AImatch Review Admin

No-auth review of AImatch pipeline artifacts and LLM outputs from the live VM.

Paid Social Media Marketer GO

Full end-to-end ownership of a single paid acquisition channel (Meta/TikTok paid social, with App Store ads factored in) for Peggy's launch. Owns strategy, video creative iteration, reporting, and optimization to find one winning channel and creative combo that drives positive LTV:CAC. Works directly with Nick, the founder. Fluent in AppsFlyer attribution and app install campaigns.

Run ID: eca060c4-bc9f-486a-80b2-629bbdf7dd08 - Role key: paid-social-media-marketer - QC updated: Jul 06, 2026, 03:25 PM

Pipeline Overview

Follow the AImatch run from call intake through LLM synthesis, sourcing, ranking, and final match coverage.

1. Intake

present

Call transcript and meeting metadata are available for review.

125 transcript lines

2. Context

12 files

Distilled context files are available before role and brief generation.

company-profile.md, poc.md, attendees.md, budget.md

3. Role Detection

1 roles

The selected role appears in the detected role list.

paid-social-media-marketer

4. Brief Synthesis

brief ready

Generated freelancer-facing brief exists for this role.

internal notes: present, form data: present

5. Requirements

14 requirements

Classified requirements are available for candidate evaluation.

6 hard requirements

6. Brief QC

GO

Brief is high-fidelity, role and niche are well-aligned, and no material transcript/CRM conflicts exist. Two advisory watch items: (1) negotiated $7,500/mo sits below the agent's own recommended range for the described heavy end-to-end scope, which may narrow the senior shortlist; (2) heavy solo creative-iteration workload against a hard six-week launch with no in-house support demands a very self-directed specialist and may need external creative production. Neither should block matching.

advise_no_block

7. Sourcing

missing

Candidate sourcing lanes collect possible matches before merging and reranking.

structured: 0, content: 0, companies: 0, channels: 0

8. Merge / Profile Refresh

200 merged

Lane candidates are deduped into a pre-rank pool and enriched with refreshed profiles.

50 profiles refreshed

9. Matches

5 top

Top matches and bench candidates are the final candidate outputs for the run.

5 bench candidates

10. Coverage

ready

The coverage matrix compares hard and important requirements against the top matches.

23 emitted match-reason rows

Raw Transcript

raw transcript file Fireflies metadata classification JSON

Title
Matching Agent <> Nick
Host
raaja@marketerhire.com
Duration
8.220000267028809 seconds
Fireflies date
7/6/2026, 2:55:00 PM

125 transcript lines

Show full transcript
# Matching Agent <> Nick
Meeting ID: 01KWVYQKTHDDMMP8D4K3NA3375
Date: 2026-07-06T14:55:00.000Z
Host: raaja@marketerhire.com
Agent: Hey Nick, thanks for hopping on.
Agent: I'm the AI assistant from Marketer Hire and I'll be running our intro chat today.
Agent: I've been trained on over 30,000 of our marketer matches, so I can help zero in on the right fit for you.
Agent: Fast to start.
Agent: Would it help if I gave a quick, quick overview of how we work or would you rather jump straight into what you're looking for?
Nick: Jump straight in.
Agent: Love it.
Agent: Can you give me a quick overview of the company, what you do and what stage you're at?
Nick: We are a consumer subscription app for parents in the United States of kids between 5 and 15 years old.
Nick: We use AI to help them handle the weekly logistics of their kids.
Nick: That saves them time and makes sure that they don't miss things that would disappoint their children.
Agent: That's a really clear value prop.
Agent: Love the focus on that emotional hook of not disappointing your kids.
Agent: What stage are you at?
Agent: Early growth.
Agent: Scaling early.
Agent: Got it.
Agent: And what are your current marketing challenges?
Agent: What are you trying to accomplish?
Agent: Right now?
Nick: We are planning to launch in six weeks in a major way and want to create lots of video creative and constantly iterate on it to generate positive LTV to cac.
Agent: Okay, that makes a lot of sense.
Agent: So you're really focused on paid acquisition and the creative engine is going to be central to making that work.
Agent: What does your marketing function look like today?
Agent: Do you have anyone in house or are you starting from scratch?
Nick: Mostly scratch.
Nick: Got it.
Agent: And which channels are you planning to lead with for the launch?
Agent: Paid social, paid search, something else, App.
Nick: Store, ads, Instagram, Facebook, TikTok.
Agent: Perfect.
Agent: So a solid mix of paid social and app store and that's a pretty full plate across four channels right out of the gate.
Agent: What would success look like in the first 60 to 90 days and how are you measuring it?
Agent: You mentioned LTV to CAC.
Agent: Any specific targets or North Star metrics you're working toward?
Nick: If we can get day one or day seven because we offer a free trial payback, that is the key metric.
Nick: We do not need all channels to work.
Nick: We just need to find one channel and one set of winning creatives or creative strategy that works.
Agent: That makes total sense.
Agent: Find the one thing that works and double down on it.
Agent: How soon are you looking to get someone started given the six week Runway?
Nick: Asap.
Agent: Understood.
Agent: Urgency is real.
Agent: Will you be working with this marketer directly or is there someone else on your team they'd be coordinating with directly?
Nick: Got it.
Agent: And roughly what are you planning to spend on ad budget each month?
Agent: Separate from what you'd pay the marketer.
Nick: Depending on payback, it can scale up to six figures, but more likely mid five figures.
Nick: 20,000 To 50,000amonth.
Agent: Okay.
Agent: That's a meaningful ad budget.
Agent: Enough to get real signal fast across those channels.
Agent: What does your current tools stack look like?
Agent: Anything already in place, like analytics, attribution or creative tools.
Nick: We use Apps Flyer, we use Amplitude for our onboarding analytics, and those are the two primary pieces that we use.
Agent: Good.
Agent: Apps Flyer and Amplitude are solid for what you're trying to do, especially for tracking that day one and day seven payback.
Agent: Now, you mentioned you're mostly starting from scratch on the marketing side.
Agent: How big is the team the marketer would be plugging into and who would they be working with day to day?
Nick: Just me.
Nick: Right now the team is nothing.
Agent: Got it.
Agent: So they'd be working closely with you as the founder.
Agent: Is this a net new function for you or have you run paid social or app store ads before in any capacity?
Nick: Net new.
Agent: Okay.
Agent: And help me get a sense of the scope.
Agent: Are you thinking a focused slice like someone who owns the paid social side and iterates on creative, or is this closer to a full plate where they're also handling strategy, creative, production, reporting and potentially multiple channels simultaneously?
Nick: I want everything full stack, but I want it focused specifically on that.
Nick: That single channel.
Nick: Everything related to one channel basically.
Agent: Got it.
Agent: So full ownership of one channel, end to end strategy, creative iteration, reporting, optimization, but laser focused on finding that winning channel and creative combo.
Agent: That's a clear and well scoped brief based on everything you've shared.
Agent: I think a paid social media marketer is the strongest fit here.
Agent: You need someone who lives and breathes meta.
Agent: And TikTok understands app install campaigns can drive creative strategy and iteration and is fluent in apps, Flyer, attribution.
Agent: And that's a true paid social specialist, not a generalist.
Agent: The app store side we can factor into, but the core skill set is paid social.
Agent: Does that sound like it's in line with what you're thinking?
Agent: Yes.
Agent: Great.
Agent: Are you evaluating any other options for this right now?
Agent: Other platforms, agencies or freelancers?
Nick: Freelancers, yes.
Agent: Makes sense.
Agent: That's a common path.
Agent: Just so you have a point of comparison with most freelancer marketplaces, you're doing the vetting yourself, which takes time you probably don't have with a six week Runway.
Agent: We accept under 1% of applicants and and every marketer is double vetted by our team and by another senior marketer.
Agent: So you're getting a pre screened specialist, not Sorting through profiles now on pricing for a paid social media marketer at the Scope you've described, full channel ownership across strategy, creative and optimization engagements typically run around 8 to 10,000amonth.
Agent: All in that covers the marketer's rate plus us.
Agent: No separate recruiting fee, no platform fee.
Agent: Given that this is full end to end ownership of the channel, I'd put you toward the mid to upper end of that range.
Agent: Around 9 to 10,000amonth.
Agent: Does that range work for you or is there a specific number I should stay within that's a little on the.
Nick: High side, but not terrible.
Agent: I hear you and it's worth keeping in mind that it's fully loaded.
Agent: So no recruiting fee, no platform fee, nothing on top of that number.
Agent: And compared to what you'd spend on an agency where you'd typically overpay and have a junior person doing the actual work locked into a long contract, this is a senior specialist doing the work directly month to month with just a 30 day notice to cancel.
Agent: Also, the stronger the budget within that range, the more senior specialists will raise their hand for the role, which gives you a better shortlist to choose from.
Agent: And with a six week Runway, you want the best options fast.
Agent: So roughly what monthly budget are you working with for the marketer?
Nick: 7 To 8,000amonth.
Agent: That works.
Agent: We can absolutely match within that range.
Agent: That's a solid budget and we'll get you strong candidates.
Agent: We'll present the role to our marketplace at that number and you'll get a good shortlist to choose from.
Agent: And just so you know, it's month to month with a simple 30 day notice to cancel.
Agent: No long term commitment.
Agent: So here's what happens next.
Agent: We start matching right away, typically about two business days.
Agent: We'll send you the marketer's bio to review and once you're happy with the match, we go straight to signing the agreement and kicking off your two week trial, which is fully refundable if it's not the right fit.
Agent: The whole process usually comes together within about a week, which lines up well with your six week Runway.
Agent: We already have your contact details, so I'll follow up by email shortly with a recap and next steps.
Agent: Is there anything else on your mind before we wrap up?
Nick: Nope.
Agent: This was really great.
Agent: Thanks so much for taking the time today.
Agent: I'll get to work on finding the right match for you and follow up shortly with next steps.
Agent: Have a great rest of your day.

