AImatch Review Admin

# Matching Agent <> emilie
Meeting ID: 01KWQJW8C1F36JRRNZZX8YV0A9
Date: 2026-07-04T22:10:00.000Z
Host: raaja@marketerhire.com
Agent: Hey Emilie, thanks for hopping on.
Agent: I'm the AI Assistant from Marketer Hire and I'll be running our intro today.
Agent: I've been trained on over 30,000 of our marketer matches so I can help zero in on the right fit for you.
Agent: Fast to start.
Agent: Would it help if I gave a quick overview of how we work or would you rather jump straight into what you're looking for?
emilie: Sorry, could you repeat that?
Agent: Of course.
Agent: I'm the AI Assistant from Marketer Hire and I'll be running our intro chat today.
Agent: I've been trained on over 30 EO Zern of our marketer matches so I can help zero in on the right fit for you quickly.
Agent: Would you like a quick overview of how we work first or would you rather jump straight into what you're looking for?
emilie: Go on.
Agent: Sure.
Agent: So to keep things simple, I'll learn about your needs, recommend the right marketer for your situation, cover how pricing works, and walk you through next steps.
Agent: You can jump in and ask questions anytime.
Agent: So to kick things off, can you give me a quick overview of your company, what you do and what stage you're at?
emilie: Yeah, sure.
emilie: So we're a B2B AI company for the fashion industry.
emilie: We primarily serve wholesale fashion companies such as the Levy Group, such as Revised Clothing such as Indigo Rain, who would then design, develop and produce clothing product and sell them into department stores such as Macy's, Walmart, Costco, TJ Maxx and Dillard's and Dick's Sporting Goods.
emilie: The way these customers would use our product is that their design team would use mic the dot and to create everything from concept development to 3D photorealistic imagery to sketches and tech packs.
emilie: And their sales team would also leverage the assets created on nycdot to create sales presentation to then present to buyers at those department store.
emilie: We would like to hire a graphic designer specifically who are good at B2B product marketing to help us communicate the value of all the new innovations that are coming out of our B2B platform.
Agent: Got it.
Agent: That's really helpful context.
Agent: So you're serving wholesale fashion companies with an AI design platform and you want someone who can translate your product innovations into compelling B2B marketing materials.
Agent: That makes a lot of sense.
Agent: What are the specific marketing challenges you're running into right now?
Agent: Like what's not working or what's the gap you're trying to fill with this hire?
emilie: Specifically our current marketing account who's the title is Growth Marketeer, but she hasn't done growth before.
emilie: She's more of a instagram content marketing person.
emilie: So she's very good at making talking head videos, short form video.
emilie: But what she's not good at is product marketing which translates very complex and technical ideas about our platform capability and translating those into value proposition that are visual, that are easy to understand in both graphic image as well as short form video as well as case study videos for our target audience to understand what make the dot has to offer.
emilie: And also the growth loop side of experimentation is something that our current marketer is very weak at.
emilie: She doesn't understand traditional growth marketing either.
emilie: So there are various different aspects of marketing we're trying to hire for.
emilie: I would say in terms of highest priority we're looking for a.
emilie: We're looking for graphic.
emilie: We're looking for someone who's very, very strong in translating complex idea into graphics and videos first of all.
emilie: And then my co founders and I could then work on more ICP messaging and value proposition to translate that into website built.
emilie: We are pretty good at website build ourselves on both webflow and tools like Ploy.
emilie: But what we do need help on is the visual storytelling side.
emilie: And then the second priority I would say would be aeo.
emilie: We need.
emilie: We need AEO marketing so that we get mentioned by AI searches.
emilie: At the moment we're cited a lot because we have good blocks that are performing well but we are not mentioned as recommend recommended options when people search what are the best fashion design tool, what are the best AI fashion design platform, what are the best AI tools for designing and developing clothes, et cetera.
Agent: That's really clear.
Agent: Thank you.
Agent: So you've got two distinct needs.
Agent: First, a visual storyteller who can take complex product capabilities and turn them into graphics, short form video and case study content for a B2B audience.
Agent: And second, someone with AEO chops to get make the dot showing up as a recommended option in AI driven searches.
