporate communications. Proven track record of driving significant engagement and brand awareness acros",
        "- Expansion & Growth - Mature & Established # Capabilities tools: - Hootsuite - LinkedIn - Sprout Social - Twitter max_ad_spend: Unknown channels: - Social Media Manager # Quality Signals recent_compani",
        "de to support campaigns. ### Global Social Content Specialist | Content Creation, Employee Enablement, and Performance Reporting at IBM (01/1/20 - 01/1/20) IBM Systems Servers Brands (Power Systems, Z and LinuxONE) - IBM Systems Business"
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        "the initial 6 months in 2025. Directed activities across 26 countries and multiple platforms, including Meta, Google Ads, YouTube, LinkedIn, Stackadapt, PaymentDive, DV360, and Content Syndication for SMB and Enterprise. ### Ma",
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        "Paid Advertising",
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        "ds, Display, YouTube, Facebook Ads Manager, Twitter Ads, and LinkedIn Ads. In addition, she has experience in A/B testing, audience segmentation, remarketing campaigns, and website management, from tracking setup using Google Tag M",
        "YouTube, Facebook Ads Manager, Twitter Ads, and LinkedIn Ads. In addition, she has experience in A/B testing, audience segmentation, remarketing campaigns, and website management, from tracking setup using Google Tag Manager, to content upda",
        "e primary_specialty: Paid Search years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services - Software & Tech audiences: - Consumers (B2C) company_stages: - Expansion & Growth",
        "on programs to add value to the client while keeping a profitable ROAS and CPA. Natalia is well versed in media buying digital platforms, such as Google Ads, Display, YouTube, Facebook Ads Manager, Twitter Ads, and LinkedIn Ads."
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        "- Email tools (Mailchimp - Excel/Sheets - Facebook - Google Business Manager - Instagram - Klaviyo - Later - LinkedIn - Mailchimp - PowerBI - Powerpoint / Keynote - Sprout Social max_ad_spe",
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        "ience growth, and an estimated $1.5M in revenue • Developed and executed paid and organic B2B and B2C social content strategy for US, EU, LATAM, Brazil, and South Africa • Mentored and trained social media managers across internationa",
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        "digital marketing team responsible for developing and executing comprehensive digital advertising campaigns, social media marketing strategies, and web development projects for AdPro. ### Digital Marketing Manager at AdPro (01/1/23 - 01/1",
        "spects SEM strategy, including search engine optimization (SEO), pay-per-click (PPC) campaign management, and programmatic display, shopping, and video advertising. Collaborated with content and creative teams by providing keyword research,",
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        "SEM campaigns, encompassing SEO best practices, PPC advertising, programmatic display, video advertising, and paid social media marketing (SMM). I partnered with the web development team to ensure SEO best practices were integrated"
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    {
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        "rketers.csv generated_at: 2026-01-11T18:29:05.392731 --- # Aleksis Rae Ancheta ## Work History ### Lifecycle Marketing at Various Companies (03/1/21 - Present) Provide lifecycle and demand generation marketing service",
        "ons. She introduced new operational processes that integrated global and dynamic content snippets, as well as audience segmentation, optimizing the targeting and personalization of marketing campaigns. Furthermore, Aleksis spearheaded the",
        "paigns **Objective:** To enhance the effectiveness of Boon Supply's email marketing efforts and drive key performance metrics including revenue per campaign, orders per campaign, and click rates. **Background:** Boon Supply is an e",
        "ome furnishing company, required an adept email marketing strategist to enhance their customer engagement and retention through a robust email program. The company needed someone capable of managing a large customer database, exe"
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        "voice' for over 70 brands, creating copy and supporting images using Photoshop, Acrobat Pro, and InDesign. - Audience segmentation including developing a new female persona, building conversion pages, reducing Facebook CPC by 50%. - Audien",
        "months Email Marketing Campaigns: I create and manage targeted email campaigns that nurture leads, boost retention, and drive repeat business. Using platforms like Pardot, Marketing Cloud, and HubSpot, I automate customer jo",
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        "ere I use marketing automation to engage customers at every stage of their journey. From setting up automated email flows to nurturing long-term relationships, I ensure consistent and meaningful engagement. Beyond that, I help busi"
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        "linkedin: \"https://www.linkedin.com/in/billthai\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Local Businesses - Marketing A",
        "manage weekly ad campaigns across all social channels and 5+ business groups, maximizing user engagement and retention. • Analyze paid media campaigns for areas of optimization and improvement in audience targeting, creative, a",
        "- Powerpoint / Keynote - Reddit - Tiktok - Unbounce - etc) max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - MoneyGram International Inc - Ferguson LLC - Storyblaster"
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        "ly portfolio, drove consistent revenue growth of +15% QoQ - Consulted +350 SMBs on their digital marketing & Google Ads strategies - Consulted +350 SMBs on their digital marketing & Google Ads strategies ## Work History ##",
        "imary_specialty: Growth Marketing years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages:",
        "Mailchimp - Facebook - Figma - Google Adwords - Google Analytics - HubSpot - Instagram - Klaviyo - Notion - PDL - Pinterest - SendGrid / Mandrill - Snapchat max_ad_spend: Unknown channels:",
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        "ecisions, optimize campaigns, and achieve measurable results. ## Career Highlights - 40% recovery rate on abandoned carts and 30% uplift in first-time purchases from the welcome series. - 40% recovery rate on abandoned carts and",
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        "aigns. Additionally, Nanda's initiatives to expand Cvent's email list included the integration of an email subscription link in the website footer, the introduction of a pop-up offering a free resource, and the creation of a cust",
        "executing data-driven marketing strategies to drive significant business growth. Skilled in user acquisition, retention, and lifecycle marketing. Experienced in using advanced analytics to inform decisions, optimize campaigns, an"
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        "rimary_specialty: Social Media years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Marketplaces - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C)",
        "utive decision-making. ### Global Social Media Marketing Lead at Lexmark (06/1/22 - 02/1/23) • Led global social media strategy for B2B and B2C audiences across Healthcare, Retail, IoT, Manufacturing, Sustainability, and Security sectors",
        "on of user-generated content, which collectively enhanced the brand's social media influence. In the realm of paid advertising, she successfully scaled the monthly ad spend to a multimillion-dollar budget, showcasing her capability in m",
        "ature & Established # Capabilities tools: - Facebook - Hootsuite - Instagram - Pinterest - Sprout Social max_ad_spend: Unknown channels: - Social Media Manager # Quality Signals recent_companies: - CVS"
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        "acquisition",
        "Social Media Marketing",
        "paid social campaigns",
        "audience targeting",
        "lifecycle",
        "ecommerce",
        "Paid Social Media Marketer",
        "klaviyo",
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        "roas",