Distilled Context Files

The 12-file context pass is the LLM's working memory before role/brief generation.

Company Profile company-profile.md

raw company-profile.md

Company Profile

Company: Peggy (Peggy Labs) — peggyapp.com (per verified HubSpot context)

What they do: A consumer subscription app for parents in the United States with children between 5 and 15 years old. The product uses AI to help parents handle the weekly logistics of their kids, saving time and ensuring they don't miss things that would disappoint their children.

Stage: Early growth / scaling early. The agent characterized it as "Early growth. Scaling early."

Value proposition: Emotional hook around not disappointing your kids by staying on top of logistics.

Marketing function: Essentially none today — starting "mostly scratch," and the team is "just me" (Nick, the founder). Paid marketing is a net-new function.

Poc poc.md

raw poc.md

Point of Contact

Primary contact: Nick Gidwani (per verified HubSpot context — primary contact company Peggy Labs).

Role: Founder / sole team member. When asked about the team the marketer would plug into, Nick answered "Just me. Right now the team is nothing." The marketer would be working closely with Nick directly as the founder.

Attendees attendees.md

raw attendees.md

Attendees

Attendees:

  • MarketerHire AI assistant — running the intro chat (meeting host: raaja@marketerhire.com).
  • Nick Gidwani — founder of Peggy (Peggy Labs), the prospective client.

No other attendees were mentioned. Nick confirmed he is the only person on his team.

Budget budget.md

raw budget.md

Budget

Ad budget (separate from marketer fee): "Depending on payback, it can scale up to six figures, but more likely mid five figures. 20,000 To 50,000 a month."

Marketer engagement fee: The agent initially quoted "around 8 to 10,000 a month" all-in for a paid social specialist, and pushed toward "Around 9 to 10,000 a month" given full end-to-end channel ownership. Nick responded that was "a little on the high side, but not terrible" and then stated his budget: "7 To 8,000 a month." The agent accepted: "That works. We can absolutely match within that range."

Fee structure: Fully loaded — no separate recruiting fee, no platform fee. Month-to-month with a 30-day notice to cancel.

Timeline timeline.md

raw timeline.md

Timeline

Client launch timeline: "We are planning to launch in six weeks in a major way." Nick wants someone started "ASAP" given the six-week runway.

MarketerHire process timeline (per agent):

  • Matching starts right away, "typically about two business days."
  • Marketer bio sent for review; on approval, sign agreement and begin a two-week trial (fully refundable).
  • "The whole process usually comes together within about a week, which lines up well with your six week Runway."

A recap and next steps to follow by email.

Decisions decisions.md

raw decisions.md

Decisions

Decisions reached:

  • Role type: a paid social media marketer (Meta/TikTok, app install campaigns, AppsFlyer attribution), not a generalist. Nick confirmed "Yes" this was in line with his thinking.
  • Scope: full-stack ownership of a single channel — end-to-end strategy, creative iteration, reporting, optimization — laser-focused on finding one winning channel/creative combo. Nick: "I want everything full stack, but I want it focused specifically on that single channel."
  • Budget agreed at $7K-$8K/month; agent will present the role to the marketplace at that number.
  • Next step: MarketerHire begins matching immediately, sends bio, then two-week refundable trial.
Open Questions open-questions.md

raw open-questions.md

Open Questions

Open questions / unresolved items:

  • Which single channel will be prioritized was left open — Nick wants to "find one channel and one set of winning creatives" but no specific channel was committed (candidates: App Store ads, Instagram, Facebook, TikTok).
  • The agent asked whether Nick or someone else would coordinate with the marketer; the transcript shows Nick's answer as "Got it." and later confirms the team is "just me," so no separate coordinator was identified.
  • No open questions were raised by Nick at wrap-up: "Nope."

No other explicitly unresolved requirements were stated.

Competitors competitors.md

raw competitors.md

Competitors

Competing options being evaluated: Freelancers. When asked if he was evaluating other options (platforms, agencies, freelancers), Nick said "Freelancers, yes."

The agent positioned MarketerHire against freelancer marketplaces (self-vetting burden, time cost) and against agencies (overpay, junior execution, long contracts). No specific competitor company or platform was named.

Objections objections.md

raw objections.md

Objections

Objections raised:

  • Price: In response to the agent's $9K-$10K/month quote, Nick said "That's a little on the. High side, but not terrible." The agent handled it by emphasizing the fully-loaded fee (no recruiting or platform fee), month-to-month terms with 30-day notice, and the value vs. agencies. Nick then set his budget at "7 To 8,000 a month," which the agent accepted without further pushback.

No other objections (contract terms, process, quality) were raised.

Tools Mentioned tools-mentioned.md

raw tools-mentioned.md

Tools Mentioned

Tools currently in place:

  • AppsFlyer — attribution/tracking.
  • Amplitude — onboarding analytics.

Nick: "We use Apps Flyer, we use Amplitude for our onboarding analytics, and those are the two primary pieces that we use."

Channels planned for launch: App Store ads, Instagram, Facebook, TikTok. The agent framed the core skill as paid social (Meta/TikTok) with app install campaign experience, factoring in the App Store side.

Related Deals related-deals.md

raw related-deals.md

Related Deals

None mentioned. This is a first intro call; no prior MarketerHire engagements, other deals, or additional roles were referenced in the transcript.

Case Study Shortlist case-study-shortlist.md

raw case-study-shortlist.md

Case Study Shortlist

None mentioned. The agent described the vetting process (under 1% acceptance, double-vetted marketers) but did not present any specific case studies, sample work, or named candidate marketers. A bio will be sent after matching begins.

Role Detection

raw roles-detected.json

RoleRole keySummary
current Paid Social Media Marketer paid-social-media-marketer Full end-to-end ownership of a single paid acquisition channel (Meta/TikTok paid social, with App Store ads factored in) for Peggy's launch. Owns strategy, video creative iteration, reporting, and optimization to find one winning channel and creative combo that drives positive LTV:CAC. Works directly with Nick, the founder. Fluent in AppsFlyer attribution and app install campaigns.
Raw role detection JSON
[
  {
    "role_key": "paid-social-media-marketer",
    "role_title": "Paid Social Media Marketer",
    "summary": "Full end-to-end ownership of a single paid acquisition channel (Meta/TikTok paid social, with App Store ads factored in) for Peggy's launch. Owns strategy, video creative iteration, reporting, and optimization to find one winning channel and creative combo that drives positive LTV:CAC. Works directly with Nick, the founder. Fluent in AppsFlyer attribution and app install campaigns.",
    "confidence": "high",
    "source_quotes": [
      "We are planning to launch in six weeks in a major way and want to create lots of video creative and constantly iterate on it to generate positive LTV to cac.",
      "I want everything full stack, but I want it focused specifically on that single channel. Everything related to one channel basically.",
      "I think a paid social media marketer is the strongest fit here.",
      "7 To 8,000amonth.",
      "Asap."
    ],
    "priority_rank": 1,
    "status": "active",
    "active_now": true,
    "proceed_to_matching": true,
    "reason_not_active": null
  }
]

Generated Brief

MarketerHire Brief - Peggy Paid Social Media Marketer

Snapshot

  • Company: Peggy (peggyapp.com) is a US consumer subscription app that uses AI to help parents of kids ages 5-15 manage the weekly logistics of family life; early growth, scaling early.
  • Need: Launching in a major way in about six weeks and building paid acquisition as a net-new function from scratch.
  • Role: A true paid social specialist to take full end-to-end ownership of a single acquisition channel and find the winning creative that scales.