Agent: Those are actually pretty different skill sets.
Agent: What does your current marketing setup look like beyond your growth marketer?
Agent: Any agencies, freelancers or other support?
emilie: No, not really.
emilie: We don't really have other support.
emilie: I have tried using a PR communications agency and I have gone down the route to try to look for a jack of all trades, but they're not really good at both things.
emilie: So now I would I'm keen to explore your platform with marketer hire to get matched with experts that are more skilled in specific areas instead.
Agent: That makes sense.
Agent: Specialists tend to outperform generalists, especially for something as nuanced as B2B product marketing in a technical space.
Agent: Good call on that.
Agent: Shift.
Agent: So you mentioned two priorities, the visual product marketing side and AEO.
Agent: What would success look like in the first 60 to 90 days for whichever role you bring on first?
emilie: Good question.
emilie: So I would like to run quite a lot of experiments.
emilie: So at the moment on LinkedIn we have about 1200 followers and then on Instagram we have about 2,100 follower.
emilie: On top of my head, I would like to definitely grow that following follower count because we need more exposure to funnel leads into the website.
emilie: At the moment our social media accounts are very fragmented from the actual traffic.
emilie: Most of our traffic is coming from just organic Google search from a few very selected selective blog posts.
emilie: So what I would like the marketer to do in the first 60 days is to create a ton of graphic content to essentially help clean up a lot of the website communication as well as our social media presence.
emilie: So that would be running, let's say experiments that are posting at least regularly, once a day, if not more.
Agent: Got it.
Agent: So in the first 60 to 90 days you're looking at a high output of visual content, cleaning up website messaging and building a more consistent social presence to start driving followers and funnel traffic.
Agent: That's a solid concrete goal.
Agent: How soon are you looking to get someone started?
emilie: About 15th of July.
emilie: This.
emilie: This month.
Agent: Perfect.
Agent: So pretty soon.
Agent: That's good.
Agent: We can move quickly.
Agent: Will you be working with this person directly or will it be someone else on your team managing them day to day?
emilie: It will be mostly me and my co founder Raaja, who is the chief revenue officer.
Agent: Great, good to know.
Agent: Now since the visual content and product marketing side is your top priority, let me ask what does your current tool stack look like?
Agent: Things like design tools, your cms, any analytics platforms you're using?
emilie: Yes.
emilie: So we're mostly using Canva.
emilie: For the graphic side we use a lot of a mix of Canva and Claude design and then for video editing we have VEED V E D vid IO to edit our videos.
emilie: We also use Google Analytics, the website's hosted and developed on webflow.
emilie: But we're currently exploring Ploy, which is a new product that is built by one of the co founders of webflow to be able to generate new web pages very quickly.
emilie: Yeah, that's mostly our stack.
Agent: Got it.
Agent: Canva, Claude Design, VEED for video, webflow and GA4.
Agent: Pretty lean and modern stack, which is good.
Agent: Quick question.
Agent: On the scope of work you mentioned posting at least once a day, cleaning up website visuals, case study videos, product marketing, graphics.
Agent: That sounds like a pretty full plate.
Agent: Is this closer to A focused slice of work or are you expecting this to be someone's primary full time focus each month?
emilie: This is just to start with because once we start creating more product marketing side of the content, what I like to do is actually expand, be able to experiment more to hone the icp.
emilie: So right now, for example, our sales pipeline is mostly affiliate sales bringing us leads and we're doing a lot of not even outbound sales, email sequencing.
emilie: We are using affiliate sales who already have an existing network and they're introducing connections, they're introducing people to us, which we would then convert into customers because we have such a niche.
emilie: ICP with wholesale.
emilie: I would like to clean up all the ICP messaging on our website and figure out how we could do more, maybe account based marketing so that we could target these accounts and actually drive leads using different marketing tactics and not have to rely solely on the affiliate sales for leads.
Agent: That's really helpful context.
Agent: So beyond the visual content, you're also thinking about ICP refinement, website messaging, cleanup, and eventually moving toward account based marketing to reduce reliance on affiliate sales.
Agent: That's actually starting to sound broader than just a graphic designer.