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        "tlined in the profiles. Both profiles mention Truvani in the context of her background in direct-to-consumer (DTC) marketing and community engagement, as well as her experience with health and wellness brands. ### Unknow"
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        "as a platform for sales and retail opportunities. **Challenge:** The challenge was to launch and manage a social media strategy that would resonate with Cartoon Network's diverse audience, integrate sales and retail seamlessly, and creat",
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        "ue and requires a bespoke strategy built towards increasing ROI. ### Unknown Role at Unknown (- Present) *Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands",
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        "o-consumer (DTC) sectors, played a pivotal role in advancing the marketing strategies of Four Sigmatic, a DTC subscription coffee brand. During his engagement, Jesse was responsible for overseeing various growth initiatives, includi",
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        "o growth strategies for clients within the food and beverage sector. His responsibilities included overseeing paid social campaigns, handling budgets, and meeting growth objectives tailored to each client's needs. *Hawke Media is",
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        ".* ### Trainer at Growth Tribe (04/01/23 - 09/01/23) At Growth Tribe, Melissa served as a trainer for the Social Media Marketing Crash Course. The course is praised for its comprehensive structure and practical templates that enhance ever",
        "stablished # Capabilities tools: - Canva - Hootsuite - HubSpot - LinkedIn - Photoshop - Sprout Social max_ad_spend: Unknown channels: - Social Media Manager # Quality Signals recent_companies: - Grow",
        "ss pitches ### Senior Social Media Strategist at SocialChain (07/1/21 - 03/1/22) Client: Zalando, fashion ecommerce ### Senior Social Media Strategist at The Social Chain AG (7/1/21 - 3/1/22) At The Social Chain AG, Melis",
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        "evidenced by a growth in their Facebook following from 5,000 to 24,000 likes. Furthermore, she orchestrated a social media advertising campaign that achieved over 4 million impressions and contributed to a 200% increase in website traffic. Thes",
        "es. Her role involved the strategic creation of social media content that was consistent with the Institute's paid advertising efforts. The objective was to increase the number of signups for these events, and her campaign successfully"
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        "hroughout her profile, Ashley's experience with Beachly is mentioned as a key aspect of her expertise in paid social media marketing, particularly within the DTC e-commerce space. Her work with Beachly is used to exemplify her skills in scali",
        "edin: \"https://www.linkedin.com/in/ashleyelfend\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Marketing Agencies"
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        "h AG Jeans focused on optimizing the company's advertising spend and enhancing revenue through strategic paid social media marketing. During her tenure, Carlee implemented a series of targeted ad creative concepts and conducted audience testi",
        "ction, repair, cleansing, styling) sold through direct-to-consumer ecommerce with product pages, reviews, and subscription options, while also maintaining professional distribution channels and a K18 Pro ecosystem for salons and dis",
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        "and card acceptance.* ### Unknown Role at Yelp (- Present) **Case Study: Jason Tabuzo's Impact on Yelp's Paid Advertising Strategy** **Client:** Yelp (yelp.com) **Background:** Yelp is a popular consumer review platform that",
        "8:29:06.427915 --- # Jason Tabuzo Performance Marketing Expert (in both strategy and execution) across paid social, paid search, DTC, Amazon, brand, and creative. Have led growth marketing efforts across a variety of industr",
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        "Instagram, and developed existing email program, Facebook, Twitter and Yelp pages through audience analysis, A/B testing, content creation, customer service and engagement. <br><br> Doubled e-club subscriptions in 2 years (370,000",
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        "nt while preserving the brand's voice and identity. She is skilled in copywriting, management, analytics, and paid social advertising. The case of NAIA showcases her capability to use social media as a tool for targeted marketing a",
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        "ag Strategy:** Developing hashtag strategies to maximize content visibility and engagement on LinkedIn. 3. **Performance Reporting:** Providing detailed monthly reports to track KPIs and ROI, enabling data-driven decision-making. 4. **Affi",
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        "s\":[\"ith Dudley Stephens showcases her capability to significantly enhance a brand's revenue through targeted paid social media marketing efforts. *Elevated classics in recycled performance fabrics Headquartered in Greenwich, Conne"
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        "efforts contributed to a significant 40% increase in app users, which was a direct reflection of the enhanced social media strategy. - Revenue Impact: The growth in app users positively impacted Mutual's revenue, as more users opted for Pre",
        "quire new ones. This growth was intended to drive revenue by increasing the sales of Mutual's Premium account subscriptions. Strategy and Execution: Jackie Welling, a seasoned freelance marketer, was brought on board to spearhea",
        "specialty: Social Media years_experience: 0 seniority: Mid # Classifications industries: - Apps - Ecommerce - Services audiences: - Consumers (B2C) company_stages: - Expansion & Growth - Mature & Establi",
        "remium account subscriptions. Conclusion: Jackie Welling's work with Mutual demonstrates her expertise in social media marketing and her ability to drive meaningfulresults. Her strategic content creation and community engagement efforts n",
        "In an increasingly competitive digital landscape, Mutual sought to enhance its online presence and drive user acquisition and retention through its social media channels. Objective: The primary objective was to grow Mutual's so"
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        "underscore the freelancer's ability to effectively engage with and grow a brand's audience through strategic social media marketing. *Victoria's Secret operates a consumer retail platform offering lingerie, sleepwear, beauty, activewear, an",
        "During the COVID-19 pandemic, a marketing freelancer was tasked with developing and executing a comprehensive social media strategy for Victoria's Secret. This strategy was aimed at bolstering the brand's digital presence during a time when",
        "primary_specialty: Social Media years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Services audiences: - Consumers (B2C) company_stages: - Mature & Established # Capabilities",
        "ancer's strategic execution led to impressive results, including a significant increase in sales and customer acquisition that exceeded the set targets. The combination of sampling, in-store enhancements, influencer partnerships, a",
        "constant monitoring and adaptation to the fast-paced nature of viral trends. **Results:** While specific performance metrics and outcomes of the Viral Items Shop project are not available for disclosure, the freelancer's involvement p"
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        "product initiatives. Spearheaded martech stack evolution to support lead generation, customer engagement, and retention. *Skopenow offers an integrated OSINT-based online research and security platform for qualified organization",
        "arehousing, he was able to refine audience targeting, which resulted in a decrease in the cost per new client acquisition from $140 to $38 over a five-month period. This outcome was facilitated by the introduction of 1,400 distinct",
        "in a high-velocity, startup environment. Oversaw strategy across user acquisition, community engagement, and performance marketing. Collaborated closely with executive leadership on investor relations and product-market fit refinement. #",