What You'd Work On

  • Own one paid acquisition channel end-to-end: strategy, execution, reporting, and optimization.
  • Build and constantly iterate on high volume of video creative to identify winning concepts.
  • Run app install campaigns across Meta and TikTok, with App Store ads factored into the mix.
  • Drive toward positive LTV:CAC, focused on day-one and day-seven payback against a free trial.

Must-Have Fit

  • Deep paid social specialist (Meta and TikTok) with real app install campaign experience - not a generalist.
  • Strong creative strategy and rapid video creative iteration for performance.
  • Fluency with AppsFlyer attribution and comfort measuring early payback metrics.

Helpful Context

  • Tools/channels: Meta, TikTok, App Store ads; AppsFlyer (attribution), Amplitude (onboarding analytics).
  • Team/collaboration: Works directly with Nick, the founder, who is the sole team member today.
  • Success signals: Find one channel and one winning creative strategy that delivers positive LTV:CAC, tracked via day-one / day-seven payback. Not all channels need to work - the goal is finding and doubling down on the one that does.
  • Nice-to-haves: Experience marketing consumer subscription apps or products for parents/families; comfort operating with urgency ahead of a hard launch date.

Internal Notes

Company / Deal Context

  • Verified HubSpot: Company Peggy (Peggy Labs), domain peggyapp.com. Deal ID 62310688401 ("Voice Agent - Nick Gidwani"), Company ID 56506936463.
  • Primary contact: Nick Gidwani, founder and sole team member. Marketer works directly with Nick day-to-day.
  • No HubSpot/transcript conflicts identified. Brand is named (not stealth), so verified name used in public brief.

Budget (EXCLUDED from public brief)

  • Schema: BudgetDecisionV3
  • Matching budget: $7,500/month (basis: stated_by_lead_range_midpoint)
  • Stated range: $7,000-$8,000/month; Hard cap: NONE
  • Billing model: retainer; Currency: USD; Confidence: high
  • Auto-QTB: auto_apply (single role, high confidence, no V3 high-risk flags)
  • Flags: budget_negotiated_take_final
  • Agent originally quoted $8-10K/month, pushed toward $9-10K; Nick countered $7-8K/month ("a little on the high side, but not terrible"). Agent accepted and will present at that number.
  • Fully loaded fee: no separate recruiting fee, no platform fee. Month-to-month, 30-day notice to cancel.

Media Spend (separate from marketer fee)

  • Ad budget: $20K-$50K/month (mid five figures, could scale to six figures depending on payback). This is media spend, kept separate from marketer engagement fee. Referenced in public brief only as factual paid-media scope context, never as freelancer fee.

Scope / Role Rationale

  • Nick: "I want everything full stack, but I want it focused specifically on that single channel." => full ownership of ONE channel, end-to-end (strategy, creative, reporting, optimization).
  • Agent recommended Paid Social Media Marketer (Meta/TikTok) as strongest fit; App Store side factored in but core skill is paid social. True specialist, not generalist.
  • Scope: heavy. Single-role engagement.

Timeline / Urgency

  • Client launches "in six weeks in a major way." Wants marketer started ASAP.
  • MH process: matching ~2 business days, bio review, agreement + 2-week fully-refundable trial; full process ~1 week, aligns with six-week runway.
  • Recap + next steps to follow by email.

Tools / KPIs

  • Tools in place: AppsFlyer (attribution), Amplitude (onboarding analytics).
  • Channels planned: App Store ads, Instagram, Facebook, TikTok.
  • North Star: positive LTV:CAC via day-one / day-seven payback (free trial model). Only needs ONE channel + one winning creative strategy to work.

Uncertainty / Watch Items

  • Marketing is entirely net-new; no prior paid social or app store experience in-house. Marketer will be building from scratch with a solo founder.
  • Founder-only team => marketer needs to be self-directed and comfortable owning the function without internal support.
  • Evaluating other freelancers as an alternative; speed to shortlist matters given six-week runway.