Agent: It's touching on product marketing strategy as well.
Agent: Let me ask, is this a brand new role or are you replacing someone?
emilie: Yes, I'm planning on replacing the current marketing headcount.
Agent: Got it.
Agent: So you're looking to upgrade from your current generalist to someone with more specialized skills based on everything you've shared?
Agent: I want to be honest with you.
Agent: What you're describing is actually two fairly distinct roles.
Agent: The visual storytelling and product marketing content side is one skill set and the AEO and growth experimentation side is another.
Agent: A graphic designer alone probably won't cover the full scope you're describing.
Agent: The role I'd actually recommend as your first hire is a product marketer.
Agent: Someone who can translate complex platform capabilities into clear visual narratives.
Agent: Clean up your ICP messaging and create the kind of B2B content that resonates with wholesale fashion buyers that covers your highest priority.
Agent: Well then separately, an AEO specialist could come in to tackle the AI search visibility piece.
Agent: Does that framing resonate with what you're looking for or did you have a different picture in mind?
emilie: Yes, that sounds good.
Agent: Great.
Agent: And are you looking into any other options for this right now?
Agent: Other platforms, agencies, or freelancers you're evaluating?
emilie: Yeah, I'm exploring other agencies as well.
Agent: Totally understandable.
Agent: One thing worth knowing is that with agencies, you're often paying a premium and a junior person ends up doing the actual work.
Agent: Plus you're usually locked into a longer contract with us.
Agent: You get a senior specialist doing the work directly month to month with a two week trial.
Agent: That's fully refundable if it's not the right fit, but I'll let the match speak for itself.
Agent: So, based on what you've described, product marketing with a heavy visual content output, website messaging, cleanup, ICP refinement, posting daily and laying the groundwork for account based marketing, that's a solid full plate for a senior specialist.
Agent: For a product marketer at that scope, engagements typically run around 10 to 15,000amonth.
Agent: All in, that covers the marketer's rate plus us.
Agent: No separate recruiting fee, no platform fee, nothing extra.
Agent: Most clients at this scope land around 11 or 12,000.
Agent: Does that range feel workable or is there a specific number I should stay within?
emilie: Yes, I would like to start off with 7,000amonth and then test it and see what your platform brings, what kind of talent, what kind of agency it brings.
emilie: If it works out, I'm happy to increase and extend that beyond the $10,000 or $15,000 mark.
Agent: I appreciate that and the trial mindset makes total sense.
Agent: I do want to be upfront with you though.
Agent: At 7,000amonth, you'll still get access to vetted product marketers on our platform.
Agent: But given the scope, you've described the strongest senior specialists who can handle the full plate, visual storytelling, ICP messaging, ABM groundwork, those tend to engage at the 10 to 12,000 range.
Agent: What I'd suggest is starting at around 9,000.
Agent: That's still below the midpoint of the typical range, but it opens up a meaningfully stronger short list.
Agent: People who've done exactly this kind of B2B product marketing for technical platforms.
Agent: And remember, it's fully refundable if the first two weeks don't feel right, so the risk is low.
Agent: Would 9000 work as a starting point or is 7000 a firm cap?
emilie: For now, 7000 is a firm cap.
emilie: Can you try to find me someone who could work within that constraint?
Agent: Absolutely, we can work with that.
Agent: We'll present the role to our Marketplace at 7000 and find you the best match available at that budget.
Agent: Just so you know, the stronger the budget within that range, the more senior the talent who will raise their hand.
Agent: So if at any point after the trial you want to increase it, that's always an option.
Agent: In terms of next steps, we'll start matching right away, usually about two business days.
Agent: We'll send you the marketer's bio to review.
Agent: And if you're happy with the match, we go straight to the agreement and kick off your two week trial.
Agent: The whole process is typically within about a week, which lines up nicely with your July 15th target.
Agent: I'll follow up by email with a recap and Next Steps shortly before we wrap up.
Agent: Do you have any questions for me?
emilie: No, that's it.
Agent: This was really great.
Agent: Thanks so much for your time today.
Agent: I'll get to work on finding the right match for you and follow up shortly with Next Steps.
Agent: Have a great rest of your day.