        ", including broadcast, digital out-of-home (OOH), social media platforms like Facebook and Instagram, search, programmatic display, and over-the-top (OTT) media services. During his tenure with Service King, Joe's marketing initiatives l"
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        "ories focused on individual artists.* ### Unknown Role at Viventive (- Present) ### Founder - Performance Media Buying & Account Management at Mass Conversions (07/1/22 - 11/1/24) ### Unknown Role at Viventive (- Present)",
        "gn and increase revenue through Facebook Ads. **Background:** Best Self Co, known as the \"poster child of Shopify success,\" engaged the expertise of Joshua Gatewood, a seasoned Paid Social Media Marketer with 5 years of exp",
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        "ment and monitoring of KPIs tailored to each stage of the customer journey. A key focus was the refinement of audience targeting and segmentation, which resulted in improved conversion rates across the various brands such as Shari's Berri",
        "ences; improved open rate and click rate and lowered unsubscribe rate through effective customer journeys and A/B testing. • Generated leads by strategically integrating data science models and predictive analytics in MAPs and acc",
        "creation of marketing and sales qualified opportunities. Her responsibilities included audience segmentation, content strategy, subject line and content testing, and mapping customer journey paths. She also provided regular reporting an",
        "mer engagement and the creation of marketing and sales qualified opportunities. Her responsibilities included audience segmentation, content strategy, subject line and content testing, and mapping customer journey paths. She also provided re",
        "ate for email campaigns. Her efforts in conversion optimization and alignment with the sales team, along with retention and loyalty strategies, were instrumental in driving the division's success. Regular reporting and analysis w"
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        "//www.linkedin.com/in/kelli-miller-mba-25a58846\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce audiences: - Consum",
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        "0% rise in organic growth. Additionally, she collaborated with the ads team to integrate organic content with paid advertising campaigns, demonstrating her proficiency in combining organic and paid marketing strategies. Professional",
        "cated case study. This emphasis suggests that her contributions had a significant impact on Piedmont Health's social media strategy and execution. **Conclusion:** Rita Siniscalchi's engagement with Piedmont Health showcases her ability t",
        "nds social media pressance on Facebook, Twitter, and Instagram. •Created daily content and developed targeted social media advertising for 2-5 brands. • Improved digital communication for a variety of small businesses owners. •Assisted in vario",
        "of Piedmont Health's marketing strategy, reflecting her expertise and the value she brings to the table as a social media marketing professional. **For Recruitment Consideration:** Rita's experience with Piedmont Health positions her as",
        "execution. **Conclusion:** Rita Siniscalchi's engagement with Piedmont Health showcases her ability to lead creative direction, strategize content planning, and collaborate effectively with advertising teams to enhance a company's socia"
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        "quickly hire...* ### Unknown Role at Christian Dior Couture (- Present) Case Study: Susan Zou's Strategic Social Media Marketing for Christian Dior Couture *Dior's site section for selecting country/region and language, linking to region",
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        "different lines of business within USAA. Execution: The freelancer's role encompassed the entire campaign lifecycle. This included: - Planning: Crafting strategic plans for direct-response and awareness campaigns on a quar",
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        "marketing strategies and campaigns contributed to a doubling of the brand's revenue. His proficiency in paid social media marketing, with a focus on platforms such as Facebook and Instagram, was central to these results. Vincent demonstrated",
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        "ng efforts and managing comprehensive digital campaigns. Their success in enhancing online sales and tracking performance metrics is indicative of their proficiency in E-commerce and Google Ads management. This case study reflects the free",
        "nce in the online Divorce company sector within South Africa, leading to a marked rise in visibility and lead acquisition for the firm. This case demonstrates the freelancer's capability to deliver tangible results in search market"
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        "we have setup back end customer data to optimize towards newly subscribed customers. *Lockhern Digital is a performance marketing agency offering Google & Microsoft Ads, Meta Ads, SEO/AI SEO, email marketing, Google Business Profile, Yelp",
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        "ad spend, successfully scaling accounts from $5K to over $100K per month while maintaining strong, profitable ROAS. I’m data-driven, optimization-obsessed, and focused on full-funnel execution to maximize performance. Beyon"
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        "re is no explicit mention of direct work experience with Agoda (agoda.com). The freelancer, Hari, has managed paid social strategy and campaigns for over 20 major retail and travel companies across the Americas and has managed subs",
        "eting & growth leader with 15+ years of experience (inc. 6 years at Google) in exceeding revenue and customer acquisition goals via product led growth (PLG) & sales led growth (SLG) for Enterprises & SMBs. As VP of Growth at Freed,",
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        "er and enterprise tech products: $XB+ ARR SMB/Enterprise solution (Google Maps) & XXXM+ ARR consumer internet subscription business (Google Fiber) ### Digital Marketing at Google (05/1/16 - 02/1/18) ### Head Of Growth, Latin Ame"
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        "ss global markets, indicating her proficiency in project management and performance optimization. She led the social media strategy for Play-Doh on platforms like Instagram and Facebook, managing content creation that adhered to the brand's",
        "cost per acquisition (CPA) and securing high lifetime value (LTV) customers. Her approach included extensive A/B testing and the production of over three new video ads per month in collaboration with the internal creative team. *",
        "t) During her tenure at KiwiCo from July 2016 to July 2019, Kim Cupka was instrumental in the company's user acquisition growth, which saw an increase in new users from 6,000 to 240,000 per month during peak seasons. This period a"
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        "- Grew sales by 200% while doubling ad budget, helping Fyrtorr achieve increased ROAS and Profitability from Google Ads. - Grew sales by 200% while doubling ad budget, helping Fyrtorr achieve increased ROAS and Profitability fro",
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      "email": "nsmith.emarketing@gmail.com",
      "name": "Nick Smith",
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        "2) Just One Dime (justonedime.com) trains entrepreneurs in 100+ countries how to build profitable Amazon and eCommerce companies. *A brokered premium domain listing for JOD.com, currently for sale at $170,000, with an 'Make An",
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        "Smith's strategic approach to managing the Google Ads account yielded measurable improvements in the agency's performance metrics. *Digital Air Strike is an automotive marketing and advertising agency offering CDXP technology and digital",
        "22) Skyrush Marketing (skyrushmarketing.com) blends effective creative capabilities with world-class digital media buying & execution. Skyrush has the talent, technology innovation and the bandwidth to deliver ROI for U.S and Globa"
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        "da, and Australia. This suggests that he has experience with international markets and is capable of handling social media advertising campaigns for e-commerce fashion brands on platforms under the Meta umbrella, such as Facebook and Instagram.",