Classified Requirements

TierCategoryLabelValueSource
HARD Skill Paid social specialist (not generalist) Deep paid social specialist across Meta and TikTok — a true specialist, not a generalist. Agent: "You need someone who lives and breathes meta. And TikTok... And that's a true paid social specialist, not a generalist."
HARD Channel Meta (Facebook/Instagram) + TikTok paid social Owns paid social on Meta (Facebook/Instagram) and TikTok as the core acquisition channels. Nick: "Store, ads, Instagram, Facebook, TikTok." Agent: "the core skill set is paid social."
HARD Skill App install campaign experience Real experience running app install campaigns on Meta/TikTok for a mobile consumer app. Agent: "understands app install campaigns can drive creative strategy and iteration..."
HARD Skill Creative strategy & rapid video creative iteration Drives creative strategy and constantly iterates on high volume of video creative to find winning concepts. Nick: "want to create lots of video creative and constantly iterate on it to generate positive LTV to cac."
HARD Tool AppsFlyer attribution fluency Fluent in AppsFlyer attribution, comfortable measuring early payback metrics. Nick: "We use Apps Flyer... those are the two primary pieces that we use." Agent: "fluent in apps, Flyer, attribution."
HARD Budget Engagement fee $7,000-$8,000/month (fully loaded) $7,500/month matching budget (range $7,000-$8,000), retainer, fully loaded, no hard cap. Nick: "7 To 8,000amonth." Agent: "That works. We can absolutely match within that range."
IMPORTANT Skill Full end-to-end single-channel ownership Owns one acquisition channel end-to-end: strategy, creative, reporting, and optimization. Nick: "I want everything full stack, but I want it focused specifically on that single channel."
IMPORTANT Skill LTV:CAC / day-1 & day-7 payback measurement Drives toward positive LTV:CAC, measuring day-one and day-seven payback against a free trial. Nick: "If we can get day one or day seven because we offer a free trial payback, that is the key metric."
IMPORTANT Channel App Store ads experience Comfort factoring App Store ads into the channel mix alongside paid social. Agent: "The app store side we can factor into, but the core skill set is paid social."
IMPORTANT Seniority Self-directed senior specialist for founder-only team Senior, self-directed marketer able to build a net-new paid function from scratch working directly with a solo founder. Nick: "Just me. Right now the team is nothing."; Nick: "Net new."
IMPORTANT Other Comfort operating with launch urgency (ASAP) Able to start ASAP and operate with urgency ahead of a hard launch ~six weeks out. Nick: "Asap."; Nick: "We are planning to launch in six weeks in a major way."
PREFERRED Tool Amplitude onboarding analytics Familiarity with Amplitude for onboarding analytics. Nick: "we use Amplitude for our onboarding analytics."
PREFERRED Industry Consumer subscription app experience Experience marketing consumer subscription apps. Company Profile: "A consumer subscription app for parents..."; Brief Nice-to-haves: "Experience marketing consumer subscription apps..."
PREFERRED Audience Parents/families of kids 5-15 (US) Experience marketing to US parents/families of children ages 5-15. Nick: "consumer subscription app for parents in the United States of kids between 5 and 15 years old."
Raw requirements JSON
[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "Paid social specialist (not generalist)",
    "value": "Deep paid social specialist across Meta and TikTok — a true specialist, not a generalist.",
    "source": "Agent: \"You need someone who lives and breathes meta. And TikTok... And that's a true paid social specialist, not a generalist.\""
  },
  {
    "id": "req-002",
    "category": "Channel",
    "tier": "HARD",
    "label": "Meta (Facebook/Instagram) + TikTok paid social",
    "value": "Owns paid social on Meta (Facebook/Instagram) and TikTok as the core acquisition channels.",
    "source": "Nick: \"Store, ads, Instagram, Facebook, TikTok.\" Agent: \"the core skill set is paid social.\""
  },
  {
    "id": "req-003",
    "category": "Skill",
    "tier": "HARD",
    "label": "App install campaign experience",
    "value": "Real experience running app install campaigns on Meta/TikTok for a mobile consumer app.",
    "source": "Agent: \"understands app install campaigns can drive creative strategy and iteration...\""
  },
  {
    "id": "req-004",
    "category": "Skill",
    "tier": "HARD",
    "label": "Creative strategy & rapid video creative iteration",
    "value": "Drives creative strategy and constantly iterates on high volume of video creative to find winning concepts.",
    "source": "Nick: \"want to create lots of video creative and constantly iterate on it to generate positive LTV to cac.\""
  },
  {
    "id": "req-005",
    "category": "Tool",
    "tier": "HARD",
    "label": "AppsFlyer attribution fluency",
    "value": "Fluent in AppsFlyer attribution, comfortable measuring early payback metrics.",
    "source": "Nick: \"We use Apps Flyer... those are the two primary pieces that we use.\" Agent: \"fluent in apps, Flyer, attribution.\""
  },
  {
    "id": "req-006",
    "category": "Budget",
    "tier": "HARD",
    "label": "Engagement fee $7,000-$8,000/month (fully loaded)",
    "value": "$7,500/month matching budget (range $7,000-$8,000), retainer, fully loaded, no hard cap.",
    "source": "Nick: \"7 To 8,000amonth.\" Agent: \"That works. We can absolutely match within that range.\""
  },
  {
    "id": "req-007",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Full end-to-end single-channel ownership",
    "value": "Owns one acquisition channel end-to-end: strategy, creative, reporting, and optimization.",
    "source": "Nick: \"I want everything full stack, but I want it focused specifically on that single channel.\""
  },
  {
    "id": "req-008",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "LTV:CAC / day-1 & day-7 payback measurement",
    "value": "Drives toward positive LTV:CAC, measuring day-one and day-seven payback against a free trial.",
    "source": "Nick: \"If we can get day one or day seven because we offer a free trial payback, that is the key metric.\""
  },
  {
    "id": "req-009",
    "category": "Channel",
    "tier": "IMPORTANT",
    "label": "App Store ads experience",
    "value": "Comfort factoring App Store ads into the channel mix alongside paid social.",
    "source": "Agent: \"The app store side we can factor into, but the core skill set is paid social.\""
  },
  {
    "id": "req-010",
    "category": "Seniority",
    "tier": "IMPORTANT",
    "label": "Self-directed senior specialist for founder-only team",
    "value": "Senior, self-directed marketer able to build a net-new paid function from scratch working directly with a solo founder.",
    "source": "Nick: \"Just me. Right now the team is nothing.\"; Nick: \"Net new.\""
  },
  {
    "id": "req-011",
    "category": "Other",
    "tier": "IMPORTANT",
    "label": "Comfort operating with launch urgency (ASAP)",
    "value": "Able to start ASAP and operate with urgency ahead of a hard launch ~six weeks out.",
    "source": "Nick: \"Asap.\"; Nick: \"We are planning to launch in six weeks in a major way.\""
  },
  {
    "id": "req-012",
    "category": "Tool",
    "tier": "PREFERRED",
    "label": "Amplitude onboarding analytics",
    "value": "Familiarity with Amplitude for onboarding analytics.",
    "source": "Nick: \"we use Amplitude for our onboarding analytics.\""
  },
  {
    "id": "req-013",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Consumer subscription app experience",
    "value": "Experience marketing consumer subscription apps.",
    "source": "Company Profile: \"A consumer subscription app for parents...\"; Brief Nice-to-haves: \"Experience marketing consumer subscription apps...\""
  },
  {
    "id": "req-014",
    "category": "Audience",
    "tier": "PREFERRED",
    "label": "Parents/families of kids 5-15 (US)",
    "value": "Experience marketing to US parents/families of children ages 5-15.",
    "source": "Nick: \"consumer subscription app for parents in the United States of kids between 5 and 15 years old.\""
  }
]

Form Data

companyName
Peggy
websiteUrl
peggyapp.com
marketerTypes
Paid Social Media Marketer
industry
Consumer Subscription App (Parenting / AI)
companySize
Founder-only / pre-launch early growth
freeformRequest
Peggy is a US consumer subscription app that uses AI to help parents of kids ages 5-15 manage weekly logistics. Launching in six weeks and needs a paid social specialist to own a single acquisition channel end-to-end (Meta/TikTok paid social, App Store ads factored in) - strategy, video creative iteration, reporting, and optimization - to find one winning channel and creative combination that drives positive LTV:CAC. Works directly with the founder. Must be fluent in app install campaigns and AppsFlyer attribution. Start ASAP.
Raw formData JSON
{
  "companyName": "Peggy",
  "websiteUrl": "peggyapp.com",
  "marketerTypes": [
    "Paid Social Media Marketer"
  ],
  "industry": "Consumer Subscription App (Parenting / AI)",
  "companySize": "Founder-only / pre-launch early growth",
  "freeformRequest": "Peggy is a US consumer subscription app that uses AI to help parents of kids ages 5-15 manage weekly logistics. Launching in six weeks and needs a paid social specialist to own a single acquisition channel end-to-end (Meta/TikTok paid social, App Store ads factored in) - strategy, video creative iteration, reporting, and optimization - to find one winning channel and creative combination that drives positive LTV:CAC. Works directly with the founder. Must be fluent in app install campaigns and AppsFlyer attribution. Start ASAP."
}

Escalation

Action: advise_no_block

Edit/question: Consider adding a brief line to internal notes/shortlist guidance clarifying whether video creative production is expected in-scope for the marketer or supported by external resources, so candidates can self-assess feasibility at the $7.5K fee and six-week runway.

Brief is high-fidelity, role and niche are well-aligned, and no material transcript/CRM conflicts exist. Two advisory watch items: (1) negotiated $7,500/mo sits below the agent's own recommended range for the described heavy end-to-end scope, which may narrow the senior shortlist; (2) heavy solo creative-iteration workload against a hard six-week launch with no in-house support demands a very self-directed specialist and may need external creative production. Neither should block matching.

Checks

Transcript Fidelity pass

No details.

Role Alignment pass

No details.

Budget Realism advisory

No details.

Niche Requirements pass

No details.

Single Marketer Feasibility advisory

No details.

Raw QC JSON

{
  "schema_version": "BriefQcV1",
  "verdict": "GO",
  "checks": {
    "transcript_fidelity": {
      "status": "pass",
      "notes": "Brief accurately reflects transcript: US consumer subscription app for parents of kids 5-15, AI for weekly logistics, emotional hook (not disappointing kids), early growth/scaling early. Launch in ~six weeks, ASAP start, net-new marketing from scratch, solo founder (Nick). Channels (App Store ads, Instagram/Facebook, TikTok), tools (AppsFlyer, Amplitude), and KPIs (day-1/day-7 payback, positive LTV:CAC, only need one channel + winning creative) all match. Verified HubSpot company name Peggy/peggyapp.com correctly used; no stealth claim in transcript. No conflicts detected."
    },
    "role_alignment": {
      "status": "pass",
      "notes": "Paid Social Media Marketer (Meta/TikTok, app install campaigns, AppsFlyer attribution) matches Nick's stated desire for 'everything full stack but focused specifically on that single channel.' Heavy end-to-end single-channel scope (strategy, creative iteration, reporting, optimization) is faithfully represented. App Store side correctly framed as factored-in secondary rather than core."
    },
    "budget_realism": {
      "status": "advisory",
      "notes": "Matching budget $7,500/mo (midpoint of Nick's stated $7-8K) with high confidence, retainer, no hard cap. Note: agent originally quoted $8-10K and pushed $9-10K for full end-to-end channel ownership; Nick negotiated down to $7-8K. Final number sits below the agent's own recommended range for the described heavy scope, which may modestly narrow the senior-specialist shortlist. Budget correctly excluded from public brief; media spend ($20-50K/mo) correctly kept separate. Realistic but watch as a slight tension between scope and fee."
    },
    "niche_requirements": {
      "status": "pass",
      "notes": "Must-haves are specific and well-targeted: deep paid social specialist (Meta+TikTok), real app install campaign experience, rapid video creative iteration, AppsFlyer fluency, early-payback measurement. Nice-to-haves (consumer subscription apps, parenting/family products, urgency comfort) are appropriate and not over-constraining. Niche is defensible."
    },
    "single_marketer_feasibility": {
      "status": "advisory",
      "notes": "Feasible as a single-marketer engagement because scope is deliberately narrowed to ONE channel. However, feasibility depends on the marketer being highly self-directed: solo founder, no in-house marketing, net-new function, and a demanding creative-iteration engine ahead of a hard six-week launch. Creative production volume ('lots of video creative, constantly iterate') may strain one person without external creative support at the $7.5K fee. Flag as a fit/support watch item, not a blocker."
    }
  },
  "escalation": {
    "action": "advise_no_block",
    "rationale": "Brief is high-fidelity, role and niche are well-aligned, and no material transcript/CRM conflicts exist. Two advisory watch items: (1) negotiated $7,500/mo sits below the agent's own recommended range for the described heavy end-to-end scope, which may narrow the senior shortlist; (2) heavy solo creative-iteration workload against a hard six-week launch with no in-house support demands a very self-directed specialist and may need external creative production. Neither should block matching.",
    "edit_or_question": "Consider adding a brief line to internal notes/shortlist guidance clarifying whether video creative production is expected in-scope for the marketer or supported by external resources, so candidates can self-assess feasibility at the $7.5K fee and six-week runway."
  }
}

Candidate Funnel Summary

0structured
0content
0companies
0channels
0unique sourced
200merged pool
50profiles refreshed
5top matches
5bench
14requirements

Missing/parse notes: structured: candidates-structured.json not found; content: candidates-content.json not found; companies: candidates-companies.json not found; channels: candidates-channels.json not found

Structured Lane 0

raw candidates-structured.json

candidates-structured.json not found

No candidates in this lane.

Content Lane 0

raw candidates-content.json

candidates-content.json not found

No candidates in this lane.

Companies Lane 0

raw candidates-companies.json

candidates-companies.json not found

No candidates in this lane.

Channels Lane 0

raw candidates-channels.json

candidates-channels.json not found

No candidates in this lane.

Merged Pre-Rank Pool 200

raw merged-ranked.json

RankCandidateMerge scoreStrategiesRank in lanesRolesSkillsTools
1 Garrison Yang
g@u13n.com
4 structured, companies, channels, content
2 Roxane Chabassier
marketing@roxanech.com
3 structured, channels, content
3 David Lorango
dlorango@gmail.com
3 structured, channels, content
4 Chris Ahn
useracquisitionconsultant@gmail.com
2 channels, content
5 Bobby Taslimi
b@316-interactive.com
2 structured, content
6 Pat Gibson
pgibson.growth@gmail.com
2 structured, content
7 Alex Pak
alexcpak1@gmail.com
2 structured, content
8 Jhana Ellard
jhana.ellard@gmail.com
2 structured, content
9 Priya Thatte
kanupriya.chandra@gmail.com
2 structured, content
10 Jake Madoff
jakemadoff210@gmail.com
2 structured, content
11 Paul Didwall
paul@farfalla.io
2 structured, content
12 Ryan Stafford
ryanstaf@gmail.com
2 structured, content
13 Baldev Asnanie
baldev.asnanie@gmail.com
2 structured, content
14 Gabriel Brennan
gabriel@gabesocial.com
2 structured, content
15 Jose Otero
jotero.consulting@gmail.com
2 structured, content
16 Tinashe Sahanga
tinashesahanga@gmail.com
2 structured, content
17 Gabe Harris
gabe@facqt.com
2 structured, content
18 CERYN CHEN
ceryn524@gmail.com
2 structured, content
19 Brendan Dugan
brendan259@gmail.com
2 structured, content
20 Justin Falconer
jfalconerco@gmail.com
2 structured, content
21 Amber Williams
amberb215@gmail.com
2 structured, content
22 Logan Zinkhon
logan.zinkhon@gmail.com
2 structured, content
23 Brian Cliette
brian@briancliette.me
2 channels, content
24 Forrest Schaffer
forrestschaffer@gmail.com
2 structured, content
25 Nikhil Savio Gutal
saviog@gmail.com
2 structured, content
26 Rahim Dhrolia
rahim.dhrolia01@gmail.com
2 channels, content
27 Declan Schweitzer
declan@darkbambi.com
2 companies, content
28 Sandy Tran
1.sandytran@gmail.com
2 structured, content
29 Jenny Cervantes
socialjeneration@gmail.com
2 companies, channels
30 Katie Melchior
kathrynmelchior@gmail.com
2 companies, channels
31 Christopher Darabi
christopherdarabi@gmail.com
1 content
32 Cydney Schwartz
cydschwartz@gmail.com
1 content
33 Juan Guillermo Jaramillo
1001juanjaramillo@gmail.com
1 content
34 Sam Choi
samhchoi94@gmail.com
1 content
35 Joshua Gatewood
joshua@massconversions.agency
1 content
36 Mychal Turpin
mychal.turpin@gmail.com
1 content
37 Sascha Stutz
contactstutz@gmail.com
1 content
38 Brooke Haberstroh
brooke@brookebuysads.com
1 content
39 Youssef Kholeif
yykholeif@gmail.com
1 content
40 Lorenzo Quijas
lorenzoquijas22@gmail.com
1 content
41 Matt Rubenstein
matthewjrubenstein@gmail.com
1 content
42 Pedro Menezes Pereira
pedro.menezes.pereira@gmail.com
1 content
43 Shayan Doosty
shayan.doosty@gmail.com
1 content
44 Ashlyn Schwarz
ashlyndora@gmail.com
1 content
45 Shaungh Wolf
shaungh.wolf@gmail.com
1 content
46 Pete Opakunle
peter.opakunle@gmail.com
1 content
47 Janky Patel
janky.patel@gmail.com
1 content
48 Julian Reiche
julian.reiche@gmail.com
1 content
49 Lisa Jeannet
lisa.vjeannet@gmail.com
1 content
50 Aaron Sagotsky
asagotsky@gmail.com
1 content
51 Talan Torriero
talan@tmg.la
1 content
52 Jarred Whicker
jarred@leadmavericks.com
1 content
53 Carlee Nasifoglu
carlee@carleechristine.com
1 content
54 Anthony Jack
anthonyjackmarketing@gmail.com
1 content
55 Dillon Zolnierczyk
dillon@theconvertlab.com
1 content
56 John Pearce
jwwpearce@gmail.com
1 content
57 Bryan Tomie
bryan@tomie.ca
1 content
58 Vikash Shah
vikash@betheretoday.co
1 content
59 Jason Tabuzo
jtabuzo@gmail.com
1 content
60 Malik Sumrani
malik.sumrani@gmail.com
1 content
61 Robb Pollard
info@robbp.com
1 content
62 Itzett Romero
yanali06@gmail.com
1 content
63 Esteban Martinez
addicted2ppc@gmail.com
1 content
64 Alessandro Di Gianfilippo
a.digianfilippo93@gmail.com
1 content
65 Bryce Chang
brycecolinchang@gmail.com
1 content
66 Noah Yoseloff
nyoseloff@gmail.com
1 content
67 Ahmed Amarouch
ahmed.amarouch@gmail.com
1 content
68 Juda A Borrayo
juda.borrayo@gmail.com
1 content
69 Nikita Rubetskoy
rubetskoyn@gmail.com
1 content
70 Ro Ahuja
ro@roahmarketing.com
1 content
71 Sean Feng
seanfeng91@gmail.com
1 content
72 Amanda Garren
amandaelizabethgarren@gmail.com
1 content
73 Anika Aleyne
aaleyne12@gmail.com
1 content
74 Antoine Lamy
hello@dango-studio.com
1 content
75 Gideon Wolder
gideonwolder26@gmail.com
1 content
76 Joshua Bretag
josh@cubatica.com
1 content
77 Jason Yang
jason.28.yang@gmail.com
1 content
78 Sarah Guan
sarah.guan95@gmail.com
1 content
79 Andy Lau
andylau.biz@gmail.com
1 content
80 Zach McMurray
mcmurray.zach@gmail.com
1 content
81 Sabrina Reid
sabrinareid@gmail.com
1 content
82 Ashley Elfend
ashleyelfend2@gmail.com
1 content
83 Gianna Leflar
giannaleflar@gmail.com
1 content
84 Max Orr
max@mashymedia.com
1 content
85 Andrew Rapier
andrew.rapier@gmail.com
1 content
86 Adam Haddad
adamh7718@gmail.com
1 content
87 Emily Hills
emilyahills1@gmail.com
1 content
88 Marc Gutierrez
marc.c.gutierrez@gmail.com
1 content
89 Mihaela Mateescu
miha.mateescu@gmail.com
1 content
90 Shan Huang
shanhuang731@gmail.com
1 content
91 Blue Tyler Bookhard
bookhardnyc@gmail.com
1 content
92 Caitlin Thornton
cfthornton1@gmail.com
1 content
93 Ryan Wood
ryrwood@gmail.com
1 content
94 Andreas Karlsson
me@karlssonandreas.com
1 content
95 John Akre
jakre12@gmail.com
1 content
96 Kirill Lantsouzovski
kurlyrtr@gmail.com
1 content
97 Samantha Hughes
samantha@hartlandmediaco.com