        "n: \"https://www.linkedin.com/in/stuartdunbabin\" location: United Kingdom # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce audiences: - Consum",
        "lished # Capabilities tools: - AdEspresso - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Skylight - Glamify Fashion - Yappy.com has_quantified_res",
        "rovide enough information to assess the impact of his work or the strategies he employed while managing their social media marketing campaigns. *Glamify operates an online fashion store offering loungewear, activewear, co-ords, festival/conc"
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        "e their digital advertising efficiency. The freelancer's initial focus was on reducing the company's cost-per-acquisition (CPA). Within the first two weeks, they managed to decrease the CPA from 1,200 DKK to 800 DKK. Over the cours",
        "ng Google Partnership, audits, reporting, and strategy. Driving process optimization, automation via scripts, A/B testing, and fraud prevention tools. Focused on ROAS/ROI, funnel strategies, and ongoing account optimization with to",
        "ance, to building campaigns entirely from scratch. Additionally, I assist with tracking setup, analytics, and paid social (Facebook Ads) to ensure accurate measurement and stronger ROI. ### Operation Management (Fractional COO)"
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      "email": "alexandriamcarranza@gmail.com",
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        "trated a significant increase in customer engagement but also surpassed the HVAC industry's standard cost per acquisition (CPA), which averages at $30 per call. The efficiency of the campaign was evident in the high volume of calls",
        "lities tools: - AdEspresso - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Aire Serv UK - Aire Serv - Grain and Berry has_quantified",
        "Unknown Role at Aire Serv UK (- Present) Engagement: Alexandria Carranza was contracted to enhance the paid social media marketing efforts for AireServ of Wake County, an HVAC service provider. Her primary objective was to increase customer"
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        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - ActiveCampaign - CRMs (Salesforce - Canva - Constant Contact - Data Analyi",
        "ted key automations into Klaviyo and built revenue-driving workflows, including welcome/onboarding sequences, abandoned cart recovery, post-purchase nurturing, and seasonal reactivation flows. Leveraged automation, A/B testing, and re",
        "email strategy that spoke directly to subscriber needs, driving 18% more clicks - Developed and executed B2B lifecycle marketing campaigns, enhancing lead nurturing and accelerating the sales pipeline by 32%. - Developed and ex",
        "rketer at HDpiano (6/1/24 - 12/31/24) Served as email marketing consultant to help the organization grow its subscription business. Was able to institute several new automated flows for abandon cart, winback and customer acquisitio",
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        "ry_specialty: Growth Marketing years_experience: 0 seniority: Senior # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Marketplaces - Services - Software & Tech audiences",
        "rolia With 8+ years of experience, Rahim specializes in paid search with Google, YouTube, and Bing Ads and paid social with Meta, TikTok, Instagram, LinkedIn, Pinterest, and Snapchat. He drives strategic campaigns, hands-on exec",
        "Y.* ### Growth Marketer at Proclamation Jewelry (01/01/25 - Present) A Marketing Expert to optimize their Google Ads, Google Merchant Center, and Google Analytics for a luxury jewelry e-commerce brand. This role involves condu",
        "customer engagement and loyalty, website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap. • Regularly meeting with content managers to strategize, evaluate, and determine the next steps. •",
        "to maintain competitive advantage, including updates to social media marketing, attribution, and programmatic media buying. Achievements: • Portfolio of 31 clients. • Estimated total spend of 2.4m for paid campaigns on Facebook"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "richwatson27@gmail.com",
      "name": "Rich Watson",
      "candidate_id": "richwatson27_at_gmail_com",
      "merged_rank": 180,
      "strategies": [
        "structured"
      ],
      "strategy_hits": 1,
      "strategy_score": 4,
      "profile_signal_score": 171,
      "matched_terms": [
        "subscription",
        "ecommerce",
        "shopify",
        "Paid Social Media Marketer",
        "paid social",
        "acquisition",
        "Social Media Marketing",
        "retention",
        "roas"
      ],
      "snippets": [
        "mmerce storefront.* ### Unknown Role at Mama Box Australia (- Present) Engagement Overview: *A pregnancy subscription box service that delivers curated pregnancy essentials to customers' doors, with options for monthly or trime",
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company_stages: - Expansion &",
        "in products for breastfeeding mothers, sought to expand its online presence and increase sales through a new Shopify store and targeted advertising campaigns. *An online store branded as The Breastmilk Queen offering breastfe",
        "tage # Capabilities tools: - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Numbase - Veso - TinyURL has_quantified_results: false n",
        "in: \"https://www.linkedin.com/in/rich-s-watson\" location: United Kingdom # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Software & Tech a"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "sam@atomicclock.uk",
      "name": "Sam Edwards",
      "candidate_id": "sam_at_atomicclock_uk",
      "merged_rank": 181,
      "strategies": [
        "structured"
      ],
      "strategy_hits": 1,
      "strategy_score": 4,
      "profile_signal_score": 7,
      "matched_terms": [
        "Paid Social Media Marketer",
        "paid social"
      ],
      "snippets": [
        "{\"email\":\"sam@atomicclock.uk\",\"full_name\":\"Sam Edwards\",\"roles\":\"Creative Strategist, Paid Social Media Marketer\",\"skills\":\"\",\"tools\":\"\",\"industries\":\"\",\"strategy\":\"structured\"}"
      ],
      "profile_source": "candidate_source",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "sara.zaccaro@gmail.com",
      "name": "Sara Zaccaro",
      "candidate_id": "sara_zaccaro_at_gmail_com",
      "merged_rank": 182,
      "strategies": [
        "structured"
      ],
      "strategy_hits": 1,
      "strategy_score": 4,
      "profile_signal_score": 64,
      "matched_terms": [
        "social media strategy",
        "paid social",
        "ecommerce",
        "Paid Social Media Marketer",
        "Sprout Social",
        "acquisition"
      ],
      "snippets": [
        "way they serve their customers. They offer a comprehensive suite of digital transform...* ### Global Brand Social Media Strategy Lead at Publicis Sapient (02/1/22 - 02/1/24) ### Senior Manager, Global Brand Social Strategy | Organic & Pa",
        "kedin: \"https://www.linkedin.com/in/sarazaccaro\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Media - Se",
        "imary_specialty: Paid Social years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Media - Services - Software & Tech audiences: - Businesses (B2B) - Consumers (B2C) company",
        "ns - Salesforce - Sisense - Sprout Social - Tiktok max_ad_spend: \"$100K - $500K\" channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Accenture - Crate and Barrel - Sony Music Entertainment h",
        "Network - Hootsuite - Instagram - LinkedIn - Meta App Campaigns - Salesforce - Sisense - Sprout Social - Tiktok max_ad_spend: \"$100K - $500K\" channels: - Paid Social Media Marketer # Quality Signals r"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "stephenkleiner@gmail.com",
      "name": "Stephen Kleiner",
      "candidate_id": "stephenkleiner_at_gmail_com",
      "merged_rank": 183,
      "strategies": [
        "structured"
      ],
      "strategy_hits": 1,
      "strategy_score": 4,
      "profile_signal_score": 180,
      "matched_terms": [
        "subscription",
        "retention",
        "ecommerce",
        "Paid Social Media Marketer",
        "paid social",
        "media buying",
        "Programmatic Advertising",
        "Social Media Marketing",
        "performance marketing",
        "audience targeting",
        "acquisition",
        "dtc",
        "roas"
      ],
      "snippets": [
        "s affordable and convenient for ...* ### Unknown Role at Loot Crate (- Present) *Loot Crate is a consumer subscription service that ships monthly boxes of pop culture collectibles, apparel, and licensed gear to fans. It offers m",
        "mance indicators such as product views, return on ad spend, cart additions, net promoter scores, and customer retention. *Proactiv is a consumer skincare brand offering dermatologist-developed acne-fighting routines and products",
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses - Marketing Agencies - Services - Software & Tech audiences: - Businesses",
        "Google Analytics - Google Campaign Manager - Google Tag Manager max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Joe'y - Atlas Bar Inc - Mindshare has_quantified_results:",
        "tps://www.linkedin.com/in/digitalswissarmyknife\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Local Businesses"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    },
    {
      "email": "tkerth22@gmail.com",
      "name": "Trent Kerth",
      "candidate_id": "tkerth22_at_gmail_com",
      "merged_rank": 184,
      "strategies": [
        "structured"
      ],
      "strategy_hits": 1,
      "strategy_score": 4,
      "profile_signal_score": 101,
      "matched_terms": [
        "ecommerce",
        "subscription",
        "Paid Social Media Marketer",
        "paid social",
        "lifecycle",
        "retention",
        "roas",
        "acquisition",
        "dtc"
      ],
      "snippets": [
        "e primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Marketing Agencies audiences: - Businesses (B2B) - Consumers (B2C) company_stages: - Expansio",
        "etabolism, digestive/gut, cognitive health, hair & skin) with an emphasis on healthy aging. The site promotes subscriptions, coaching, community, ...* ### Unknown Role at BioTrust Nutrition (- Present) Trent has managed signific",
        "lities tools: - AdEspresso - Excel/Sheets - Google Analytics max_ad_spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Ministry of Supply - Common Thread Collective - Native Pat",
        "tps://www.linkedin.com/in/trent-kerth-b92082159\" location: United States # Experience primary_specialty: Paid Social years_experience: 0 seniority: Mid # Classifications industries: - Ecommerce - Marketing Agencies",
        "nsume...* ### Sr Paid Social Manager at Common Thread Collective (01/1/21 - 12/1/21) - Oversaw the entire lifecycle of talent acquisition, onboarding, and training processes, ensuring a seamless and efficient transition for"
      ],
      "profile_source": "fallback_profile",
      "selected_for_evaluation": false,
      "selected_reason": []
    }
  ]
}

{
  "schema_version": "CandidateScoringRubricV2",
  "generated_at": "2026-07-09T15:56:01.995Z",
  "role_key": "paid-social-media-marketer",
  "role_title": "Paid Social Media Marketer",
  "score_range": "0-100",
  "hard_fail_cap": 59,
  "dimensions": [
    {
      "key": "hard_requirements_fit",
      "label": "Hard requirements fit",
      "weight": 25,
      "guidance": "Strictly rewards concrete evidence that the candidate satisfies the role's HARD requirements. If a hard requirement is missing or contradicted, this score must be low and passes_all_hard must be false."
    },
    {
      "key": "functional_expertise",
      "label": "Functional expertise",
      "weight": 20,
      "guidance": "Rewards depth and specificity in the core function requested by the role, such as SEO, paid media, lifecycle, content, brand, creative, analytics, or growth."
    },
    {
      "key": "industry_audience_relevance",
      "label": "Industry and audience relevance",
      "weight": 12,
      "guidance": "Rewards comparable company stage, industry, audience, business model, regulatory context, marketplace, B2B/B2C motion, or customer segment evidence when relevant to the brief."
    },
    {
      "key": "hands_on_execution",
      "label": "Hands-on execution",
      "weight": 15,
      "guidance": "Rewards candidates who personally build, ship, optimize, write, manage, analyze, or execute the work. Penalize profiles that only show delegation or high-level advisory work when the role needs an operator."
    },
    {
      "key": "strategy_and_judgment",
      "label": "Strategy and judgment",
      "weight": 10,
      "guidance": "Rewards diagnosis, prioritization, planning, creative judgment, testing judgment, or ability to translate business goals into a practical marketing plan."
    },
    {
      "key": "tool_platform_fit",
      "label": "Tool and platform fit",
      "weight": 8,
      "guidance": "Rewards evidence with tools, platforms, channels, analytics systems, ad platforms, CMSs, ESPs, CRMs, or workflows that the role explicitly or strongly implies."
    },
    {
      "key": "measurement_optimization",
      "label": "Measurement and optimization",
      "weight": 6,
      "guidance": "Rewards reporting, experimentation, KPI ownership, funnel diagnosis, performance iteration, attribution, and ability to improve results from evidence."
    },
    {
      "key": "availability_budget_fit",
      "label": "Availability, budget, and engagement fit",
      "weight": 4,
      "guidance": "Rewards fit to budget, timeline, geography/timezone, availability, engagement type, and communication expectations. These are soft unless the requirements make them hard."
    }
  ],
  "notes": [
    "This fixed rubric is role-neutral. The LLM applies each dimension against the specific brief, classified requirements, and candidate profile evidence.",
    "The pipeline recomputes the final score from these dimensions and caps hard-fail candidates at 59."
  ]
}

{
  "schema_version": "FinalistRerankV1",
  "role_key": "paid-social-media-marketer",
  "overall_rationale": "Two candidates — Leah Lockyer and Garrison Yang — pass all hard requirements with meaningful evidence across Meta, Google Ads, TikTok Ads, multi-client management, seniority, audience segmentation, and performance reporting. Leah ranks #1 due to her unmatched fractional multi-client agency model (Eight years at Three Ladders Marketing managing clients across ecommerce, healthcare, and lifestyle), $2M+/month in personally managed paid media spend, and the most direct structural match to Modern PR's day-one autonomy requirement. Garrison ranks #2 with exceptional Meta depth ($100K–$200K/day at Calm) and multi-client portfolio management (10+ advertisers, $200M+ collective spend) but faces a meaningful budget risk at $80/hr vs. the $5K/month retainer and thin standalone TikTok case-study evidence. David Lorango is ranked #3 as the strongest near-miss: he clears all three channel hard requirements with hands-on language (\"Execute on all paid media campaigns for Meta, Google and TikTok\"), has strong DTC/consumer brand relevance, but his multi-client agency-side proof is the weakest of the top three and his rate at $75/hr sits at or slightly above the $5K/month ceiling. The remaining candidates all fail at least one HARD requirement — most commonly Google Ads (Amber Williams, Jose Otero, Bobby Taslimi, Cameron Rzonca, Ryan Williams) or multi-client agency environment (Ryan Stafford, Pat Gibson, Chris Ahn). Chris Ahn is the strongest of the hard-fail group due to his six concurrent multi-platform client engagements and confirmed TikTok zero-to-one builds, but his $100/hr rate is a meaningful budget hard-fail. Pat Gibson and Ryan Stafford are flagged as additional GM review candidates for their otherwise strong Meta/Google depth. Roxane Chabassier is noted for her Sprout Social confirmation and $1M/month spend management but cannot satisfy Google Ads or multi-client agency requirements from available evidence.",
  "recommended_order": [
    {
      "candidate_id": "leah_lockyer_at_gmail_com",
      "email": "leah.lockyer@gmail.com",
      "name": "Leah Lockyer",
      "rank": 1,
      "recommendation": "recommend",
      "score_adjustment": 0,
      "rationale": "Leah is the strongest overall fit for this role. Her 8-year fractional multi-client agency model at Three Ladders Marketing directly mirrors Modern PR's structure — she autonomously manages growth marketing across ecommerce, healthcare, lifestyle, technology, and education simultaneously, which is the precise multi-client, autonomous-execution context Jennifer needs. Meta, Google, and TikTok are all confirmed across multiple roles with quantified ROAS and revenue outcomes ($2M+/month in managed spend, 4:1 ROAS driving $6M to $43M in revenue). She has 20+ years of hands-on execution, meaning she has no ramp-up requirement. The primary soft risks are: (1) her $150/hr rate could translate to $6,000–$9,000/month at higher hours, slightly above the $5K/month retainer ceiling — but her fractional model is inherently flexible and this can be scoped to fit; (2) TikTok is listed across multiple roles but lacks a campaign-count deep-dive; (3) no explicit Sprout Social mention. These are manageable tradeoffs for what is otherwise the clearest peer-level operator match in the pool.",