1 content
98 Barri Coen
barri@risemarketing.uk
1 content
99 Alice Bedward
alice.bedward@gmail.com
1 content
100 Austin Sandler
austin@sandlermgmtgroup.com
1 content
101 Cameron Rzonca
cameron.rzonca@gmail.com
1 content
102 Kamil Patel
patelkamil299@gmail.com
1 content
103 Max Schonberger
max@digitalmarketingconsultinggroup.com
1 content
104 Casey Hart
casey.s.edwards@gmail.com
1 content
105 Hammad Mahmood
hammadcbr@gmail.com
1 content
106 Jon Ward
jdward625@gmail.com
1 content
107 Kendall Fuhrman
kendallfuhrmanmarketing@gmail.com
1 content
108 Rich Watson
richwatson27@gmail.com
1 content
109 Trevor Jones
trevorjones37@yahoo.com
1 content
110 Alyssa Miller
ampeterson1@gmail.com
1 content
111 Ananda Prateeka
anandaprateeka@gmail.com
1 content
112 Edgar Osuna
edgarosdesigns@gmail.com
1 content
113 Lucas Mondora
lucas.mondora@gmail.com
1 content
114 Roberto Mendoza
rmendoza8194@gmail.com
1 content
115 Scott Bauer
scott@coast.media
1 content
116 Cody Nguyen
codyalnguyen@gmail.com
1 content
117 Kim Scott
kiiimscott@gmail.com
1 content
118 Vincent Wu
vincentwu817@gmail.com
1 content
119 McKenzie Hagan
kenziehagan@gmail.com
1 content
120 Ashley Vasquez
ashleyariane313@gmail.com
1 content
121 Colleen Kelly
colleenturk@gmail.com
1 content
122 Aaron Coffin
coffin@gmail.com
1 content
123 Blake Neuman
neum.blake@gmail.com
1 content
124 Jeff Christian
jeff@calibercomediagroup.com
1 content
125 Julia Lee
jlee.1214@gmail.com
1 content
126 Katherine Tang
tang.katherine.0328@gmail.com
1 content
127 Leighann Huynh
leighann.huynh@gmail.com
1 content
128 Louis Deveaud
louisdeveaud@gmail.com
1 content
129 Matt Greene
mattgreene724@gmail.com
1 content
130 Max Summit
maxsummit@gmail.com
1 content
131 Rafael Guida
docsender@hotmail.com
1 content
132 Susan Zou
fuer.zou@gmail.com
1 content
133 Tiffany Chao
hello@tiffanyapril.co
1 content
134 Tony Tang
tonytang15@gmail.com
1 content
135 Tyler Yee
tyee510@gmail.com
1 content
136 Eric Bennett
eric@four3digital.com
1 content
137 James Bragg
jbraggmh@gmail.com
1 content
138 Jesse Tilner
jesse.tilner@gmail.com
1 content
139 Jose Luis Seijas
jlseijass@gmail.com
1 content
140 Kate Zbrzezny
kzbrzezny@yahoo.com
1 content
141 Lyndon Hector
lyndonhector3@gmail.com
1 content
142 Paola Ramirez
paola@proadscalers.com
1 content
143 Terry Fung
terryfung@gmail.com
1 content
144 Trevor Sookraj
trevor@divisional.co
1 content
145 Asher Chester
ashererik.chester@gmail.com
1 content
146 Cameron Coaley
coaleycameron@gmail.com
1 content
147 Collin Perry
collinjperry@gmail.com
1 content
148 Donald Horsman
donaldhorsman@gmail.com
1 content
149 Gloria Chik
gloria@roguestories.com
1 content
150 Philip Nguyen
pnguyen626@gmail.com
1 content
151 Rebecca Holland McCarty
hello@mischievousdesign.com
1 content
152 Whitney Moore
whitney@thumbstop.com
1 content
153 Alex Siegel
alexsiegel29@gmail.com
1 structured
154 Alex Whitfield
alexw@experiencewit.com
1 structured
155 Ashlee Campbell
ashlee.campbell1@outlook.com
1 structured
156 Brittany O'Shea
brittanyoshea7@gmail.com
1 structured
157 Camila Kwong
projects@camilakwong.com
1 structured
158 Carson Coldiron
carsoncoldiron@gmail.com
1 structured
159 Christina Morales
christinam378@gmail.com
1 structured
160 Dan Maierle
dan@emdashmarketing.co
1 structured
161 Derek Saraiva
derek@dereksaraiva.com
1 structured
162 Elizabeta Stamenkovic
elizabetastamenkovic@gmail.com
1 structured
163 Eric Santiago
eas34385@gmail.com
1 structured
164 Hanna Caldeira
hannacaldeira7@gmail.com
1 structured
165 Hannah Theurer
hannahtheurer11@Gmail.com
1 structured
166 Igor Zvagelsky
i@igor.digital
1 structured
167 Jay Rathell
yamaro83@gmail.com
1 structured
168 Joe Villanueva
joealexandervillanueva@gmail.com
1 structured
169 John Murdock
hello@thejohnmurdock.com
1 structured
170 Meghan Hipley
meghankramer421@gmail.com
1 structured
171 Nani Sakiri
asakiri@brrgroup.org
1 structured
172 Nikhil Rao
nikhil@nikhilrao.io
1 structured
173 Raven Gayle
ravenagayle3@gmail.com
1 structured
174 Ryan Williams
dcw87@cornell.edu
1 structured
175 Sara Zaccaro
sara.zaccaro@gmail.com
1 structured
176 Shaun Pope
shaun@pope.media
1 structured
177 Stephen Kleiner
stephenkleiner@gmail.com
1 structured
178 Trent Kerth
tkerth22@gmail.com
1 structured
179 Ahmed Youssef
ASE.Youssef@gmail.com
1 channels
180 Amanda Weisman
amandahweisman@gmail.com
1 channels
181 Androniki Bossonis
abossonis@gmail.com
1 channels
182 Bianca Nieves
bianca.r.nieves@gmail.com
1 channels
183 Bobby Shell
ibobbyshell@gmail.com
1 channels
184 Carlos Gil
carlos@gilmedia.co
1 channels
185 Casey Krutz
caseykrutz@gmail.com
1 channels
186 Cori Morris
corisuemorris@gmail.com
1 channels
187 Diana Perez
dianap@thecreativepencil.com
1 channels
188 Diogo Monteiro
diogoom011@gmail.com
1 channels
189 Emilly Grueso
emillymariemedia@gmail.com
1 channels
190 Emily Horn
herman.emily@gmail.com
1 channels
191 Eric Henry
eric@goldenphimarketing.com
1 channels
192 Erynn Hart
erynn@ethicagency.com
1 channels
193 Faisal AlKhalidi
fkalkhalidi@gmail.com
1 channels
194 Galina Rodriguez
socialgirlgalina@gmail.com
1 channels
195 Gene Timoshenko
e.timoshenko.smm@gmail.com
1 channels
196 Jennifer Martinez
jen.yvette.martinez@gmail.com
1 channels
197 Jonathan Leung
jleung1205@gmail.com
1 channels
198 Jordan Finger
jordan.finger@gmail.com
1 channels
199 Karla Gregg
greggkarla@gmail.com
1 channels
200 Kevin Quang
kevinquangchicagobooth@gmail.com
1 channels

Top Matches 5

raw source: matches.json

#1 Pete Opakunle score 80 passes hard

peter.opakunle@gmail.com

Pete is a senior paid social specialist with deep Meta and TikTok experience, real app install campaign work (Prime Video CPI 25-30% below forecast, Meta App Campaigns, consolidated ad sets across app install campaigns), and heavy creative testing/iteration cadence. He fits the role's core hard requirements well. The main gaps are unproven AppsFlyer fluency (his listed tools show Google Analytics, not AppsFlyer) and no explicit consumer subscription/parenting audience match, though he has subscription-adjacent work (Gillette on Demand, Opus Clip trial funnels). His $60/hr rate implies fit within the $7-8k/month budget for a focused single-channel engagement.