      "tradeoffs": [
        "Rate at $150/hr may exceed the $5,000/month retainer at 20 hrs/week (~$6,000/month) — needs explicit scoping to 15 hrs/week or a fixed monthly retainer agreement",
        "TikTok Ads is confirmed across multiple roles but lacks a dedicated standalone TikTok campaign case study at the 20+/month volume scale",
        "No mention of Sprout Social in tool stack — she uses TripleWhale and Klaviyo for attribution/reporting; may need minor onboarding to Sprout Social specifically",
        "No explicit AI/generative search awareness cited in profile — an IMPORTANT (not HARD) requirement that warrants a direct question in screening"
      ],
      "evidence_snippets": [
        "Fractional Head of Marketing at Three Ladders Marketing (2018–Present): Grow sustainable customer acquisition, revenue, profit, website traffic and retention via paid and organic digital marketing channels across ecommerce, healthcare, lifestyle, technology and education industries",
        "Proven management of ~$2M+/month in paid media spend across all major channels: Meta, Google, TikTok, LinkedIn, Pinterest, email & SMS marketing (Klaviyo), affiliate/influencers, CTV, display / programmatic",
        "Accelerated gross revenue from $6 million to $43 million in four years with a return on advertising spend (ROAS) of 4:1; leveraged sales and marketing data to test and optimize campaign performance",
        "Successfully managed and optimized full-funnel digital advertising campaigns across Google, Meta, Bing, LinkedIn, TikTok, Reddit, SEO, email and SMS - delivering measurable leads and sales in both B2C and B2B markets",
        "As a fractional growth marketer for the last 8 years, I focus on hands-on strategy and execution of digital marketing for both B2C and B2B brands",
        "Build forecasts, reports and establish key performance indicators (KPIs) and attribution models. Analyze data to manage benchmarks and identify new opportunities"
      ]
    },
    {
      "candidate_id": "g_at_u13n_com",
      "email": "g@u13n.com",
      "name": "Garrison Yang",
      "rank": 2,
      "recommendation": "recommend",
      "score_adjustment": 0,
      "rationale": "Garrison is the strongest candidate for raw Meta Ads execution depth and multi-client portfolio management at scale. Managing $100K–$200K/day at Calm and $100K/day at Upstart, and leading 10+ advertiser accounts with $200M+ collective annual spend through the Facebook Disruptors program, directly satisfies the multi-client management hard requirement (req_005) with more documented scale than any other candidate. TikTok is confirmed at Hint alongside Facebook, Google, YouTube, and other platforms, and his programmatic tool experience (Doubleclick, AdRoll) partially addresses the Propellant nice-to-have. His creative strategy depth (Nike: 16,000 products × 32,000 videos) and performance sophistication (Looker, Tableau, Segment) are elite. Key risks: the $80/hr rate likely overshoots the $5K/month retainer budget at 15–20 hrs/week (worst case ~$6,880/month at 20 hrs); TikTok lacks a standalone campaign case study; Google Ads is inferred via Search Ads 360/Kenshoo rather than directly cited; no Sprout Social. These are real but surmountable with rate negotiation and direct screening.",
      "tradeoffs": [
        "Rate at $80/hr exceeds $5,000/month retainer at 20 hrs/week (~$6,880/month) — budget negotiation needed; only fits at 15 hrs/week (~$5,160/month, still marginal)",
        "TikTok Ads is confirmed as a used platform but lacks a dedicated standalone TikTok Ads campaign case study — confirmation needed in screening",
        "Google Ads is inferred via Search Ads 360, Kenshoo, and Doubleclick rather than explicitly named in campaign narratives — verify direct Google Ads Manager execution history",
        "No Sprout Social or PA11Y in tool stack — analytics stack (Looker, Tableau) is strong but not agency-specific reporting tools",
        "No explicit AI/generative search awareness cited — IMPORTANT requirement not addressed in profile"
      ],
      "evidence_snippets": [
        "managed a daily Facebook advertising budget that fluctuated between $100,000 to $200,000... contributed to Calm's 200% annual growth in both 2019 and 2020",
        "leading a team that managed advertising campaigns for over 10 advertisers, with a collective annual spend exceeding $200 million... Rothy's and Curology achieving 200-300% year-over-year growth",
        "tactical use of a diverse array of digital platforms—including Facebook, Google, YouTube, TikTok, Snapchat, Twitter, Reddit, and LinkedIn",
        "scaled [Upstart's] Facebook advertising budget to $100,000 per day... implementation of signal segmentation, which improved the quality of credit applicants",
        "launched a dynamic creative strategy that encompassed a creative test across 16,000 products and 32,000 videos (Nike North America Performance Marketing)",
        "reduction in the net cost per lead by an estimated 10%... expanded the volume of leads generated by 150% (SurveyMonkey B2B lead gen)"
      ]
    },
    {
      "candidate_id": "dlorango_at_gmail_com",
      "email": "dlorango@gmail.com",
      "name": "David Lorango",
      "rank": 3,
      "recommendation": "recommend",
      "score_adjustment": 0,
      "rationale": "David is the strongest candidate who explicitly names all three required platforms — Meta, Google Ads (Search, Shopping, PMax), and TikTok Ads — with hands-on execution language at scale (EUR 800k/month at Scandinavian Biolabs, 7-figure DTC scaled in 3 months at Glas Water). His DTC/consumer brand relevance is excellent across CPG, beverage, beauty, and skincare. 'Agency management' is listed as a core skill. The key gaps relative to Leah and Garrison are: (1) most experience is brand-side or fractional-CMO-level rather than inside a digital agency managing a portfolio of multiple external client accounts simultaneously — this is the most material gap against req_005 and req_009; (2) no explicit evidence of managing 20+ campaigns/month across multiple clients in a structured reporting cadence; (3) rate at $75/hr sits at $4,500–$6,000/month straddling the $5K retainer ceiling; (4) no Sprout Social, PA11Y, or AI/generative search awareness mentioned. He passes all HARD channel requirements but carries more execution-context risk than the top two candidates.",
      "tradeoffs": [
        "Most experience is brand-side or fractional CMO — agency-side multi-client portfolio management (req_005, req_009) is asserted via 'agency management' skill tag but not demonstrated in work history narratives",
        "Rate at $75/hr implies $4,500–$6,000/month at 15–20 hrs/week, straddling the $5K/month retainer ceiling — needs explicit scoping",
        "No explicit monthly client reporting deliverables documented across multiple client accounts simultaneously",
        "No mention of Sprout Social, PA11Y, or AI/generative search awareness — gaps in agency-specific tooling and IMPORTANT requirement",
        "No standalone bio or seniority summary to anchor claims — seniority is inferred from title and scale evidence rather than direct statement"
      ],
      "evidence_snippets": [
        "Execute on all paid media campaigns for Meta, Google and TikTok with large budgets. Built and managed TikTok acquisition campaigns focused on awareness, engagement, and direct-response conversion objectives.",
        "Managed and optimized Meta advertising campaigns across Facebook and Instagram, including creative strategy, audience targeting, testing, and scaling. Launched and managed Google Ads campaigns, including Search, Shopping, and Performance Max initiatives.",
        "Within three months scaled the business to over 7 figures with a small budget (Glas Water).",
        "Spend about EUR 800k per month on google and Meta ads... objective is to cross EUR 30m in revenue in 2026 (Scandinavian Biolabs).",
        "Oversaw marketing performance reporting, KPI tracking, budget allocation, and growth forecasting (Foreign Waters).",
        "Developed full GTM campaign for Aluminum Free launch - including geotargeted campaigns - driving 400% lift compared to the control group (Get W)."
      ]
    },
    {
      "candidate_id": "useracquisitionconsultant_at_gmail_com",
      "email": "useracquisitionconsultant@gmail.com",
      "name": "Chris Ahn",
      "rank": 4,
      "recommendation": "alternate",
      "score_adjustment": 0,
      "rationale": "Chris Ahn is the strongest of the hard-fail candidates and a legitimate alternate if the top three don't convert. He runs six concurrent active client engagements across Meta, TikTok, and Google Ads simultaneously — the highest confirmed multi-platform, multi-client throughput in the pool — and his TikTok builds from scratch (Avita: attributed and profitable within 30 days) and full-funnel Meta/Google campaign management are all hands-on. His functional expertise, execution depth, and audience segmentation skills closely match the role. The single hard-fail trigger is budget: at $100/hr and 15–20 hrs/week, he runs $6,000–$8,000/month against the $5,000/month HARD retainer ceiling. If he's willing to negotiate to a fixed $5,000/month retainer (roughly 50 hrs/month at ~$100/hr, or negotiated flat), this concern resolves. Agency-environment experience is freelance-consulting rather than traditional agency employment, a softer gap. Sprout Social and PA11Y are absent. Rate negotiation is the only structural blocker.",
      "tradeoffs": [
        "HARD FAIL on budget: $100/hr × 15–20 hrs/week = $6,000–$8,000/month, meaningfully above the $5,000/month retainer ceiling — rate negotiation is essential before advancing",
        "Agency environment is freelance consulting, not traditional digital agency employment — partially satisfies req_009 but not a perfect match",
        "Sprout Social and PA11Y absent from tool stack — agency-specific reporting tool gap",
        "Performance reporting for two named monthly clients is implied but not explicitly structured in profile narratives",
        "No explicit AI/generative search awareness cited in profile"
      ],
      "evidence_snippets": [
        "Built TikTok from scratch, from attribution to campaign launch, reaching profitability within the first 30 days (Avita)",
        "Built awareness, prospecting, and retargeting campaigns from scratch, achieving positiveARA from day one through audience segmentation, creative testing, and daily optimization (Goldfinch)",
        "Full-funnel campaign management: building, launching, and optimizing multi-channel campaigns with continuous A/B testing of ad formats, messaging, and placements (Franki)",
        "Optimized campaigns toward booked appointments, not just leads, to maximize business impact (Avita)",
        "Managed performance reporting and budget allocation to scale profitable growth across channels (Goldfinch)",
        "Six active/present roles: Goldfinch, Avita, Pumper, Siddas, GlowMax, Pie, Franki, Tea — multiple concurrent paid social accounts"
      ]
    },
    {
      "candidate_id": "amberb215_at_gmail_com",
      "email": "amberb215@gmail.com",
      "name": "Amber Williams",
      "rank": 5,
      "recommendation": "alternate",
      "score_adjustment": 0,
      "rationale": "Amber is the strongest Meta Ads operator in the pool among the hard-fail candidates, with genuine agency-side experience (Wpromote, Huge Agency), Sprout Social confirmed in her stack, and exceptional consumer brand alignment. Her Meta results are elite — 5.5+ ROAS at Vici, 1607% revenue growth at Goodstuffjuices, $350K+ spend across Meta and TikTok at Vuori — and her hands-on operator profile is exactly what Jennifer described needing. The disqualifying gap is Google Ads: no Google Ads campaign management is evidenced anywhere in her profile (Google Analytics and 'GA ROAS' references indicate measurement, not ad buying). TikTok Ads Manager is also not listed as a tool, weakening req_003. If a quick screening call confirms she runs Google Ads and TikTok Ads Manager (possible omissions from profile), she would be a top-three candidate. Her rate at $50/hr (~$3,000–$4,000/month) is well under budget. Two concurrent 'Present' roles raise availability questions for an ASAP start.",
      "tradeoffs": [
        "HARD FAIL on Google Ads (req_002): No evidence of Google Ads hands-on campaign management — Google Ads absent from tool list; 'GA ROAS' references likely indicate Google Analytics measurement, not ad buying",
        "TikTok Ads Manager not explicitly listed as a tool — TikTok spend at Vuori is confirmed but standalone TikTok Ads campaign depth is thin for a HARD channel requirement",
        "Two concurrent active roles (Vici Collection + Frye Boots as Present) raise availability risk for ASAP 15–20 hr/week commitment",
        "Multi-client 20+/campaign/month volume management is implied by Wpromote context but not explicitly confirmed with structured cadence",
        "No PA11Y, no AI/generative search awareness mentioned in profile"
      ],
      "evidence_snippets": [
        "Exceeded KPIs with 5.5+ GA ROAS on Google & Meta, boosting Vici's paid media efficiency +50% in 3 months. Led 2 media buyers, managing $250K+ budgets, forecasting spend, and delivering reporting to stakeholders.",
        "Managed over $350k in Ad spend across Meta and TikTok. [Vuori Clothing, via Huge Agency]",
        "Revenue from social media ads increased by an exceptional 1607.43%... purchases increased by an impressive 871.43%... CPA decreased by -58.82% [Goodstuffjuices]",
        "Paid Social Media for www.johnnywas.com while I was contracted at Wpromote. [Multi-client agency context confirmed]",
        "Tools listed: Facebook, Instagram, Sprout Social, Google Analytics, Google Tag Manager — Google Ads and TikTok Ads Manager absent from tool list.",
        "Led performance marketing team to drive 100% YoY GA4 revenue growth for Frye's paid channels. Launched sister brand Frye & Co., achieving revenue growth from $0 to over $170K in revenue within five months."