Why surfaced: I'm a senior paid social strategist focused on building systems that perform, scale, and hold up over time.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown rendered profile

UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -

#2 Chris Ahn score 81 passes hard

useracquisitionconsultant@gmail.com

Chris Ahn is a paid acquisition specialist with strong, repeated evidence of owning Meta + TikTok paid social from scratch for consumer apps, including app install / app-store-driven campaigns (Tea drives traffic to Apple + Google Play; Avita built TikTok from scratch reaching profitability in 30 days). He shows hands-on creative iteration, champion/challenger testing, and payback/CAC/ROAS orientation. The primary gap is AppsFlyer: the profile never explicitly names AppsFlyer despite clear mobile attribution and app-install work, so fluency is inferred rather than proven. He also brings ASO and consumer-subscription/app relevance, matching Peggy's mobile app profile and $7-8k budget (rate ~$100/hr). Not a generalist — his lane is squarely performance/paid social.

Why surfaced: Built TikTok from scratch, from attribution to campaign launch, reaching profitability within the first 30 days.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown rendered profile

UNDEFINED Unknown Requirement - Owned end-to-end paid social strategy and execution... Meta, TikTok
UNDEFINED Unknown Requirement - driving traffic directly to the app store (Apple + Google Play)
UNDEFINED Unknown Requirement - champion vs. challenger framework (5 ads at a time; iterative testing)
UNDEFINED Unknown Requirement - moving from simple installs toward high-intent actions that drive long-term LTV
UNDEFINED Unknown Requirement - zero-to-one effort — build performance infrastructure from scratch... optimize from day one

#3 Garrison Yang score 85 passes hard

g@u13n.com

Garrison Yang is a strong fit for Peggy's paid social specialist role. He has deep, hands-on paid social experience at consumer subscription apps (Calm, Curology) managing $100K-$200K/day Facebook budgets, plus explicit TikTok and multi-platform paid social execution. He demonstrates concrete app subscription growth (Calm 200% YoY, subscription doubling at multiple DTC brands), creative testing at scale (Nike: 16,000 products/32,000 videos), and ASO/mobile skills. The main gaps are that AppsFlyer attribution is not explicitly named (he uses Segment, Heap, GA, Looker) and the profile skews toward growth-generalist breadth rather than pure single-channel focus. Budget and availability align.

Why surfaced: Managed a daily Facebook advertising budget that fluctuated between $100,000 to $200,000... contributed to Calm's 200% annual growth in both 2019 and 2020, with a special focus on securing higher quality annual plan subscriptions.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown rendered profile

UNDEFINED Unknown Requirement - "managing daily Facebook ad spend for Calm's sleep and meditation app... 200% year-over-year growth"
UNDEFINED Unknown Requirement - tools include "Facebook", "Instagram", "Tiktok"; "platforms—including Facebook, Google, YouTube, TikTok, Snapchat"
UNDEFINED Unknown Requirement - "dynamic creative strategy that encompassed a creative test across 16,000 products and 32,000 videos"
UNDEFINED Unknown Requirement - "positive incremental return on ad spend following user re-subscription"; Calm annual-plan subscriber focus
UNDEFINED Unknown Requirement - skill "ASO (App store optimization)" plus app acquisition experience

#4 Jose Otero score 83 passes hard

jotero.consulting@gmail.com

Jose is a deep paid social specialist with 10+ years and $100M+ in personally managed spend across Meta and TikTok — exactly the core skill set this role demands. He has directly comparable subscription-app / consumer-health growth experience (Cerebral, Thirty Madison/Cove, SNOW) with proven creative testing at volume, CAC/LTV and payback ownership, and building paid functions from zero. The main gaps are around explicit app install campaign tooling and AppsFlyer fluency (mobile MMP), which are stated as requirements but not directly evidenced in the profile, plus his listed rate ($80/hr) may run above the $7-8k/month budget depending on hours.

Why surfaced: 10+ years running paid social. $100M+ in personally managed spend... Meta, TikTok... across DTC, telehealth, CPG, B2B, and subscription.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown rendered profile

UNDEFINED Unknown Requirement - 10+ years running paid social. $100M+ in personally managed spend... Meta, TikTok
UNDEFINED Unknown Requirement - first growth marketer on Cove... built paid social from zero to ~$10K/day
UNDEFINED Unknown Requirement - scaled patient acquisition within CPA and payback goals; rebuilt attribution to close a Meta-vs-backend CPA gap
UNDEFINED Unknown Requirement - creative testing at volume... Built... creative + audience testing framework

#5 Bobby Taslimi score 80 passes hard

b@316-interactive.com

Bobby is a dedicated paid social specialist with deep, current Meta + TikTok experience across multiple consumer accounts, including an app (Shotsy, a GLP-1 tracking app) where he scaled spend 5x while cutting CPA nearly in half. He is a true operator: hands-on with consumer research, structured creative hypotheses, UGC/video creative iteration, and disciplined testing frameworks. He is a strong fit on the paid social specialist, Meta/TikTok, creative iteration, and app-adjacent requirements. The main gaps are explicit AppsFlyer attribution fluency (not listed in tools) and rate signal ($55/hr preferred, well under the retainer band but not a disqualifier). App install campaign experience is plausible via app clients but not explicitly stated as install-objective campaigns.

Why surfaced: At Shotsy... Bobby leads paid social strategy across Meta and TikTok. He 5x scaled ad spend while reducing CPA from $33 to $19–$21... deploying a proven UGC production system to source and brief creators for performance-driven ads.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

rendered profile

UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -
UNDEFINED Unknown Requirement -

Bench Candidates 5

raw source: bench.jsonl

#6 Roxane Chabassier score 59 hard fail

marketing@roxanech.com

Roxane is a strong paid social / growth marketer with genuine Meta + TikTok performance experience at scale (managing ~$1M/month across Meta, TikTok, and Google at Larroudé, plus TikTok GMV ads and creative testing at LolaVie). She demonstrates real creative testing discipline and cross-channel paid social depth. However, her documented experience is heavily ecommerce/DTC and celebrity-brand oriented, not consumer subscription mobile apps. Critically, the profile shows no evidence of app install campaign experience or AppsFlyer attribution fluency — both HARD requirements for this role — and her stated rate ($60/hr) is well below the retainer band but the bigger issue is the missing app-install/MMP specialization. She fails multiple hard requirements as documented.

Why surfaced: Scaling $1M/month in paid media with disciplined testing, driving efficient growth while sustaining 5x ROAS.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown

UNDEFINED Unknown Requirement - Managing nearly $1M/month in paid media across Meta, TikTok, and Google
UNDEFINED Unknown Requirement - strengthened creative testing, improved budget efficiency ... sustaining 5x ROAS
UNDEFINED Unknown Requirement - restructuring targeting, creative, and tracking to keep regulated medical accounts approved

#7 Pat Gibson score 59 hard fail

pgibson.growth@gmail.com

Pat Gibson is a seasoned growth/paid social marketer with $200M+ in managed spend across Meta, Google, TikTok, and Reddit, and genuine app experience (Co-Founder/CMO of Rapchat, 15M+ users). He has strong Meta + TikTok paid social depth and heavy creative strategy/iteration experience (structured Meta testing frameworks, 40+ weekly ad variations at Luma AI). This is a strong functional match on paid social and creative. However, the profile shows no evidence of AppsFlyer attribution fluency (a HARD requirement) — his listed tools are Google Analytics, A/B testing tools, CRMs, AdRoll, Canva, Shopify, and Excel. There is also limited explicit app-install-campaign evidence on Meta/TikTok specifically, and video creative iteration is under-documented (Luma work was static ads). AppsFlyer absence is the decisive hard fail.