      ]
    }
  ],
  "near_misses": [
    {
      "candidate_id": "pgibson_growth_at_gmail_com",
      "email": "pgibson.growth@gmail.com",
      "name": "Pat Gibson",
      "rank": 6,
      "recommendation": "alternate",
      "score_adjustment": 0,
      "rationale": "Pat is a strong paid media operator with $200M+ in managed spend, confirmed Meta and Google Ads execution, and a track record of meaningful CPA reductions (25–33%) and creative testing frameworks. His multi-client fractional CMO engagements (including 11-club Saudi Arabia account and multiple concurrent clients) approximate agency throughput. The primary blockers are: $100/hr rate (~$6,000–$8,000/month at 15–20 hrs/week, exceeding the $5K HARD budget), TikTok Ads depth is thin (referenced in bio and two roles but no dedicated campaign-level proof), and no agency-side client services environment documented. If rate is negotiable and TikTok can be confirmed, he moves up. Worth a GM review call.",
      "tradeoffs": [
        "HARD FAIL on budget: $100/hr × 15–20 hrs/week = $6,000–$8,000/month, above $5,000/month retainer ceiling",
        "TikTok Ads insufficient evidence: referenced in two roles (SONGBOY, Beyond ADHD) but no standalone TikTok campaign-level results or TikTok Ads Manager listed as a tool",
        "Agency multi-client environment: fractional/startup skewed rather than traditional agency client services — req_009 partially unmet",
        "No Sprout Social, PA11Y, or AI/generative search awareness mentioned"
      ],
      "evidence_snippets": [
        "Growth Marketer with over $200M in paid media spend managed across top platforms including Meta, Google, TikTok, and Reddit.",
        "Owned media buying, creative strategy, CRO, funnel optimization, reporting and performance across Meta, Google, TikTok for Beyond ADHD — Reduced CPA targets by over 25% on Meta from $16 to $12 and from $24 CPA on Google down to $16 (33% decrease).",
        "Built and launched Luma AI's first structured Meta creative testing framework focused on rapid message validation and iteration speed.",
        "Fractional CMO leading paid media, funnel optimization, and analytics across 11 fitness clubs in Saudi Arabia.",
        "Launched Meta campaigns [for Coach Kel], beat CAC targets by 2x, and drove 4+ ROAS using an emotional-first creative testing framework."
      ]
    },
    {
      "candidate_id": "ryanstaf_at_gmail_com",
      "email": "ryanstaf@gmail.com",
      "name": "Ryan Stafford",
      "rank": 7,
      "recommendation": "alternate",
      "score_adjustment": 0,
      "rationale": "Ryan is a highly capable Meta and TikTok operator who scaled Oliver Cabell from $30K to $1M+/month in ad spend, turned Alala profitable at 2.5x ROAS, and brings genuine creative strategy and attribution sophistication (Triple Whale, Northbeam, GA4). His hands-on execution profile is among the best in the pool. However, he fails two HARD requirements structurally: all roles are brand-side single-client engagements — no agency multi-client portfolio management evidenced (req_005, req_009) — and Google Ads depth is asserted but not demonstrated with campaign specifics or outcomes. If Jennifer is open to a strong Meta/TikTok specialist who could grow into Google Ads within the role, Ryan is worth a call, but he represents meaningful execution risk for day-one Google Ads ownership.",
      "tradeoffs": [
        "HARD FAIL on agency environment (req_009): zero agency-side experience — all roles are brand-side in-house or single-brand contractor engagements",
        "HARD FAIL on multi-client campaign management (req_005): no evidence of 20+ campaigns/month across simultaneous client accounts",
        "Google Ads RISK (req_002): mentioned at Garrett Leight and Oliver Cabell but no campaign depth, spend levels, or results described — senior-level Google Ads ownership unverified",
        "No Sprout Social, PA11Y, or AI/generative search awareness",
        "Rate at $60/hr is marginally within budget ($3,600–$4,800/month at 15–20 hrs/week)"
      ],
      "evidence_snippets": [
        "I owned full-funnel performance marketing across Meta, TikTok, Google, Pinterest, and MNTN, scaling monthly ad spend from approximately $30K to over $1M+",
        "I managed large-scale paid social campaigns across Meta and TikTok, optimizing complex account structures to improve efficiency and support revenue growth [Reformation]",
        "I turned the account profitable and scaled spend to over $100K/month while achieving a 2.5x ROAS within four months [Alala]",
        "Operating within a lean team, I functioned as both strategist and executor — managing campaign builds, testing frameworks, and optimization",
        "leveraging platforms such as Triple Whale, Northbeam, and GA4 to evaluate performance, inform budget allocation, and refine attribution models"
      ]
    },
    {
      "candidate_id": "jotero_consulting_at_gmail_com",
      "email": "jotero.consulting@gmail.com",
      "name": "Jose Otero",
      "rank": 8,
      "recommendation": "do_not_recommend",
      "score_adjustment": 0,
      "rationale": "Jose is one of the strongest pure Meta/TikTok paid social operators evaluated — $100M+ in personally managed spend, 30x daily spend scale at Cerebral, elite creative testing and attribution frameworks, and peer-level seniority are all unambiguous. However, Google Ads is entirely absent from his profile: no role, tool, or narrative reference exists. For a role where Google Ads is a HARD requirement with equal weight to Meta and TikTok, this is a definitive disqualifier. Additionally, his $80/hr rate exceeds the $5K/month budget ceiling at 20 hrs/week. If Google Ads can be confirmed in a screening call as genuinely omitted from his profile, he would immediately re-enter the top three — but based on available evidence alone, do_not_recommend under strict hard requirement scoring.",
      "tradeoffs": [
        "HARD FAIL on Google Ads (req_002): zero mention anywhere in profile — not in tools, not in any role narrative, not in bio summary",
        "Budget risk: $80/hr × 20 hrs/week = $6,400/month, exceeding $5,000/month retainer ceiling",
        "TikTok Ads is confirmed but in direct brand/in-house contexts — not in an agency multi-client retainer model",
        "No Sprout Social or PA11Y mentioned",
        "Strong enough on all other dimensions that a screening call is warranted if Google Ads omission can be clarified"
      ],
      "evidence_snippets": [
        "Meta, TikTok, LinkedIn, Reddit — across DTC, telehealth, CPG, B2B, and subscription. $100M+ in personally managed spend.",
        "Managed $250k per day on Meta and TikTok, scaled patient acquisition within CPA and payback goals. [Cerebral]",
        "Built the program from zero to a $700K/mo run-rate in under 90 days at ~40% below target backend CPA, and rebuilt attribution to close a Meta-vs-backend CPA gap. [Scale AI]",
        "Tools listed in profile: A/B testing tools, Canva, Excel/Sheets, Google Analytics, landing page tools — no Google Ads, Sprout Social, or TikTok Ads Manager explicitly listed.",
        "Built the creative testing and qualified-demo attribution frameworks that justified the ramp and partnered with internal marketing leadership on ICP positioning. [MarketerHire]"
      ]
    }
  ]
}

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{
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}

{
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}