Why surfaced: Growth Marketer with over $200M in paid media spend managed across top platforms including Meta, Google, TikTok, and Reddit.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown

UNDEFINED Unknown Requirement - '$200M in paid media spend managed across top platforms including Meta, Google, TikTok'
UNDEFINED Unknown Requirement - 'Built and launched Luma AI's first structured Meta creative testing framework focused on rapid message validation'
UNDEFINED Unknown Requirement - 'Former Co-Founder and CMO of Rapchat, grew to 15M+ users'

#8 Alex Pak score 59 hard fail

alexcpak1@gmail.com

Alex is a strong performance/growth marketer with deep paid social experience on Meta and TikTok, real app-based user acquisition (Rocket Money, Carbon Health, Glu/EA), creative testing frameworks, and mobile attribution fluency (SKAN, MMM, last-click, ASO, mobile optimization). This is an excellent fit for the core paid social + app install + creative iteration requirements. The main gaps: he presents as a growth generalist across many channels rather than a pure single-channel paid social specialist, and there is no explicit evidence of AppsFlyer attribution fluency specifically (attribution experience is cited via SKAN/MMM/last-click). His pay preference ($100/hr) may run above the $7-8k/month fully-loaded budget depending on hours. Given the strict application of HARD requirements, the missing explicit AppsFlyer evidence prevents a clean pass on all hard requirements.

Why surfaced: Attribution models (SKAN, Last Click, MMM, etc) are my bread and butter topics of discussion.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown

UNDEFINED Unknown Requirement - Doubled Paid Social acquisition on Snap, Reddit, DSPs, and SDK Ad Networks; managed $1M/month Meta budget
UNDEFINED Unknown Requirement - Rebuilt creative experimentation framework... ~4x win rate via hypothesis-driven design
UNDEFINED Unknown Requirement - Built Paid Marketing program from scratch for the Rocket Visa Signature Card
UNDEFINED Unknown Requirement - optimizing for long-term LTV contribution; Attribution models (SKAN, Last Click, MMM) are my bread and butter

#9 Priya Thatte score 59 hard fail

kanupriya.chandra@gmail.com

Priya is a genuine paid social specialist with deep Meta and TikTok media-buying experience across many eCommerce brands, strong creative testing SOPs, and hands-on campaign optimization. However, her entire track record is eCommerce/DTC web-purchase driven — there is no evidence of mobile app install campaigns, AppsFlyer attribution, or consumer subscription app marketing at the level this role requires. Two HARD requirements (app install experience and AppsFlyer fluency) are not met, so she cannot pass all hard requirements despite being a strong paid social operator.

Why surfaced: A marketer with extensive experience in media buying, with a specific focus on Facebook/Instagram and TikTok ads... I build creative iteration and post–iOS 14.5 attribution strategy directly into every paid social account I manage.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown

UNDEFINED Unknown Requirement - specific focus on Facebook/Instagram and TikTok ads
UNDEFINED Unknown Requirement - creative testing SOP grounded in Foxwell Digital frameworks — hook testing, emotional angle variation
UNDEFINED Unknown Requirement - Own end-to-end campaign execution... pausing fatigued creatives, frequency checks

#10 Ryan Stafford score 59 hard fail

ryanstaf@gmail.com

Ryan is a genuine, deep paid social specialist (7+ years, Meta + TikTok, 8-figure budgets) with exceptional creative-strategy and rapid video-iteration chops. However, his entire track record is DTC ecommerce/apparel — not mobile consumer subscription apps. There is no evidence of app install campaigns, AppsFlyer attribution fluency, or App Store ads, which are HARD requirements for this role. His stated rate ($60/hr) also does not clearly map to the $7-8K/mo fully-loaded engagement. He passes the paid-social-specialist and Meta/TikTok bars but fails the app-install and AppsFlyer HARD requirements.

Why surfaced: I specialize in Facebook (Meta) and TikTok ad strategy, campaign optimization, and creative strategy for high-converting ads. I've managed 8-figure budgets... scaling monthly ad spend from approximately $30K to over $1M+.

Hard pass/partial/fail: 0/0/0 - Important pass/partial/fail: 0/0/0

profile markdown

UNDEFINED Unknown Requirement - "I specialize in Facebook (Meta) and TikTok ad strategy" with 7+ years and 8-figure budgets
UNDEFINED Unknown Requirement - "iteration on a high volume of ad variations to identify winning concepts in real time" (Waterboy)
UNDEFINED Unknown Requirement - "owned both strategy and execution — building testing frameworks, launching campaigns"
UNDEFINED Unknown Requirement - "step into time-sensitive, high-pressure environments, quickly integrate" (Q4 peak)

Requirement Coverage Matrix

RequirementPete Opakunle
80
Chris Ahn
81
Garrison Yang
85
Jose Otero
83
Bobby Taslimi
80
HARD
Paid social specialist (not generalist)
Deep paid social specialist across Meta and TikTok — a true specialist, not a generalist.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
HARD
Meta (Facebook/Instagram) + TikTok paid social
Owns paid social on Meta (Facebook/Instagram) and TikTok as the core acquisition channels.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
HARD
App install campaign experience
Real experience running app install campaigns on Meta/TikTok for a mobile consumer app.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
HARD
Creative strategy & rapid video creative iteration
Drives creative strategy and constantly iterates on high volume of video creative to find winning concepts.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
HARD
AppsFlyer attribution fluency
Fluent in AppsFlyer attribution, comfortable measuring early payback metrics.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
HARD
Engagement fee $7,000-$8,000/month (fully loaded)
$7,500/month matching budget (range $7,000-$8,000), retainer, fully loaded, no hard cap.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
IMPORTANT
Full end-to-end single-channel ownership
Owns one acquisition channel end-to-end: strategy, creative, reporting, and optimization.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
IMPORTANT
LTV:CAC / day-1 & day-7 payback measurement
Drives toward positive LTV:CAC, measuring day-one and day-seven payback against a free trial.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
IMPORTANT
App Store ads experience
Comfort factoring App Store ads into the channel mix alongside paid social.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
IMPORTANT
Self-directed senior specialist for founder-only team
Senior, self-directed marketer able to build a net-new paid function from scratch working directly with a solo founder.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
IMPORTANT
Comfort operating with launch urgency (ASAP)
Able to start ASAP and operate with urgency ahead of a hard launch ~six weeks out.
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted
missing
No evidence emitted

Run Artifact Timeline

Logical artifact order with file presence and last modified time. This is filesystem-derived, not database status.

Transcript
raw/transcript.md
present
open Jul 06, 2026, 03:25 PM
Fireflies metadata
raw/fireflies-metadata.json
present
open Jul 06, 2026, 03:25 PM
Classification
raw/classification.json
missing
Not found
Roles detected
synthesis/roles-detected.json
present
open Jul 06, 2026, 03:25 PM
Job brief
synthesis/paid-social-media-marketer/job-brief.md
present
open Jul 06, 2026, 03:25 PM
Internal notes
synthesis/paid-social-media-marketer/internal-notes.md
present
open Jul 06, 2026, 03:25 PM
Form data
synthesis/paid-social-media-marketer/formData.json
present
open Jul 06, 2026, 03:25 PM
Requirements
synthesis/paid-social-media-marketer/classified-requirements.json
present
open Jul 06, 2026, 03:25 PM
Brief QC
synthesis/paid-social-media-marketer/brief-qc.json
present
open Jul 06, 2026, 03:25 PM
Structured candidates
output/paid-social-media-marketer/candidates-structured.json
missing
Not found
Content candidates
output/paid-social-media-marketer/candidates-content.json
missing
Not found
Company candidates
output/paid-social-media-marketer/candidates-companies.json
missing
Not found
Channel candidates
output/paid-social-media-marketer/candidates-channels.json
missing
Not found
Merged pool
output/paid-social-media-marketer/merged-ranked.json
present
open Jul 06, 2026, 03:25 PM
Top matches
output/paid-social-media-marketer/matches.json
present
open Jul 06, 2026, 03:25 PM
Bench
output/paid-social-media-marketer/bench.jsonl
present
open Jul 06, 2026, 03:25 PM
Slack refs
output/paid-social-media-marketer/slack-refs.json
present
open Jul 06, 2026, 03:25 PM